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First of all, let me say this: Obviously, I promote the Big Dogs program exclusively. However, the numbers and statistics we're gonna be talkin' about apply to ANY reasonably valuable program, product, or service - these statistics are "universal constants" in the marketing world. Secondly.....
13,000+ visitors to a website over the
course of a month may seem like a lot to you. But
that's only about 464 clicks (visitors) per day (13,939 clicks / 30
days). On one of the marketing forums to which I belong, one
marketer's opinion was that, in order to be truly successful, a marketer
should have 10,000 visitors..... not in a month, but in a DAY! "No matter WHAT you're selling, to
make a lotta money you Anyway..... Just what did my 13,938 visitors do for me? How much money did I put in my pocket? Well, last month I generated 5 sales for the "Secrets of the Big Dogs" ebook. Just 5 sales!? That doesn't seem like a real successful outcome, does it? If we divide 5 sales by 13,939 clicks we find that, on the average, only .03% (that's a mere 3 HUNDREDTHS of one percent) of visitors to the Big Dogs sales page purchased the ebook. That means that, statistically, to generate a single sale, I have to have a minimum of 3,333 clicks. But let's analyze that "5 sales in one month" result a bit further. As we know, the "real" money, the BIG bucks in the Big Dogs program comes, not from sales of the ebook, but from the folks who upgrade and become Alpha Dogs. THAT'S where the long-term RESIDUAL cash flow derives, right? For each Alpha Dog you have you earn a residual income of $250 per month. Thus, 3 Alpha's would earn you $750 (every month), 10 Alpha's would earn you $2,500 per month, and..... .....34 Alpha Dogs would earn you around $100,000 per year in residual income. OK, so how many of MY ebook purchasers chose to "go all in" and upgrade to Alpha Dog? Well,
that's where I gotta admit I got REAL lucky last month. Of those 5 ebook sales
I had, 2 of 'em upgraded to Alpha Dog! Now, my friend, that's way,
WAY above the statistical average; 5 ebook sales The month before that, by-the-way, I got NO Alpha Dog upgrades, even though I had sold MORE ebooks! And next month I may have 6 Alpha Dog upgrades. But the numbers always average out..... over the long haul. Naturally, we would all like to have a nice, even, constantly increasing, and REGULAR flow of business. But that ain't never gonna happen - business just dun work that way! As professional business people we must steel ourselves for the constant ups and downs, the never-ending ebb and flow of real-world business. And over the course of the last twelve months, I had a total of 28 Alpha Dog upgrades. Now that's a little short of that magical 34 Alpha Dogs that would generate a $100,000 per year residual income. But then again, I've been doin' this since March of 2001. YOU do the math! My point, my friend, is that you gotta be in it "for the long haul" ALL sales-oriented businesses are statistical in nature. For example: recently I had a brand new Alpha Dog who made his very first sale just two days after he upgraded to Alpha Dog. On the other hand I had another gentleman who went four MONTHS as an Alpha Dog without a single sale, and then made two ebook sales in less than a week! There's no rhyme or reason to it. It's just the "law of large numbers" at work. Above, I indicated that last month I had 5 ebook sales and 2 Alpha Dog upgrades. NEXT month I may have 20 ebook sales and NO alpha Dog upgrades! Then
again, next month I may have 0 ebook sales, and 1 or 2 Alpha Dog
upgrades! How is that possible, you ask? It's simple.
While some folks upgrade to Alpha Dog within days after their ebook
purchase, many don't upgrade for weeks or months! Every once in a
while, in fact, it is not uncommon for us to have an Once again, there's no rhyme or reason to it. It's just the "law of large numbers" at work. You gotta be in it "for the long haul" So, what's the bottom line? Is marketing just a numbers game? Well, to a certain extent, it is. But before we discuss this topic let's define a few terms: CLICKS Obviously, everything is based on the number of clicks (i.e. visitors) you eventually obtain. CLICK-THRU
RATIO Why is the average click-thru-rate so low? Well, there are DOZENS of reasons: Maybe your ad hits the prospect's email box at 2 o'clock in the morning, when he won't even be in front of his computer for another eight hours; maybe your prospect receives so many emails that YOURS simply gets "lost in the shuffle;" etc. etc, etc. [It is worth pointing out that even with the very BEST of lists (your in-house lists that you built up yourself) the average click-thru ratio is just 10% to 30%; that means that, even using your OWN list, 70% to 90% of your prospects DON'T respond to your ad!] SALES CONVERSION
RATIO Yes, there is. First of, however, remember that the average prospect does not make a "buy" decision until he has seen your product a minimum of seven times. (This is a very well established average in virtually ALL forms of marketing, by the way - online and offline) So what this means is that - right out of the gun - 6 out of 7 of your ads (86%) will be initially ineffective, assuming your prospects are seeing your product or website for the very first time. But your average conversion ratio, over time, should be approximately .025%. This means that 1 sale should (statistically) be generated for every 4,000 visitors. A very rough, simplistic "over-all" formula that can be of generalized value is this:
or:
THE
BOTTOM LINE For example. below are just some of the things that I do.....
So, my friends, if you take NOTHING else from this brief article, remember this: The basic sum and substance of your chosen profession IS a numbers game. But what counts is your ability to take the ups and downs - the highs and the lows - in stride, without skipping a beat. BUT..... remember that, although the "law of large numbers" rules, you can take steps to DRAMATICALLY increase your chances of success, by being RELIGIOUSLY consistent and by being unique.
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Now that's an AWFUL lot of clicks, but I think you get the point.
Although opinions vary, it's pretty simple:
should (statistically) result in just
1/2 Alpha
Dog upgrade (one upgrade every TEN ebook sales).
ebook
purchaser upgrade YEARS after the initial purchase; they purchase
the ebook, like what they see, but then they become distracted by that
"next shiny object" syndrome. They spend years chasing the
"make a million dollars by Thursday" programs, don't make any
money, and only THEN, when they see that "good, old Big Dogs is STILL
around," they hop on board.
and is the ultimate goal for
all our marketing efforts.
extent as we've seen above, it is. But, although pure numbers
and statistics allow us to simulate rough projections as well as gauge our
performance, there ARE certain steps you can take to push the numbers in your
favor.
With
the Big Dogs program, we take great pride in presenting you with an
unparalleled opportunity. It's an unparalleled opportunity to have a
staggering number of qualified prospects handed to you on a monthly basis, and
to acquire an above average income that comes to you on an on-going,
recurring basis!
