-INTRODUCTION-
HOW TO USE THIS BOOK

Greetings, fellow entrepreneur!

And a most hearty welcome to the ranks of…the BIG DOGS!

You are about to embark on a journey of enlightenment - a journey that will take you off the berm of mediocrity onto the highway of Internet marketing success.

And I don't care if you are a rank beginner and this is your first day on the Web!  I don't care if you are already a six-figure-income "guru"  You will find the "Secrets of the Big Dogs" ebook to be an indispensable ally in taking you to that next step toward Internet marketing excellence!

 "Secrets of the Big Dogs" cuts through the reams of misinformation, DIS-information, hype, and out-and-out lies about the Internet and provides you with a path – a highway upon which YOU are going to speed to your own personal winner’s circle!.


INTRODUCING….. "C.H.I.P!"

If "Secrets of the Big Dogs" is the highway, then C.H.I.P. is your finely tuned, unstoppable racecar!

C.H.I.P. is the "Coordinated High Income Portfolio" - a first-of-it’s-kind concept to which you will be introduced once you have built a solid foundation of knowledge using the principals outlined in "Secrets of the Big Dogs."

CHIP! - will reduce your time online to as little as one-half hour, once a week!
CHIP! - will slash your advertising and promotional expenses to ZERO!
CHIP! - will generate a steady stream of targeted, pre-qualified leads - AUTOMATICALLY!
CHIP! - will show you how to achieve what was previously IMPOSSIBLE - effectively promoting SEVERAL income-generating programs in the time it used to take to promote just ONE!
CHIP! - will provide you with a spectacularly simple means to achieve a spectacularly comfortable income in a spectacularly short period of time!  A comfortable income that is both residual and ongoing!


Now there’s a LOT of material here!

...but please don't make the three cardinal mistakes:

1.  First of all, don't skip around in the book!  Besides being a literary work of art comparable to Shakespeare (LOL), "Secrets of the Big Dogs" was strategically designed to be a step-by-step "course" in Internet marketing. To derive it’s full benefit, each chapter must be read in the order provided.  Half an hour from now - the length of time it will take you to read "Secrets of the Big Dogs" - you'll be saying to yourself, "Holy mackeral!  This is amazing!  This is incredible!  Why didn't someone think of this before!?"

But NOT if you skip around and try to second-guess what we're trying to get across.

The “Secrets of the Big Dogs” ebook was specifically planned to be user-friendly for even the most inexperienced Internet “newbie!”  Unlike other ebooks, “Secrets of the Big Dogs” does not have to be downloaded to your computer.  It is set up so that you can read it online from any computer at your own pace.  Or, if you desire, you can even print it out and read it at your favorite coffee shop.

Our ebook is completely “printer friendly.”  While you are online, you simply hit the “print” tab on your browser, and whatever chapter of the ebook you are currently viewing will automatically print out.  You can then go to the next chapter and repeat the process.  If you do print it out we recommend that you print the Contents page, as well as this Introduction page in addition to printing each chapter.

And remember, you don’t have to read “Secrets of the Big Dogs” in one sitting, or print it out all at one time, for that matter.  You can return to the ebook at anytime by going to…

http://bigdogsecrets.com/thebook.htm

2.  Secondly, don't assume you "know it all"  Depending on your level of experience, you may initially feel that the book is too basic, too simplistic, too "common-sensical."  You may feel that it is too "newbie-oriented," that you've heard it all before and that you know all this stuff.

But even the best marketers need a refresher course once in a while.  When a football team isn't performing well, what's the first thing the coach does?  That's right.  He gets "back to basics."  And "The Basics" are what "Secrets of the Big Dogs" is all about.  Regardless of how experienced and successful you already are, by golly, you just MIGHT pick up something that you DIDN'T know before.

Most importantly, if you are already an experienced, successful marketer, you will find "Secrets of the Big Dogs" to be the IDEAL concept to introduce to your associates, partners, or downline.  After all, don't your associates need to know how to generate traffic and income, too?  And maybe, just maybe, they aren't as experienced as you are, and "Secrets of the Big Dogs" will be a revelation to them!  You surely want to know all the ins and outs of what you are introducing them to!  (And we make it very, VERY worth your while!!!)

3.  Finally, don't think that you are already an expert on all forms of traffic generation.  In later chapters, we will be discussing all of the major methods of obtaining website traffic on the Internet.  You may think you are already familiar with some of these methods...

But hold on, there, cowboy!..

Understanding an advertising tool and learning how to apply it PROPERLY multiplies it's effectiveness several-fold.  A hammer is a great tool to drive a nail, but not if you hold it by the claw and try to drive the nail with the handle!  Obviously, the problem is not with the tool, it's with the application.


Most importantly…if you have any questions, or if you have any comments (good or bad!), or even if something is a little unclear to you, I invite you to email me at:
Stan@BigDogSecrets.com

Better still, call me at:  814-696-0469

Or, if you prefer, drop a line to:
Stan Stuchinski
POB 275
506 Allegheny Street, Suite 2
Hollidaysburg PA 16648

I’ll be happy to help you in any way I can.

And, hey!  If you’re ever in my "neck of the woods," give me a call…maybe we can get together face to face for a cup of coffee and swap war stories about this crazy and wonderful business of Internet marketing!

OK!  Now it's time to "run with the Big Dogs!"

BACK - TO CONTENTS

FORWARD - TO CHAPTER 1