Stan:
"Hiya, Bruce, and welcome to the Big Dogs team! How about
we start with a little background info about you and your
family..."
Bruce:
"I am married, age 45, and my wife's name is Tammy. She
works for State Farm, and we have three wonderful sons. Victor,
who is age 12, Nathan age 9 and Benjamin age 7. All three are
very good athletes and excel at baseball and soccer. Victor is a
star football player and a member of the National Honor Society with a
4.0 average."
"We own a nice home in Lakeland, Florida and other than the
programs I have been involved with online I have very little business
experience as I have mostly worked in the citrus industry. I lost my
job in 2002 so I have been trying to increase my online income and
also looking for work but am finding that it is hard to find another
high paying job to replace the income I was earning at my last job
with Minute Maid."
Stan:
"Just a wild guess, Bruce, but I'd say you're proud of your
family, and justifiably so! As a brand-new Alpha Dog, you've
managed to 'come out of the gate' rather quickly. Do you have
much Internet marketing experience?"
Bruce:
"I have been doing internet marketing off and on for almost 4
years. I have tried many programs and have had some success with
a couple programs but something has always happened to cause them to
ultimately fail."
"For example I was in
one program about three years ago and I was doing quite well - getting
to the point where I was making some good money. Then one day I
received an email from some of the administrators who informed me the
owner was very crooked and that I was advised to get out of all the
programs that I was in under this program because sadly I would no
longer be able to succeed with this man as owner and that they were
getting out also. He was well behind on sending checks and they said
he wouldn't be sending them at all. He also sent me emails disputing
what they were saying about him but I found them more believable so I
got out of the programs and there went months of hard work,
advertising costs and efforts."
"Other programs
simply went under with no explanation."
Stan:
"So... you've been in the trenches and have the battle scars to
prove it, eh! It seems like we all have gone through our
own personal 'year of horror' when first building our online
businesses. So, Ron, tell us about your Big Dogs experience thus
far."
Bruce:
"I love the Secrets of the Big Dogs Program and most of my
success has been through advertising with the CHIPS programs. I have
also had success with ezine advertising and I also tried pay per click
search engine advertising. I did get a couple sales that way but found
the cost does not offset the amount of sales you get with this
method."
"I believe through consistent efforts, patience and promoting the
Secrets of The Big Dogs the day will come when I will have no need to
work outside the home as I will have everything I need through The
Secrets Of The Big Dogs."
Stan:
"I appreciate your generous words, Bruce, and it appears that you
are on your way to accomplishing your goals. Could you share
with the rest of the team an ad that you've been using
successfully."
Bruce:
"Certainly, Stan. Below is the one I feel that helped me to
start out as well as I did..."
Subject Line:
### Serious Must-Know
Secrets Revealed!!! ###
Sales Message:
"Hello!"
"I have tried many
programs almost all of them didn't make me money. Most all of them
were a waste of money just to find out they didn't work. You don't
need to hear about my past failures though and I really don't want
to think about them either."
"Here is what I
recently found that is turning it all around for me and is giving me
the tools and income I need to become a success..."
"This is a system
that will teach you how to market successfully online. This
system shows you how you get paid from multiple sources, by just
promoting one company and at the same time generating the
very leads you need to make your business succeed!"
"It will get you
the thousands of leads daily that you need to succeed!"
"You will prosper
as a result of the 16 income streams this system was designed
to generate and is generating!"
"You may have seen
many ads about this company. Yes, many times if you have been
working online for even a month. There is a simple reason why - it's
because this system really
works! Most of us are too impatient to keep promoting a
'dead cow.' If this wasn't working I would have dropped it
quickly with all I have been through."
"This system is a
proven success builder!, traffic generator, and residual income
producing system! More importantly...
...it
really does work!
"All of us are
proud to be a part of this. And almost everyone from the creator on
down, use their REAL NAME, phone number and email address in their
ads. There is nothing to hide and we make ourselves available to
answer questions and talk about this Life Changing Information!"
"Act Now!"
(ClickBank hoplink)
Bruce Amidon
(Email Address)
(Phone Number)
Stan:
"Interesting ad, Bruce. Interesting AND unusual. I like
the way you hit the strong points about the Big Dogs program (i.e.
lead generation, multiple income streams, etc.) without actually
naming the program! I like this because it really excites
the reader's curiosity to click on your link."
And I want all the rest of
you to notice that Bruce doesn't really try to 'sell' his prospects in
his sales message. Rather he attempts to build a common ground
by talking about his past experiences, and then - almost off-handedly
- discusses the programs high points. His sales message is more
about building a relationship rather than a 'slam-bam' sales
job."
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