"This Computer Programmer Got Tired of 60 Hour Work Weeks, and Used Big Dogs to Get Out of the Corporate Rat-Race!"

Spotlight on...  
Johnny Fernqvist


One of the most positive features of the Big Dogs program that we often tend to forget about is it's 100% flexibility.

You can tailor your involvement in the program to fit ANY monthly advertising budget - whether you can afford to join just one or two of the C.H.I.P. programs or ALL of them.

Just as importantly, the leads generated by the C.H.I.P. programs are completely generic - they can be used to promote virtually ANY program, product, or service.  You don't have to promote the Big Dogs program AT ALL, if you choose not to!

Johnny Fernqvist, our Alpha Dog from the beautiful country of Sweden, has used this flexibility of the Big Dogs program to free himself from the drudgery of ridiculously long work weeks, and to build an income in MULTIPLE programs!

You'll learn a LOT from him!...


Stan:  "Johnny, you've managed to be successful in several different programs on and off the Internet.  I congratulate you on this feat, since so many folks have a difficult time doing well in just ONE program.  Care to tell us how all this started?"

Johnny:  "Love to, Stan.  If I can assist other Big Dogs in any way I'm happy to help out!"

"I am 37 years old, married with three children - age 13, 11, and 6. I have been programming computers more than 20 years and I have a masters degree in computer science. The last 10 years I worked 50-60 hours per week as an expert consultant programmer, often evenings, nights, and weekends. Combining that with family life was a bit tough to say the least, so I was looking for something else."

"My wife found Amway and we worked together and learned a lot about network marketing. Then a little more than two years ago I became a HerbaLife distributor and lost 25 pounds in 2 months. I still keep my ideal weight now after two years. My first three weeks in HerbaLife I made $600, the third month $1500. That was in a very small part time effort because I was still working more than full time as programmer. But after eight months I am proud to say that I quit my job as a programmer. So the last year and a half Herbalife has been my main income."

Stan:  "You had extensive computer experience, as well as an obvious talent for network marketing.  It sounds like you were ALREADY a successful entrepreneur.  So just what lead you to Big Dogs?"

Johnny:  "I did not have much free time for my Herbalife business.  (Remember, at that time I was STILL working those 60 hour work weeks!)   Because of my time limitations I had to buy leads - as much as $200 for just 20 leads!  Normally 1 or 2 became customers or distributors from one $200 package.  So you can see that I spent many thousands of dollars building my HerbaLife business."

"When I decided to quit my job a year and a half ago I had to find a way to generate my own leads, so I tried everything I could find on the internet but nothing worked for me. One day I got an email from someone telling he had also tried many of the programs I did, wasting a lot of money and time, but then found a solution that was finally working for him."

"Needless to say, that solution was your Big Dogs program!"

"So I got to the 'Secrets of the Big Dogs' website and ordered the ebook immediately. I read it the same day and became angry at myself when I realized how naive I had been about internet marketing. The next day I read the ebook one more time and decided to became an Alpha Dog."

Stan:  "Now, as I understand it, at first you did not promote the Big Dogs program at all.  Correct?"

Johnny:  "Correct, Stan.  First I only used the C.H.I.P. programs to generate leads for my HerbaLife business. It was great to find out that I could generate many more leads myself for less money than I used to pay before!  So I was happy, but at that point I was not really trying to sell the 'Secrets of the Big Dogs' ebook."

"Then one day I read the Big Dogs Bulletin - I guess I was inspired by it.  I decided to go through the Training Manual again and start promoting the Big Dogs also. So I started to sell up to 10 ebooks per week and got some new Alpha Dogs every month from that, and the checks started to come!  I think that the 'Secrets of the Big Dogs' ebook is a very good way to learn the truth about internet marketing. The C.H.I.P. programs are getting better and better. My favorite programs right now are MultiLinks and iPostAd."

Stan:  "What about ads, Johnny?  What type of sales messages and subject lines are you using?"

Johnny:  "When I am promoting the Big Dogs program I use the ads from the AdVault on the training manual site.  Naturally, of course, I 'tweak' them a little here and a little there to make them more personal.  You HAVE to do that so that they're different from the ads all the other Big Dogs are using. But... the basic concepts and outlines are from the AdVault."

"Now THIS is important!  I change the subject line every day and the ad text once a week.  Subject lines - no matter how good they are become stale VERY quickly, allowing the best of sales messages to go unread. Also, I run all my ads through the free spam-checker I found in TrafficWave.  Using a spam-checker these days is a MUST!  An ad that you labored for hours on and believe to be absolute perfection may simply not make it through the spam filters."

"And I always, ALWAYS include my email address, phone number and mail address."

Stan:  "You brought up a few very good points."

"First of all the sales messages and subject lines we have in the AdVault ARE very good.  BUT!... If every Big Dog uses the same ads and doesn't change them at all, they can quickly become 'invisible' to prospects, no matter how well designed they are.  We take great pains to tell new Alpha Dogs that the AdVault ads should be used as a roadmap, or a template, to design their OWN ads."

"Secondly, I totally agree with you that before you place an ad, running it through a spam-checker is crucial!"

"Now then Johnny, in addition to the C.H.I.P. programs do you use any other form of promotion?"

Johnny:  "Actually, I do, Stan.  Like you yourself state in the ebook, the C.H.I.P. is an incredible foundation upon which to build your Internet promotional strategy.  And like any foundation, it is meant to be built upon, not just left to stagnate.  I am always testing new and different advertising techniques and programs.  (This is a continuous process, since most of the stuff out there turns out to be garbage!)  In addition I also do some search engine marketing using WebPosition Gold, and also the Google AdWords pay-per-click. I also still use the FFANET network leads."

Stan:  "Wise words, indeed, Johnny!  do you have any other 'irons in the fire' right now?"

Johnny:  "In fact I do!  A few months ago I needed another domain name for my search engine optimization. So I found the Global Domains International program which offers personal domain names, reliable web site hosting and email services for $10 per month, which I think is very competitive. So I signed up and started to use my new domain. But there is also a business opportunity connected with the G.D.I. - you get $1 per month for all active domains in your network five levels down.  A couple of weeks ago I decided to give it a try and used some of the C.H.I.P. programs to promote the G,D.I.  In just two weeks I signed up more than 30 paid affiliates into my G.D.I. downline - all thanks to the Big Dogs system!  Of course many of my downline members then start to ask me where I get all my leads from.  Needless to say, I then introduce them to Big Dogs, and it just goes on, and on, and on, and...

Stan:  "Johnny, I want to thank you for your time and your words of wisdom!  It's obvious that you run your business LIKE a business and are making all the right moves.  On behalf of all the other Big Dogs out there in the trenches, congratulations on your well-deserved success!"

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