"Zippity Du-Tta!"

Spotlight on...
Rupesh Dutta


Just like the words from that old song ("Zippity Do-Dah") that we made such a bad pun with as the title of this article, "everything's goin' his way!"

Rupesh originally purchased his copy of the "Secrets of the Big Dogs" ebook way back in August of last year, but did not make a solid commitment to Big Dogs until five months later - in the middle of what is probably the WORST marketing month of the year - in December.  Driving ahead anyway, in the last two weeks of the year Rupesh managed to score a respectable fifteen ebooks sales.  An OUTSTANDING job under any conditions, but even more so when one considers that this is the time when most "marketers" are making excuses as to why they're not making sales!

But it gets better.....

In January, his first FULL month as a committed Alpha Dog, Rupesh drove for the hoop and slam-dunked a whopping FIFTY ONE ebook sales!

Read his words of wisdom below, and you'll see just how he's doin' it!.....


Stan:  "Well, hot-shot, tell us a little about yourself!  From the way you seem to have skyrocketed to prominence, I'd guess you have a lot of experience in the business world."

Rupesh:  "I am 32 years old, but I have had NO previous business experience, although I have always wanted to start my own business. I have mainly been involved in the service sector such as customer service manager, telesales and market research. I even had a stint with McDonalds as assistant manager. Very long hours, but the teamwork ethic was a great thing. I also worked for a UK energy company, cold calling on people, face to face to try and sell them gas & electricity. Very challenging. I had more bad days than good! A lot of rejection, but I still made sales. This gave me the MOST important lesson in how I approach the Big Dogs business. It is a numbers game at the end of the day. Most people will say NO, but some say YES! If you work consistently and patiently say for a whole year, just imagine how many ‘Yes’ people you will have accumulated under you in the Big Dogs organisation."

"I have been married for a year and a half and have no kids (yet!). I have a full time job with a market research company at present, but I have a long term goal of marketing full time on the internet with the BD organisation. I am here for the long term."

"You’ve got to give this at least six months to a year."

"With the BD Program, just imagine where you could be after a year if you work consistently and methodically. I am seeing great results in just a month. Something which was NOT happening with other programs or opportunities."

"You've given me the hope and realisation that one day I may be able to quit my full time ‘day’ job and have my OWN business on the internet, from the comfort of my own home or anywhere in the world with a simple laptop!"

Stan:  "Thanks for your generous words, Rupesh.  Your comments are the kind that make it all worthwhile!  I wish every Big Dog out there would STUDY that first paragraph of yours a couplea hundred times!   It shows, not just what YOU are made of, but what it really takes to succeed in ANY business."

"How long have you been marketing on the Internet, and what had your experience been previous to joining Big Dogs? "

Rupesh:  "I started my online marketing last July. The most experience I had with the internet prior to this was just general surfing – shopping and stuff.   However, I decided to put ‘How to make money online’ in a search engine one day. I was overwhelmed with all the business opportunities out there and I decided to join a couple of these. I then slowly started seeing Big Dog ads in my mailbox nearly every day. I liked the nature of the ads, which all seemed personal and from genuine real people.  They were different to all the other ads I kept getting from anonymous people just thrusting their business opps down my throat. I decided to purchase the book in August."

Stan:  "What are your general thoughts about the 'Secrets of the Big Dogs' ebook and the Big Dogs program in general? "

Rupesh:  "The Big Dogs book is a real eye opener and revelation. I agreed totally with your philosophy and attitude. Wow!  It was so refreshing and made such a change to the normal thinking I had seen. You live in the ‘real’ world and do not sugarcoat the facts, whereas a lot of the internet community live in some kind of ‘get rich quick’, ‘no work’, ‘free lunch’ fantasy induced state of mind!"

"I managed to join all the CHIP programs by the end of August, and I was ready to go!  I sold two books in September. I was disappointed with this, so I then made the fatal mistake that we have all done – I lost focus and started joining all the ‘hot’ opportunities. I believed all the hype. I got more into debt and got more angry. I was actually ready to give it all up. In December I made a decision to focus on just ONE program. A program which I believed in and offered a service to other online marketeers. An established, legitimate and ethical business. One that will no doubt be around for years to come."

"Of course, it could only be the Big Dogs Organisation!"

"I have heard that the BD Organisation is the ‘Microsoft’ of internet businesses by many people. Thousands of people come online every day and they simply NEED this info that we are all lucky to have. I actually feel stable and secure with the BD Organisation. It has given me the hope of a brighter tomorrow. I am just an ordinary guy and just follow your advice, Stan.   Hell, I don’t even have a website of my own! My internet marketing activities would have come crashing down if it were not for your book. Any business requires time, effort and patience.  'Secrets of the Big Dogs' has given us all the tools we need. It’s up to us to use them. Putting things into perspective, starting and running a business on the internet is incredibly CHEAP compared to a conventional ‘offline’ business."

Stan:  "Are you doing anything special with your ads?  It seems that this is the major stumbling block that most folks have to success."

Rupesh:  I decided to follow the advice of other Alpha Dogs in previous Bulletins and actually tell a little of my ‘story.'"


Various Subject Lines which I use:

"May I SHARE what I tried with you? "

"I am living PROOF that this works! - Just ask me. "

"A personal chat request from London! "

"Fed up? Ready to quit? "

"Build 16 monthly income streams with ONE URL!"

"Still HIDING from the truth? "

"You HAVE been lied to! "

"Please VERIFY your response on this "

"Phone or mail me PLEASE"

"Seriously cutting through the BULL! "

"Get 100,000 Targeted Leads DAILY! "

"Be different – DON’T delete me! "

"Just the same ole’ story you’ve deleted before! "

"Oh No! Not ANOTHER Big Dogs ad! "

"How many times you gonna ignore me?! "

"Your personal response is needed "

And here is one Sales Message which I use quite often:

"Hello Friend !"

"My name is Rupesh, a REAL and hardworking person like you, desperate for success on here and at least striving for a comfortable standard of living to provide for my family. "

"I got involved with all the 'hot' opportunities and I believed all the hype and promises. I spent hours on these programs for three whole months. They sucked up all my money and I was left with a whopping debt for all my efforts. "

"I got so fed up and angry and was about to give it all up and sell my apartment to settle my debts. OK, so I had lost and I admitted defeat. Luckily, my Dad helped me out a bit, so I have managed to keep my apartment. "

"At least I had tried! I had given it my best shot! "

"I have NOTHING new to offer you today because you have heard about this a hundred times before, and probably deleted this a hundred times before! I made the same mistake and got sick of seeing ads for this program everywhere on the internet."

(ClickBank hoplink)

"Just like most other programs, I thought all the hype and advertising on this would die down and go away... "

"Then guess what?? "

"August 1, of last year..."

"ANOTHER email in my inbox advertising the same program! Well, I was desperate and falling deeper into the abyss, and I had nothing more to lose. I decided to click on the link (and NOT delete it again) and promise myself that this would be the VERY last time that I would spend any more money. I reluctantly parted with the required $19.95, at least happy with the author's 60 Day iron-clad money back guarantee if things didn't work out. "

(ClickBank hoplink)

"I read the information and as I was reading, my pulse started to quicken. I thought, 'Wow, so this is what I had been missing! This is how to start to make an income on the internet!' - I had never thought for a second that something like this was possible. My eyes truly began to open. The concept was ingenious. I had been around the internet for months and had seen nothing like this. "

(ClickBank hoplink)

"...One month later, I am ACTUALLY making sales and I have a new hope of a brighter tomorrow. I am indebted to this information and to the author for giving me this hope. I will NOT be asking for a refund, that's for sure! "

"NOTHING was working before I found this!"

(ClickBank hoplink)

"I now only wish to pass on this information to others and help people who maybe are in the same position I was. I realise that most people will just 'delete' me after reading this, just like I did many times before. "

"However, if I am still with you?... "

"Read, reread, think it over, think it through.  Be honest with yourself and realize it can be done - it has been done and it can be repeated by ANYONE. I have done it, and I am the definition of 'ordinary' believe me! I was so envious before and in awe of the small number of people who DO make money online, but now I have joined them. "

(ClickBank hoplink)

"There is a reason this site is well advertised - it has the info that really works. "

"It WILL show you how NOT to waste your time and lose your money..."

"YOU DON'T HAVE TOO! "

"I want you to know I am real and so you have my phone and email. "

"This, being for real, IS different than 98% of what you see online. You can do this - I WILL HELP YOU!"

(ClickBank hoplink)

"My sincere wishes to your success! "

Rupesh Dutta
(phone number)
(email address)

Another Sales Message I use includes a brief summary of what the BD program actually offers people : -

"Dear Friend !"

"I KNOW you are busy, so I will keep this short and simple. I also KNOW you are sick and tired of all the hype and lies and you finally want to be told the TRUTH about what works in internet marketing. "

"You Need Lots of Leads to succeed in ANY Business."

"How does 3,000,000 Each Month sound? "

"Our Program gives you 100,000 Targeted Leads Daily!"

"Slash Your Time Online to just 1-2 Hours!"

"Build 16 Monthly Income Streams Promoting ONE URL!"

"Start building YOUR Business. NOT everyone else's!"

(ClickBank hoplink)

"The beauty is that NO MATTER what program or opportunity you are involved in right now, you NEED and CAN use the methods exactly for YOUR OWN business opportunity."

(ClickBank hoplink)

"I am just an ordinary guy and I am making money with this program. This WILL show you how NOT to waste your time and lose your money. "

"YOU DON T HAVE TO!"

"There is a reason this site is well advertised - it has the info that really works. "

(ClickBank hoplink)

"This, being for real, IS different than 98% of what you see online. You can do this - I WILL HELP YOU !  You simply CANNOT afford to be without this info if you are serious about internet marketing success. Discover this NOW at:"

(ClickBank hoplink)

"My sincere wishes to your success!"

Rupesh Dutta
(phone number)
(email address)


Stan:  "On behalf of the rest of the Big Dogs, Rupesh, I want to thank you for the WEALTH of copy-writing information you've just given us.  This stuff is invaluable to marketing, IF a person just sits down and studies it!  I especially liked the large number of subject lines you've shared with us.  Unique, eye-catching subject lines are the 'key to the vault,' so to speak, wouldn't you say?"

Rupesh:  "Right, Stan!  In fact, I tend to change my subject lines more than my ads – although any future ads will always have an element of my own personal experiences. I always put my email and phone number at the bottom. In fact, I have had a few people from England call me up to ask about BD. I am always willing to help in whatever way I can. When I get someone purchase the book from my site, I always send them a ‘Welcome’ email simply offering them my help if they ever need me and telling them that they have a great piece of information in their hands which has been the difference between success and failure for me and many others. I DO NOT try to sell them on the CHIP programs or explain anything further about the actual program. The BD book has all the information they need. The beauty is that the book is so easy to understand. It is suitable both to the absolute beginner up to the more experienced marketer. Everyone can use this program wherever they are in the world to begin their own business"

Stan:  "Obviously you use the C.H.I.P. programs, but are you using any other advertising sources for your promotions?"

Rupesh:  "The CHIP programs all work synergistically with each other. You WILL see the best results if you use all of them. I tend to use different subject lines when sending out my emails in each of the CHIP programs – and then track the effectiveness of each one with Adminder. Building any business is all about testing and finding out what works. Not giving up. If you are not seeing results, change your ad and subject lines. I also have some free ads and impressions going with various sites, such as ADLand Pro. I also use a traffic rotation system, which is Free to set up, called 10 Minutes A Day. I use a few safelists, such as Businessworld List, Ultimate Mailer, Promoneymail, Herculist, Adtactics and Superpromotor. There are a lot of useful advertising resources at the Webstars 2000 site. I am even thinking of doing some form of offline advertising in the future, such as flyers and postcards. I also talk to friends, and colleagues about my BD business and a few of them have expressed an interest. If I meet new people, I always try and get their email address, telling them to have a look at the BD business.  The CHIP programs however are the foundations to grow your BD business – the ‘roots’. The CHIP Programs are legitimate, established and proven Companies in their own right. Therefore, you have the stability of a multitude of Companies by being a fully fledged ‘Alpha Dog’. 

Stan:  "Rupesh, you are definitely to be congratulated!  You are, INDEED, 'making all the right moves,' and you are an inspiration to every Big Dog out there.  The Alpha Dogs in your organization are lucky to have your guidance and mentorship.  Now, then, do you have any closing words you'd like to leave with the rest of the troops?"

Rupesh:  "The BD Bulletin is a great training and motivational tool. It was after reading through these, together with the ebook, that gave me the inspiration to become a fully fledged Alpha Dog. It is the best decision I have made on the internet. I would also like to see some kind of discussion forum where members can post their own ideas and things which are working for them. Remember, although we are all working for our own needs, we are also working for the future stability of the BD Organisation as a whole, which is basically our future. You WILL have good days and bad days – Never forget that. Work consistently and patiently and don’t lose sight of your long term goals. Another thing is that, like myself, my friends and family were not too supportive in the beginning – thinking I was wasting my time with all this internet ‘hype’. After a little education and seeing my results for themselves, they are now behind me and supportive. There are a lot of negative people around and it’s just a fact of life."

"Never let anyone steal your dreams."

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