How to Use the Ad Vault.
We all know that being able
to write your OWN ads is a vital skill that every Internet marketer must
develop... over a period of time. But the problem is that
writing effective ad copy - ADS THAT SELL - is probably the most
difficult skill for new folks to master. They simply don't have
the time to develop good copywriting abilities right away.
They are chompin' at the
bit to get started NOW! They want to start making sales NOW!
Thus was born the Big Dogs
"Ad Vault."
The Ad Vault contains a
series of PRE-FORMATTED, ready-to-go, "plug-and-play" ads that
you can use IMMEDIATELY - right here, right now, today! They are
ads that you can use while you are working on developing your OWN,
individual ad writing techniques. In addition, all of the Ad Vault
ads have already been screened through multiple spam
checker programs so that they are clean and free of "spam
markers."
Now, then, let's back up
and review a little...
Recall from your earlier
training that an "ad" consists of two parts:
(1) The first
part of an ad is the subject line.
This is the brief, one sentence
"headline" that a prospect sees when they first open their
email box.
(2) The second part of
an ad is the complete sales message that the
prospect sees when, intrigued by your subject line, they actually open the email.
Each of the ads in the Ad
Vault consist of the sales message itself, as well as a series
of several different subject lines.
Each sales message is
already formatted to be no more than 55 characters wide, and no
more than 60 lines deep. Remember that these are the
dimensions that will "fit" into ALL of the C.H.I.P. program
mailers, and is also the standard size for most ezine solo ads.
Each series of subject
lines is also pre-formatted. Each subject line in each series
is no more than 45 characters wide. Recall that 45
characters is the approximate size that will fit into 99% of all email
browsers so that your all-important subject line doesn't get "cut off" in
mid sentence.
Now, here is how to use the
Big Dogs Ad Vault:
Choose an
Ad Concept. Upon returning to the contents page of the
Training Manual, you will see a list of text links which will take you
to each of the Ad Concepts in the AdVault. These are, as we stated
above, your ads to promote the Big Dogs program - pre-formatted,
ready-to-go subject lines and sales messages to get you ready to rock
and roll F-A-S-T!
Now, there IS a reason we call them Ad Concepts,
and not just Ads. Although you can use them just as they are, you
are welcome to change a word or phrase here or there, or come up with
your own subject lines. In other words, you can "play"
with 'em all you want, folks - they are NOT "carved in stone!"
They are general concepts that, if you want, you can
change to suit your own personality. They are general concepts
that, hopefully, will inspire your OWN creativity. However, we DO
recommend that for your very FIRST ad, you do NOT change anything
- let's get your first ad out there, and then you can "play"
all you want!
When you review any of the Ad
Concepts, you will first see a series of five to ten different subject lines that correspond
to that particular sales message.
Below the subject lines you will see the sales message itself.
Now let's not be in a
hurry, here!
Your "assignment"
for the rest of today is simple. Just spend some time reviewing
the ads in the AdVault. Once again, just take your time and
choose just ONE Ad Concept that "hits your hot button."
The Ad Concept you choose will be the first ad that you will be placing
into the mailing systems of each of the C.H.I.P. programs. How
often should you change your ad? We
recommend that you change ads (at the most!) just once a week,
so once you place your first ad into the C.H.I.P. mailing systems,
you'll have a whole week to choose another one. Remember that once
your ad is placed, each C.H.I.P. mailing system will automatically
be sending out your ad every day without any further effort on your part!
"Set-and-forget" marketing at it's
finest!
Now when you return to the
contents page and start going through each Ad Concept, you'll notice
that the page for each Ad Concept is formatted completely differently
than any other page in either the ebook or the Training Manual.
There are no frames - there are no fancy characters or colors.
There is nothing that is not specific to that Ad Concept. In fact,
there is not even a link that you can click to return to the Contents
page. (You'll have to use your browser's "back" button
to return to the Contents page) Can you guess why each page is so
plain? Yep! That's right! It's to make it as easy as
possible for you to copy and paste your selected Ad Concept into a blank
NotePad document, from where you will then copy and paste it into each
of the C.H.I.P. program mailers. We will be showing you
exactly how to insert your ad into each C.H.I.P. mailer beginning in
your Day 3 Training.
So... Your first step is to pick one
Ad Concept that
appeals to you. After you've decided on one of the Ad concepts
that "hits your hot button" go on to On
the Fast-Track with the AdVault - Part 2...