On
the Fast Track with…
Setting Up Your Ads
Before you can
begin setting up the C.H.I.P. programs to send out your ads, common
sense dictates that you must first HAVE an ad.
Now, understand
that this tutorial is not about how to WRITE ads.
The “how” of ad-writing goes far, far beyond what we want
to accomplish with this tutorial.
Rather, this tutorial will teach you the MECHANICS of
setting up ads, specifically for use with the C.H.I.P. programs.
This Tutorial,
then, is a general overview of exactly what an "ad"
is, and the mechanics of formatting ads. It will give you
good, basic knowledge to assist you in becoming an EXPERT in the art
of "copy-writing," another name for writing ads.
Now, if you
are promoting the Big Dogs program specifically, our BIG
DOGS AD-VAULT already contains pre-formatted, ready-to-go ads
that are designed exclusively to advertise Big Dogs! The AdVault is the subject of our next Fast-Track tutorial.
On the other hand, if you wish to promote something else using the
C.H.I.P programs, that's fine, also. This tutorial will still
instruct you in the basic mechanics of formatting ads for any
program, product, or service.
But first, let's
get to the BASICS.....
I.
What is an Ad?
According to
Webster’s dictionary, an advertisement, or ad, is something that is
designed to...
“announce or praise a product or service in some
public medium of communication in order to induce people to buy it
or use it.”
Naturally
the “public medium of communication” that WE are concerned with
here is the Internet. And
through the use of email marketing, our goal is to “induce
people to buy or use” OUR product or service.
In terms of email
marketing, an ad consists of two basic parts:
(1) the
“Subject Line"
(2) the “Sales Message”
II.
What is a Subject Line?
Unlike a magazine
or newspaper, when you first open your email box you do not see
dozens or hundreds of complete ads, do you?
What you DO see are dozens or hundreds of short sentences
describing very briefly what the actual ads themselves are all
about. If any of these
“short sentences” grab your attention or pique your interest,
you can find out more details by clicking on any of these short
sentences to open the complete email itself and read the entire ad.
Each of these
short sentences is referred to as the “subject line” or the
headline. A subject
line is designed to do just one thing:
grab your prospect's attention and get him to read the entire ad.
Keep the following points
in mind when designing YOUR subject line:
1. Your
subject line should be no more than 45 characters long.
This INCLUDES all letters, numbers, AND spaces.
Why only 45 characters?
Well, you DO want your ENTIRE subject line to be seen by your
prospect, don’t you? You
have probably opened your email box yourself and seen “half”
subject lines – subject lines that were cut off in mid-sentence.
The reason for this is that there are HUNDREDS of different
types of email programs. Some
display very long sentences, while others display only very brief
numbers of characters.
Virtually
ALL email programs display at least 45 characters, however.
Thus, if you limit
your subject lines to a maximum of 45 characters, you will be
virtually assured that all email programs will present your complete
subject line to your prospects and NOT cut it off in mid-sentence.
Example:
The subject line…..
###
REVEALED - Secrets
of the Big Dogs! ###
…..contains EXACTLY
45 characters, including all letters, characters, punctuation marks,
and spaces. (It
is important to repeat that spaces are counted as any other
characters.)
But how do you KNOW
how many characters are in your subject line? Do you have to
COUNT each character, one-by-one?
No, you
don't. So let's return to our NotePad program briefly...
Open up a blank
NotePad document. Across the very top of the blank document
type in the following numbers. Note that all you're doing is
typing in the numbers 1 through 0 four and a half times,
like so...
123456789012345678901234567890123456789012345
"1 through
0" four and a half times is... yep, you guessed it - 45.
So now, all you
have to do is to type your subject line BELOW this line of numbers,
like so...
123456789012345678901234567890123456789012345
### Revealed - Secrets of the Big Dogs! ###
...and you'll know precisely
if your subject line fits within the "45 character limit."
Now I know what
you're saying to yourself; "Heck, Stan, why go through
all the hassle. I can just as easily count the characters in
my subject line manually, and it will be just as quick."
Well, that's
true. IF you're only configuring just ONE subject
line. But what if you want to experiment with four or five
variations of the same subject line, or if you have ideas for eight
or nine DIFFERENT subject lines!? Inserting that line of
numbers at the top of the document can simplify your life
enormously. Later on, then, after you're done formatting a
series of subject lines, you simply delete the line of numbers at
the top.
(You can now close
this example NotePad document - without saving it - this was just an
illustration.)
Incidentally, it
goes without saying that your subject line does NOT have to be EXACTLY
45 characters long. It can be as SHORT as necessary, of
course, and it
can be a character or two LONGER. 45 characters is just a
benchmark.
2. The
only characters your subject line should contain are letters,
numbers, and the basic punctuation and figure signs.
By “basic punctuation and figure signs” we mean...
-
the period
.
-
the comma
,
-
the hyphen
(dash) -
-
the exclamation
point !
-
the question
mark ?
-
the colon :
-
the pound sign #
-
the plus sign +
NEVER try to get
fancy by using the following figures in your subject line:
~, @, %, ^, <, >, /, \, *, (, ), {, }, $, &, and ;
Also, do NOT use more than one period beside each other. For
example, you should not format a subject line like this:
REVEALED.....
Secrets of the Big Dogs!
Those
multiple periods you are attempting to use as a divider can make
your subject unreadable in some email programs.
And above all never use quotation marks (“) in your subject
line.
Why are these
latter characters a “no-no?” Once
again it has to do with the different email programs.
Some email programs don’t read these less common figures
properly; some even try to interpret them as HTML code.
As a result your subject line is either not displayed at all,
or it becomes a jumble of unintelligible characters!
Example:
The subject line…..
>>>
REVEALED - Secrets
of the Big Dogs! <<<
…..looks pretty
good, doesn’t it!? Those little arrow heads to the left and right really seem to make
your ad stand out, don't they? But many email programs will interpret those >>> and
<<< at the beginning and end as HTML code, and your
subject line will become invisible!
You should also
never use multiply-repeated punctuation marks, like the three
exclamation marks at the end of...
REVEALED
- Secrets of the Big Dogs!!!
Multiply-repeated
punctuation marks are one of the things that the spam filter
programs look for, and you ad will probably be filtered before it
gets to your prospects email box.
Likewise, do not
use an exclamation mark and a question mark in the same
subject line, like...
### Need
TRAFFIC?
Get it HERE!
###
or
###
Who DOESN'T Need More Traffic!?
###
An exclamation mark
and a question mark in the same subject line are also "spam
triggers" and will prevent your emails from getting through.
3.
Never capitalize ALL the letters in your subject line.
This is called “shouting” and is the sure sign of a rank,
inexperienced amateur – or of a twelve year old!
Use all capitals and your email will NOT be opened (but it will
make the reader chuckle!) You
should, however, capitalize a word or two here and there for
emphasis, or the first letter of each word in the subject line,
since this is how one sees most headlines.
Example:
###
REVEALED - SECRETS
OF THE BIG DOGS! ###
…..is called
“shouting.” Not
only are all caps difficult to read, but it is considered rude and
the mark of an amateur; your
email will, in all probability, NOT be opened. So don't do it!
On the other
hand…..
###
REVEALED - Secrets
of the Big Dogs! ###
…..shows the proper
format. Just one word (“REVEALED”) is in all caps, for emphasis.
And just the first letters of “Secrets,” “Big,” and
“Dogs” are capitalized, more or less as they would be in the
headline of a magazine article or at the top of a newspaper.
THIS is proper form.
4. Your
Subject Line - A Checklist
-
Never
make your subject line more than 45 characters long, including all
letters, numbers, and spaces.
-
Use your
NotePad program to easily determine how many characters are in
your subject lines.
-
Use only
the following punctuation marks:
. , -
! ? : # +
-
Never use
multiple periods in a row, or for that matter, multiply-repeated
punctuation marks of any kind.
-
Never use
quotation marks.
-
Never use a
subject line containing both an exclamation point and
a question mark.
-
Never
capitalize all the letters in your subject line. Only one
or (at most) two words should be capitalized for
emphasis.
III.
What is a Sales Message?
OK, your prospect
has come across YOUR subject line in his email box.
It interests him enough to “open” the email to get more
details. What he opens
to is your sales message – the ad copy itself.
A sales message
consists of three basic parts:
(1) the
“hook,"
(2) the “tale"
(3) the “sting”
The
Hook.
The hook in your sales message is similar in concept to your
subject line. It is a
headline, standing by itself, at the top of your sales message.
It should be the same, or just a slight rewording of your
subject line. It
introduces your main sales message and reinforces the concept of
your subject line.
The
Tale.
The tale is the main body of your sales message.
You are, in effect, telling the prospect a brief story (in
other words, a “tale”) about the benefits of the program,
product, or service you are promoting.
The
Sting.
The sting is also referred to as the “call to action.”
It is nothing more than the URL of the main sales site (your target
URL) that
you are promoting. After
all, the main purpose of ANY ad is not really to sell the prospect
right then and there. Rather
it is designed to incite his interest enough that he will click on
your link to go to your main sales site.
THIS is where the REAL sale is made!
Between the dotted
lines below, let’s take a look at a sample sales message:
------------------------------------------------------------------------------------------
##############################################
##############################################
Secrets of the
Big Dogs!
The exciting new
ebook that unveils the never-before-revealed
techniques the EXPERTS use to make their website traffic---
E-X-P-L-O-D-E!
+++
Even if you just got your first computer,
+++ Even if you’ve
been struggling unsuccessfully to become
an Internet marketer,
+++ Even if you ALREADY
earn a good income online,
Secrets of the
Big Dogs---
---is going to turn
YOU into a well-oiled, unstoppable,
money-making MACHINE!
You’ll learn
the secrets to---
+++ REDUCE your time
online to just five minutes a day!
+++ SLASH your
advertising expenses to ZERO!
+++ AUTOMATICALLY
generate thousands of targeted,
leads per DAY!
+++ An amazingly simple
method to achieve an amazingly
comfortable income in an amazingly short period of time!
Income that is both RESIDUAL and ONGOING!
Secrets of the Big
Dogs---
---reveals what the big boys on the Internet are HIDING from
you, and how YOU can beat the system to become an
Internet power player!
You CAN become a
thoroughbred of Internet marketing!
Find out HOW at---
(YOUR TARGET
URL)
And… if
anything is unclear, please email or even
CALL me. I might not
have ALL the answers, but I WILL be
happy to help in any way I can!
All the best,
(YOUR FIRST AND
LAST NAME)
(YOUR ADDRESS)
(YOUR EMAIL ADDRESS)
(YOUR PHONE NUMBER)
##############################################
##############################################
------------------------------------------------------------------------------------------
Can you pick out
the three main parts of the sales message – the “hook,” the
“tale,” and the “sting?”
They’re pretty
obvious, aren’t they. The
“hook” is merely a repetition of your original subject
line, and it acts as a headline for the rest of your sales message.
The “tale” is everything else in the sales
message, with the exception of the “sting,” which is your
"target" URL – the URL of your main sales site.
How long should
your sales message be?
Well,
that’s all a matter of taste and how much you have to say.
Keep in mind, however, that, while most of the CHIPs have no limits
on how long your sales message is, a few have a maximum of 60
lines. This INCLUDES text lines as well as blank lines
between paragraphs. The above sales message contains 50
lines. These 50 lines include all the lines containing text, the blank
lines between paragraphs, AND the double row of "#" signs
above and below the sales message. (By-the-way, we'll talk more about
those "#" signs below.)
We recommend that,
at least while you're "learning the ropes," you should
get used
to writing ads that are 60 lines in length, or less. Why?
Well, as we stated above, a 60-line ad will fit in the parameters of
ALL the CHIP programs. In addition, as you gain marketing
experience, you'll probably start to purchase a few solo ads in
ezines.
Most ezines also set a 60 line limit on solo ads.
This
"60-line-limit" is NOT a hard and fast rule, though.
If certain programs will allow it, many marketers use ads that are
CONSIDERABLY longer. It is not uncommon for the
"pros" to write ads that are three or four PAGES long!!!
Now, referring to the
sample sales message above, keep THESE points in mind when
designing YOUR sales message:
1.
Do NOT use “word-wrap” when formatting your ad.
Word-wrap is that very handy feature of some word processing
programs (like Microsoft Word) that, when you type to the end of one
line, it automatically takes you to the beginning of the next
line. This is great for
typing a document that is going to REMAIN a document, but it’s
LOUSY for a document that you are eventually going to copy and paste
elsewhere and then have sent out as an email.
Why?
Because most email programs (the C.H.I.P. programs,
for example)
that you are going to be using when sending out your sales message
do not coincide 100% with word processing programs.
Between the dotted
lines below, let’s take a look
at the first few paragraphs of our sample sales message once
more…..
--------------------------------------------------------------------------
Secrets of the
Big Dogs!
The exciting new
ebook that unveils the never-before-revealed
techniques the EXPERTS use to make their website traffic---
E-X-P-L-O-D-E!
+++
Even if you just got your first computer,
+++ Even if you’ve
been struggling unsuccessfully to become
an Internet marketer,
+++ Even if you ALREADY
earn a good income online,
----------------------------------------------------------------------------
Now, that’s the way
you WANT it to look when your prospect opens your email.
But!... if you allow the word-wrap feature to take you to the
beginning of the next line automatically, THIS is how your sales message may end
up looking when your prospect opens it…..
------------------------------------------------------------------------------
Secrets of the
Big Dogs!
The exciting new
ebook that unveils
the
never-before-revealed
techniques the EXPERTS use to make their website
traffic---E-X-P-L-O-
D-E!
+++
Even
if you just got your first computer,+++
Even if you’ve
been struggling unsuccessfully to become
an Internet marketer,
+++ Even if you
ALREADY
earn a good income online,
------------------------------------------------------------------------------
Hmm. A little difficult
to read, isn’t it!? But
the solution is very simple. Instead
of allowing the word-wrap feature to automatically take you to the
next line, use a HARD CARRIAGE RETURN.
All this means is that when you get to a particular point in
the sentence you are typing, simply use your “Enter” key
to take you to the beginning of the next line. That’s all that a “hard carriage return” is.
At what point in
the sentence should you stop and use that "hard carriage
return" to begin the next line?
That, too, is
simple: Each line of
your sales message should be no longer than 55 characters
(including spaces).
But how do you KNOW
how many characters are in a line of your sales message? Do you have to
COUNT each character, one-by-one?
No, you
don't. So let's again return to our NotePad program briefly...
You don't have
to do this now, but later on, when you open up a blank NotePad
document to format a sales message, across the very top of the blank document
type in the following numbers. Note that all you're doing is
typing in the numbers 1 through 0 five and a half times...
1234567890123456789012345678901234567890123456789012345
"1 through
0" five and a half times is... yep, you guessed it - 55.
(Note: Recall that we used this same procedure to calculate
how many characters are in your subject line. In that case
however we typed just 45 numbers at the top of the blank NotePad
document.)
So now, all you
have to do is to start typing your sales message below that line of
numbers, and you'll know precisely
if each line of your sales message fits within the "55 character limit."
For example...
1234567890123456789012345678901234567890123456789012345
The exciting new
ebook that unveils the never-before-revealed
techniques the EXPERTS use to make their website traffic---
Now, obviously, if
you had begun by typing the word "techniques" on
the first line, you can see that it would take you over the "55
character limit." You would know to use the hard carriage
return right after the phrase "never-before-revealed"
to start the word "techniques" on the SECOND line.
Incidentally, it
goes without saying that each line of your sales message does not have to be EXACTLY
55 characters long. Each line can be as SHORT as necessary, of
course, and it
can be a few characters LONGER. 55 characters is just a
benchmark, and if you have a line or two that's even 59 or 60
characters long, that's OK.
Of course
formatting your lines to be no longer than 55 characters can
be time consuming if you're writing an ad for the first time.
Let's face it - until you get the ad just the way you want it,
you're going to be adding words here, deleting whole lines there,
reformatting paragraphs to make them sound better, etc, etc. You certainly don't want to
have to worry about line-length as you're
writing the ad for the first time - that would take you
forever! What we recommend doing is to first type your ad into
a regular Word document using the automatic "word-wrap"
feature. Then, AFTER you've got it worded exactly the way you want
it, and you've "spell-checked" it, etc, THEN you can print
the Word document out in hard copy and re-type it into a blank NotePad
document, formatting it as you go so it doesn't go over the 55
character limit.
2.
The only characters your sales message should contain are letters,
numbers, and the more basic punctuation and figure signs.
Sound like familiar advice?
That’s right. We covered this when discussing your subject line, above. And
the same rules apply.
By “basic punctuation and figure signs” we mean...
-
the period
.
-
the comma
,
-
the hyphen
(dash) -
-
the exclamation
point !
-
the question
mark ?
-
the colon :
-
the pound sign #
-
the plus sign +
NEVER try to get
fancy by using the following figures in your sales message:
~, @, %, ^, <, >, /, \, *, (, ), {, }, $, &, and ;
Also, do NOT use more than one period beside each other.
For
example, you might try to use a string of periods to separate a
sentence onto two or more lines for emphasis, like so:
Secrets of the
Big Dogs…
…is going to turn
YOU into a well-oiled, unstoppable,
money-making MACHINE!
Those
multiple periods you are attempting to use as a divider can make
your subject unreadable in some email programs.
And above all never use quotation marks (“) in your
sales message.
Why are these
latter characters a “no-no?” Once
again it has to do with the different email programs.
Some email programs don’t read these less common figures
properly; some even try to interpret them as HTML code.
As a result your sales message is either not displayed at all,
or it becomes a jumble of unintelligible characters!
You should also
never use multiply-repeated punctuation marks. Multiply-repeated
punctuation marks are one of the things that the spam filter
programs look for, and you ad will probably be filtered before it
gets to your prospects email box.
3.
Never shout.
We talked about
"shouting" when we discussed the subject line, didn't
we? It means something just a little different when discussing
the sales message, however.
As far as the spam
filters are concerned, "shouting" is defined as anytime your sales
message has more than two words on the same line that are all in
capital letters.
For example, you
might be tempted to have your sales message say...
---is going to turn
YOU into a well-oiled, unstoppable, money
making MACHINE!
...for
emphasis. But those three words you have all in caps - MONEY
MAKING MACHINE - will be flagged by the spam filters as
shouting. If you have enough instances of shouting in your
sales message, it will NOT be delivered to your
prospects!
4.
Once you’ve designed the “perfect” sales message, put it aside
for a few hours, or until the next day. Why wait? Because
after working on an ad for a while, we sometimes get too “close”
to it, and we overlook obvious errors.
You’ll be surprised to hear yourself saying, “Gee, I
didn’t mean to say THAT,” or “Wow, that sentence just
doesn’t make sense,” or “Oops, I forgot to talk about the most
important benefit.”
5.
Proof-read your ad before exposing it to your prospects!
Fortunately, our modern word processing programs make this
chore a snap! Analyze
your ad yourself to pick up the more obvious spelling and grammar
errors and typographical mistakes.
Then just use the “spell-checker” and
“grammar-checker” function of your word processing program to
find the things you may have overlooked.
You luz a hole lot
of kredibility with your potenshal cliants if you’re add has
serious errors fo this kind.
(See the point?)
6.
Be sure and include your Target URL!
This sounds like a real no-brainer, doesn’t it!?
You would be amazed, however, at how simple it is to forget
to put this single most important item in your sales message.
But when we’re devoting so much brain power to writing the
“perfect” ad, it’s very easy to overlook this last, and
crucial item.
And once you are
done formatting your sales message, copy and paste the URL into your
browser to make SURE it is correct and will take your prospect to
the proper website. MORE
SALES ARE LOST BECAUSE OF A MISSPELLED URL, OR ONE THAT IS MISSING
COMPLETELY, THAN FOR ANY OTHER REASON!
7.
Put your Target URL into your sales message only ONCE.
At one time is was popular to insert your Target URL at multiple
spots in the sales message. The perceived wisdom was that this
would give a prospect multiple opportunities to go to one's website.
This was before the
day of spam filters and anti-virus programs.
Many ISP's
automatically filter out emails that have multiple URL's in them,
and many anti-virus programs interpret multiple URL's (because they
are in HTML format) as a virus.
8.
Never send out your sales message in HTML format.
At one time HTML messages were all the fashion! Yes, they look
"pretty." Yes, they look flashier and more
professional than a regular all-text message. Yes, you can
have an entire web page in an email.
...but then more
than HALF of your emails will not get through to your prospects!
For similar reasons
as outlined in # 7, above, ISP's and anti-virus programs don't
"like" HTML emails. ISP's spam filters quite often
treat them as spam, and anti-virus programs usually treat them as
viruses.
9.
Always include your full name, "dirt-world" street
address, email address, and telephone
number in your sales message.
This information buys you a whole
lot of credibility, and on the Internet credibility is EVERYTHING!
I am constantly amazed at the number of ads I see everyday,
in which the writer does not even include his name!
When I see such ads the first thing I think is, “Why should
I buy something from someone who doesn’t even give me the courtesy
of letting me know who he is!?”
Of even more
crucial importance is your email address.
What if your prospect has questions after he visits your
website? What if he
wants to know that there’s a “real human being” at the other
end of that sales message? What
if he just wants to thank you for introducing him to the incredible
product or service you are offering?
Most sales messages
you see do not include a telephone number.
“After all,” the misinformed writers of these ads reason,
“this is the Internet. This is the 21st century. Telephones numbers are obsolete.” Well, nothing could be further from the truth!
Publishing your
telephone number in your sales messages implies that you are a
“real” business person, NOT just a twelve year old with a
computer and an email address.
It implies that
your business proposal is legitimate and that you have no qualms
about talking to someone person-to-person. VERY, VERY FEW PEOPLE WILL EVER CALL, but the mere fact that your
telephone number is there helps substantially in adding to your
credibility.
What about a
“dirt world,” physical street address?
Yes, this also helps establish you as a real-live, living,
breathing human being. Publishing
your physical address tells your prospect that you actually exist in
the “real” world, maybe in the same state or the same part of
the country.
10.
We recommend that you put a double row of # signs above and below
your sales message. This makes your ad stand out from the
rest of the "stuff" that will be in the email to your
prospects. What other "stuff?" Well, to begin
with, all S.A.F.E. or web-based mailing systems will
automatically insert a "no-spam disclaimer" into each of
your messages. This is for your protection, since it gently
reminds the prospect that he, in fact, opted-in to receive your
sales message, and that it is NOT spam. Some mailing systems
will also insert an "unsubscribe" or "opt-out"
link so that a prospect may cease receiving any more messages.
Depending on the program, additional items may be added, as
well. That double row of # signs "isolates" your
sales message from the rest of the information in the email, and
makes it much easier to "find" and read.
11. Your
Sales Message - A Checklist
-
Format
your sales message so that each line is no more than 55
characters long, including all letters, numbers, and spaces.
-
Format your
sales message so that it contains no more than 60 lines, including
text lines as well as blank lines
between paragraphs
-
Use your
NotePad program to easily determine how many characters are in
each line of your sales message.
-
Use only
the following punctuation marks:
. , -
! ? : # +
-
Never use
multiple periods in a row, or for that matter, multiply-repeated
punctuation marks of any kind.
-
Never use
quotation marks.
-
Never have more than two words on the same line that are all in
capital letters. This is shouting!
-
Set aside your
sales message for a few hours or overnight, and then review it.
-
Always
proof-read and spell-check your ad.
-
Be sure
that - (1) Your target URL, (2) your full first and last name,
(3) your street address, (4) your email address, and (5) your
phone number - are in each of your sales messages.
-
Never have more
than one Target URL in your sales message.
-
Never send out
HTML email messages.
IV.
Organizing Your Ads.
Eventually you are
going to have dozens, if not HUNDREDS, of different ads.
While you don't have ANY ads (yet), this section will show you how
to organize your ads in a systematic
manner so you can access them quickly and easily. Again, you
don't have any ads to organize at this point, so think of this
Section - Section IV - simply as an exercise to give you an idea of
"what is to come."
Step 1:
Open a blank document in your NotePad plain text editor.
Step 2:
On the very first line type in the numbers 1 through 0 five and a half
times, like so...
1234567890123456789012345678901234567890123456789012345
Remember that "1 through
0" five and a half times equals 55 total characters,
and that this is the maximum number of characters you want to have
in each line of your sales message.
Step 3:
Now, at this point, you STILL don't HAVE a sales message, but we're
"pretending" that you do. We're
"pretending" that:
a. You've
already put an ad together using Microsoft Word.
b. You've already gone through it several times and it is
worded exactly the way you want it.
c. You've already used "spell-checker" and
"grammar-checker" to eliminate all of the typographical
and grammatical errors.
d. You've already let your "perfect" ad
"set" overnight, so you can look at it the next day with a
fresh perspective, and that...
e. ...you're ready to type it into your NotePad plain text
editor so each line is no more than 55 characters long.
We're not going to
type in an entire ad, of course, but with your cursor at the end of
that row of 55 numbers, hit your Enter key just once (so you are
down on the line below the numbers), and just type in the word TEST (We're
"pretending" that the word TEST is a complete sales
message that is no more than 60 lines deep and no more than 55
characters wide.) This is what your document will look like...
1234567890123456789012345678901234567890123456789012345
TEST
Step 4:
Now get rid of that line of 55 numbers at the top. Just
highlight that entire line, and click your "Delete"
key. What's left in your NotePad document now is the single
word "TEST" that we are "pretending" is a
complete sales message, like so...
TEST
Now let's save
it...
Step 5:
On the gray menu bar at the top of your NotePad program, click on
"File." On the drop down menu that appears, click on
"Save As." A "Save As" window will pop
up. If it is not already there by default, use the drop down
menu to enter "My Documents" in the block to the right of
"Save In."
Toward the bottom
of the pop up window is a column of two items of information that
must be completed. (Three items if you are using
Windows XP) In the block to the right of "Save As
Type" should be "Text Documents." If this is
not there by default, simply use the drop down menu to find and
select "Text Documents." (Note: If you are
using Windows XP, don't worry about that third item -
"Encoding")
That first item,
however - "File Name" - is VERY important. This is
where we're going to name the file that contains your ad so you can
find it later.
So what do you name
your ad?
Well, that's pretty
much up to you. However, we urge you to use a SYSTEMATIC
naming procedure to make finding ads easy. For example,
assuming you are going to promote the Big Dogs program, you could
name your ads...
bigdogsad001
bigdogsad002
bigdogsad003
...and so on.
Or you could just
use an abbreviated form, like...
bd001
bd002
bd003
...and so on.
Now, we recommend
changing your ads no more frequently than once a week, so you could
name your ads according to the first day you started to run them,
like...
bd-06-01-07
bd-06-08-07
bd-06-15-07
...and so on.
In other words, you
can name your ads any way you like, just so long as it is
systematic.
(We need to pause
here for a moment to repeat, and make SURE that you understand a
very important point about the Big Dogs program:
As you know, the Big Dogs program and the C.H.I.P. is
designed to provide leads and traffic – leads and traffic for
the program, product, or service of YOUR choice.
By being a member of Big Dogs and using the leads provided
by the C.H.I.P., you are NOT required to promote the Big Dogs
program – you can advertise anything you wish.
That being said, however, note that this tutorial is set up
ASSUMING that you are promoting Big Dogs.
But, again, we are doing this only to teach you how to
use the tools, not because you are REQUIRED to promote our
program.)
As an example,
let’s say that you are a member of, and wish to promote, a
program called “MakeAMillion.com”
You might then name your first document in your ads folder,
“MakeAMillionAd001.” Follow?
OK, let's continue
to save your ad...
For purposes of
this tutorial, let's assume you're going to name your ad
"bigdogs001" Simply type into the block to the right
of "File Name" the phrase "bigdogs001"
(but withOUT the quotation marks, of course). Then click on the
rectangular "Save" button to the right.
VOLIA!
You've saved your
first "ad!"
Of course this was
just an exercise, so you'll want to delete that
"bigdogs001" file...
Reopen your NotePad
program. On the gray menu bar at the top, click on "File."
On the drop down menu that appears, click on "Open."
A pop up window will appear showing all of your text files in your "My
Documents" folder. Find and choose the file you just
named "bigdogs001" Highlight it by clicking on it with
your left mouse button just ONCE. Then, with your cursor still
over the file name, RIGHT click your mouse button. A drop down
menu will appear. On this menu click on "Delete"
and your practice document will be gone.
Each ad document in
your NotePad “Ads” folder will eventually contain two
items: (1) the Subject
Lines for that particular ad, and (2) the actual Sales Message for
that ad. Now when you
have to enter this information into any of the C.H.I.P. programs,
all you have to do is to open your NotePad program, select and open
a particular ad, copy and paste the “Subject Line” into
the appropriate place and copy and paste the “Sales Message”
into the appropriate place.
(As you go through
the rest of the Fast-Track Tutorials, we’ll be showing you EXACTLY
how to do this for EACH of the C.H.I.P. programs, one-by-one
So, if you’re a little confused right now, don’t worry;
it will all become clear shortly.)
SUMMARY
The first Tutorial
in your Day 1 Training reviewed the process of setting up your ClickBank
hoplink. The second Tutorial showed you how to set up your
AdMinder Tracking URL, and the third Tutorial illustrated the
process of formatting your all-important Target URL.
And remember that
your Target URL (that's the actual URL that is in your
sales messages) redirects prospects to your AdMinder Tracking
URL (which tracks clicks), and then redirects prospects to
your ClickBank Hoplink (which tracks sales), and then
redirects prospects to the sales page for the "Secrets of the
Big Dogs" ebook.
THIS
Tutorial - the second in your Day 2 Schedule - taught the
mechanics of subject lines and sales messages and how to set up and
organize an Ads folder to hold all of your ads for easy access.
Now, if you are
promoting the Big Dogs program, the next Tutorial is where we REALLY
get into the "nitty-gritty!" The next Tutorial,
our exclusive Big Dogs Ad Vault, contains preformatted subject lines
and sales messages that you will be able to copy and paste into your
Ads Folder that we just showed you how to set up.
Click
Here to Return to Contents