"Headline:
Former
Top
Executive Brings His Marketing
Expertise to Big Dogs!"
Spotlight
on...
Ray Hould
Stan:
"Ray, thanks for being with us today. I understand that
you have had quite a bit of 'dirt world' business experience before
trying your hand at Internet marketing. Would you care to
elaborate?"
Ray:
"Well, Stan, I’m 62 years old, single, and I live in
Kitchener, Ontario, Canada. That's about 75 Km (50 miles) west
of the home of the Raptors, Blue Jays and Maple Leafs (Toronto).
Kitchener is a city of just under 200,000 and each October it
is the proud sponsor of the largest Oktoberfest celebration outside
of Munich, Germany. There is a special lady in my life and during
the nice weather Karen and I enjoy putting the top down and heading
out to explore many of the small communities within driving distance
of Kitchener."
"Through a good part of my career I was
in industries that provide service to either the physically/mentally
challenged, seniors and/or young school children.
I like helping people! As
president and COO I spearheaded the growth of a bus company from a
small local operation to the third largest provider of
transportation to seniors and the physically and mentally challenged
in Canada. In 1992 the
company was bought by a major competitor and after the dust settled
a partner and I acquired a motor coach company providing tours to
seniors. Because of low interest rates reducing seniors income
combined with the poor economy of the mid-90s the business could not
support both of us. As
fortune would have it in 1995 I was recruited to help re-structure a
Retirement Home in Kitchener. I
like challenges and trying new things so I jumped at the opportunity
to learn something new and at the same time help others.
I should point out that over the last 30 plus years I have
been recruited by companies to experiencing poor moral, poor
customer service and poor profits.
Through my skills to restructure and motivate I have been
successful in improving moral, customer service and that always
leads to improved profits. In
fact my management style was one of the examples used in a book
published by Summerhill; 'The Manager’s Guide to Service
Excellence' by Anne Petite."
"After 3 years in the Kitchener
operation I was transferred to the nations capital, Ottawa, Canada,
to re-structure the operations in 2 adjacent Retirement Homes."
"But I missed the smell of diesel fuel!
So when I was recruited by a Kitchener motor coach tour and travel
company in early 2000 I jumped back into an industry I had known
most of my life – transportation.
Unfortunately the circumstances of 9/11 caused a lot of cut
backs and I became a casualty. Work was not readily available in the area and I wasn’t
prepared to move again."
Stan:
"Now THAT, my friend, is an impressive resume! With your
experience and obvious ability it sounds as though you would have
been a success in just about any endeavor. How did you come to
'hook up' with the Big Dogs team?"
Ray:
"I took time off through the winter and
started looking for work (not too aggressively - LOL!). I soon
learned that work in the area was, in short, non-existent.
I had spent some time on the Internet looking at various
on-line job sites. At
the same time I received a lot of e-mail about home-based on-line
business opportunities. Initially I ignored them but then I looked at a few. That
they were MLM didn’t excite me too much in fact I was down right
skeptical. But, because
I had the time, I looked at a lot of the opportunities offered, did
some research and finally I signed up with a major on-line MLM
program."
"I made myself a
commitment to stick with it for six months."
"From the outset it seemed that I was
forever pouring money out for web sites, product, auto-responders,
leads and sign-ups, advertising and hours of long-distance 'training
calls.'"
"I spent several thousand dollars over
the period and only received a few hundred in return.
Not a sound business practice!
Over a four month period I was introduced to other on-line
business opportunities by the 'Big Hitters' in my upline and in an
attempt to recover my losses I signed up for them as well."
"More lost money! More
frustration! More disasters!"
I was approaching the end of month number
five, quite sure that I was going to call it 'quits,' when I
received an e-mail about the “Secrets of the Big Dogs”.
I read it quickly, and because there was something about the
tone of the message that sounded sincere I put it in a follow file
to review later."
"A few days later the reminder popped
up on my screen so I took the time to read it again.
It was from Chris Gibson, and he sounded like he had been
where I was. I couldn’t order it fast enough.
In fact I was so excited I ordered it twice! (Chris
brought that to my attention almost immediately.) That was
the first dealing I had with Chris Gibson and I would be remiss if I
didn’t say how much of a support he’s been since I joined the
Alpha Dogs. He’s a great guy! Thanks Chris!"
Stan:
"So...If I understand you correctly, you were at the end of
your fifth month in your Internet marketing attempts, and you were
just 30 days from throwing in the towel. Other than Chris'
(now legendary) support, what about Big Dogs changed your
mind?"
Ray:
"Stan, from the outset I have been more than impressed with the
Big Dogs program. Oh by
the way I am in month number 7 thanks to Big Dogs."
"I signed up for all the CHIP programs.
I believe it is the only way to go. Initially I felt snowed
under by the information. When
I received the e-book I printed it in its entirety and then sat
quietly and read it cover to cover.
Because of my experience with other books about on-line
businesses I gave myself a few days to digest the information.
Then I read it again…not once but twice. It’s so marked
up with notes and hi-lite that it looks like a school book.
I registered with the Big Dogs at the end of September."
"Then the fun stuff started!"
"I’ve been using computers for a number of
years, but only the basics Word, Excel, sent e-mail and a little
Internet surfing. The
Big Dogs has brought me to a new level of knowledge and experience
about my computer and the Internet. When I received the 'Sign up
Module' I was overwhelmed but thanks to the step-by-step guide I was
able to sign up for most programs within 24 hours.
I wish I could say that there were no problems but thanks to
Chris and his support I was able to resolve them.
When I reflected on the cause I realize I had spent too many
continuous hours in front of the screen and I made foolish mistakes.
(I think my eyes turned square. J)
I would strongly recommend to anyone to 'take.....your.....time.'"
"During my career I have read many
operation’s manuals. I
have to say that Secrets of the Big Dogs is right up there among the
best. The detailed
step-by-step guide to registering for each of the CHIP programs is
truly remarkable. One
of my biggest beefs about most manuals is that the author is trying
to impress the reader with his knowledge.
But here, Stan, you have truly put the reader’s needs
first. Because of Big
Dogs I plan on being around the Internet world for a long
time."
Stan:
"Thanks for the compliment, Ray. I really HAVE tried to
make all the Big Dogs material easy for EVERYONE to use, mainly
because I, PERSONALLY, was the greenest greenhorn to ever hit the
Internet! I KNOW what it's like to be an 'Internet dummy.'
And I definitely agree with you that most of the stuff out there is
so darned complicated that unless you ALREADY have a lot of Internet
experience, it's like it's written in Greek!"
"Now
tell us about your ads, Ray. What's you master game plan for
those?"
Ray:
"Stan, as I mentioned earlier I am an operations guy so
marketing any product or service is a push.
Big Dogs has made it easy.
If I can do it anyone can. I had set a goal of selling 10
books in my first month, I
exceeded that and sold 13 (my lucky number)
In my second month I nailed 20."
"Initially I made a lot of mistakes. I
screwed up the location of the headings with the ads and it wasn’t
pretty. I wasn’t
using AdMinder as it was intended. NOW I do and wouldn’t be
without it. I
tried writing some of my own 'marketing type' ads from scratch
without any sales. Then I got one sale and I was excited.
When nothing happened for a few days, I reverted to changing
the ads and headings daily. Finally,
and this is important to everyone who reads this, I contacted my
sponsor, Chris, and after the conversation I was so charged that I
changed my ads to tell my story.
That’s when things started to happen.
I had 3 sales in 24 hours!"
"The CHIP programs work and work well.
PERIOD!"
"My ad simply tells the story about my
experiences and I let the Big Dogs site do the rest....."
Subject Line:
"Why the Big Boys Are Winning and the
Little Guys Ain't!"
Sales
Message:
"The
Big Boys are winning and the Little Guys ain't"
"Why!?"
"Because THEY have the information that
WE need!"
"I am an honest and hardworking
Professional with over 23 years of senior management experience in
passenger travel/tours. But
9/11 changed all that. Unable
to find work, I turned to the Internet for a home-based business.
I struggled for months to be successful on-line. I posted to
FFA’s, ran classified ads, listened to the GURU's, bought leads
& sign-ups from my upline and made a whopping ZERO dollars for
my efforts!"
"Maybe I was just like you? I had bills
to pay, mortgage and car payments to meet and day to day expenses.
After several gut-wrenching (and wallet-wrenching) months -
I received an email similar to this about some information that
changed everything. It
wasn't hype or junk, it really works."
"There ARE people out here who can help
YOU be successful marketing YOUR product/service on the
internet....."
(ClickBank
hoplink)
"Let me ask you something - Are YOU
getting sales from all your visitors?"
"The same information the Big Hitters
have can be yours if you take the time to look at this information
today. You will
immediately increase your sales. You can make YOUR on-line
business work for you! You can have the HIGHEST response
from GLOBAL customers using this information."
"100,000 hits x O Sales still = $0.00 -
BUT it does not have to be this way.
You'll be so excited that you WILL want to share it with
your downline. Just visit....."
(ClickBank
hoplink)
"Get a Preview - read the story - you
will not regret it - I'm just a regular guy who rejoices in other
people's successes because I know there is plenty for
everyone."
"Feel free to contact me at the email or phone number below for
more information OR read this information today!
Go NOW to....."
(ClickBank
hoplink)
"Dreams do come true...Are yours?"
Sincerely,
Ray Hould
Telephone number
E-mail address
"If a person is serious about being
successful in an on-line business, they must have the Secrets of the
Big Dogs and follow the CHIP programs."
Stan:
"Obviously you've been successful with the C.H.I.P. programs,
but do you have any other methods of promotion that you use?"
Ray:
"Mostly I rely on the CHIP programs. They work!"
"In addition I add I took a lesson from
MSN Hotmail and I put a VERY simple tag after my signature on every
e-mail I send out....."
