"He
Doesn't Say Much
But Then...
He Doesn't HAVE To!"
Spotlight
on...
Russ Lee
Russ is the strong, silent
type.
He prefers to live by the
old saying, "Actions speak louder than words."
And that's fine by me, because Russ's ACTIONS put him at the front of
the pack!
Interestingly, Mr Lee
began his career with Big Dogs way, WAY back in November of
2002. Now, during the two years he marketed the Big Dogs
program, he was a CONSISTENT producer but never a BIG producer, averaging around 8 ebook sales a month.
However, his duties with
his offline business required him to take a "leave of
absence" from Internet marketing - a long leave of
absence. In fact, Russ did not return to the trenches until
January of this year.
But WHAT a return!!!
Revived, refreshed, and
revitalized, Russ nearly TRIPLED his average monthly sales! And
in August - a period that is usually notorious for slow sales in ANY
industry - Russ scored his all time best month with 44 sales!
Yes, Russ - "speak-softly-and-carry-a-big-stick"
- Lee has a LOT to teach us!...
Stan:
"Russ, I know you really ARE the modest type. It took me
quite a while to convince you to grant us this interview. So
let's begin by telling us about yourself."
Russ:
"Well, Stan, I'm a 48 year old laid off aerospace worker.
I'm currently single, and in the offline world I own a vending
business."
Stan:
"How long have you been marketing on the Internet, and what had
been your experience before joining Big Dogs?"
Russ:
"I think all the rest of the Big Dogs will find this
interesting: Big Dogs is the FIRST program I ever
promoted online, and it is the ONLY program I've ever promoted.
I simply don't believe in jumping from program to program. I
investigated the Big Dogs program thoroughly before joining,
and I was solidly convinced of the logic behind the concept."
"Big Dogs is a
value-packed system and ebook. It is EASY to promote something
that costs a mere $19.95 versus most other info-type products that
cost a lot more. The bottom line is that I feel that most people
will throw out a twenty dollar bill just to find out what is in the
ebook."
"Then - after they
purchase the ebook - the magic REALLY starts to happen. It's the
ebook that takes all the work out of selling the MAIN product, the
C.H.I.P. Naturally, I "nudge 'em along" just a
little - nothing hard-sell, or anything like that - I just make it
abundantly clear to my people the logic of upgrading to Alpha Dog, and
that I will be there to help them!"
Stan:
"Nudge 'em along a little" is putting it mildly, Russ.
In looking at your upgrade stats recently I see that your conversion
ratio - the number of ebook purchasers that upgrade to Alpha Dog - is
nearly 40%! That's amazing... and more than DOUBLE the
average!"
"What about your ads,
though. What is your philosophy on copy writing?"
Russ:
"This is one point where you and I differ a little, Stan.
The ads in the AdVault are great - don't get me wrong - and I'm sure
they work well. BUT!... I always keep my ads short and to the
point. I feel that the sales website was perfectly designed to
lead a prospect to make the purchase, so I gear my ads to do nothing
more than get' em to the website! Below is an example..."
Subject Line:
You and Your Glamorous
Website
Sales Message:
Your website is
glamorous and you have a great product - but you're STILL not
getting sales!
The truth is that is
doesn't matter HOW good your product is, or HOW great your program
is...
(Target URL)
...and the truth is something
that is in VERY short supply on the Internet.
Stan:
(chuckle) "Like I said, gang, Russ IS a man of few words.
Don't you agree? His ad style is TOTALLY off the wall."
"Anyway, Russ, in
addition to the programs in the C.H.I.P., what other methods of
promotion have you found to be effective?"
Russ:
"It's simple. I use EVERYTHING. And I DO mean everything.
I use every traffic generating tool I can get my hands on - both the
paid AND the free versions."
"I've found that (as
you state in the ebook) 99% of traffic generation tools are
worthless. But I've prepared myself for that; my goal is
to try out 100 things ASSUMING that just one will work. That can
be time consuming and often very frustrating, but like I said I've
mentally prepared myself for that. After all, all you need is one
winner, once each month."
"I use this message
board blaster for better rankings in the search engines...
http://www.tunza-products.com/a/clickthru.cgi/sirius
"And I also use this free
URL 300 site submission script, again for better search engine
rankings..."
http://www.cspltd.ndirect.co.uk/submission/
"I've found that a
lot of these programs work well only for a short period of time before
they become saturated or go belly-up. The C.H.I.P. programs,
of course, can be counted on as a rock solid foundation for traffic
generation; we know they're going to be here for the foreseeable
future. However, these other programs, even though
they might have a brief lifespan, sometimes generate what I call
"out-of-circle" traffic - prospects who perhaps don't post
to FFA networks or classified ad sites."
Stan:
"Well said, Russ. With the C.H.I.P. programs on auto-pilot,
we all have plenty of time to investigate those
"out-of-circle" traffic generators that can result in
prospects we wouldn't ordinarily get."
"I also want to
congratulate you on your incredible abilities as a sponsor. Oh,
it's great to sell a buncha ebooks. But the REAL test of a
marketer is how he follows up. And you seem to be doing THAT job
in spades! The percent of your ebook purchasers who upgrade to
Alpha Dog - something like 40% - is TOTALLY off the charts! Well
done.
"Any final words, my
friend?"
Russ:
"I think it's worth pointing out, Stan, that I am doing better
TODAY with the Big Dogs program than I did back in 2002, when the
program was 'fresh and new.' That tells ME that the Big
Dogs concept really DOES stand the test of time."
"People are ALWAYS going
to need the services of a reputable program that WORKS!"
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