"The
Canuck Stuck in the Sand!"
Spotlight
on...
Jeff Meisner
THIS is an interview that
is LONG overdue!
I first encountered the ol'
"Meisner-meister" way back in the year 2000, long before the Big
Dogs program was even a vague idea. At the time I was promoting just one
program (FFANET) and in ten months I managed to build the second largest
downline in the largest FFA network on the Internet. I did it using the tools that eventually evolved into the
C.H.I.P., and with the help of some very, VERY good people.
I was just getting over my
personal "year of horror," and was really just beginning to learn
the ropes of Internet marketing. During my "FFANET days," I
was fortunate enough to sponsor a number of REAL Internet gurus into my
FFANET downline. These were folks who were far more knowledgeable and
experienced than I was - folks who actually KNEW what they were doing on the
Internet - folks who were instrumental in my early marketing efforts
of the 'net.
And the "pick of this
litter" was Jeff Meisner - a great guy, a great inspiration, and a
great marketer!
I can't even BEGIN to tell
you how much this man taught me about that minefield known as Internet
marketing.
Let's see what he can teach
YOU.....
Jeff: "OK, so lets get right down to
business! No fooling around, no
holds barred, and take no prisoners!!!"
Stan:
"Whoa! I see you've never lost that 'stack 'em & rack 'em,'
'kill 'em & grill 'em' attitude, Jeff. Enthusiasm was always one
of your hallmark traits. But before we let the rest of the Dogs in on
some of your marketing techniques, tell us about yourself."
Jeff: "Lets see, I
will be celebrating my 29th birthday for the 11th time in May,
so that makes me, er, uh, 38 years old. I'm married with 2 boys -
Robert is 6 and James is 8. I've been over here here in the great Dust Bowl
- or, as I like to call
it, the world's largest litter box - for almost 10 years.
(Just
for the people who may not know me, I am
referring to Saudi Arabia.) I am an IT professional and work as a IT
Technology Advisor for Saudi Aramco - the Arab-American Oil Company. (Hey Judd, there be
oil in them
there hills!)"
Stan:
"So, besides your obvious lack of a future as a stand-up comic, Jeff,
how long have you been marketing on the Internet?"
Jeff: "Internet Marketing
background? Not much, I guess you would say. I sorta stumbled on it one day while trying to figure out how to
generate some traffic to a couple of websites I owned. Of course what
I stumbled upon was a little thing called FFANet and a very, very helpful and
understanding sponsor. (Geesh I wonder who that was, eh???)
Needless to that was almost three years ago."
"So when you came out with the Secrets of the Big Dogs, I
pondered it for about 30 seconds...and never looked back...that was back in
March of 2001, the early days....The Book put all those scattered
advertising efforts trying to promote different programs into one, making it
possible to concentrate on one program, and generate income in 14
others."
Stan:
"Thanks for your compliment regarding FFANET, Jeff. Those
certainly WERE the 'good old days,' weren't they!? But, modesty aside,
well before we got together with FFANET, you HAD been doing a lot of
successful stuff with Internet marketing. I remember quite well that
you brought a LOT to FFANET, and then, as one of our very first Alpha
Dogs, you brought your expertise to the then newly-born Big Dogs
program."
Jeff: "I just the love the
Big Dogs program, and here is a great example:
The past two weeks could only be classified as a disaster at
work. We are in the middle of replacing the Core Switching Technology,
and of course good ol' Murphy's Law decided to hit us with a knockout punch.
I spent the last two weeks doing 20 hours shifts and sleeping in the office.
( My wife and kids only saw me when I came home to shower and change my
clothes)"
"But during this period, the CHIP programs where at work for
me, advertising away...and making sales."
Stan:
"What about other types of advertising, Jeff. Do you use anything
else, in addition to the C.H.I.P.?"
Jeff: "Well, the
C.H.I.P. is the core of my promotional efforts, of course, but I have found that
you can never have enough advertising. If you are not getting the
message out there, no one is going to see it. I use Ezine Advertising
- this is always effective. I also use safelists - LOTS of safelists..
Safelists can be time consuming. There are submitters out there but most of
them you need to launch and run from your own computer, and then of course
there is the 100 tons of mail you get from them. Got the solution for
that one finally (automated posting) but never have to touch the computer...so
I can keep the Internet Marketing Time down to less than 30 minutes a
day. The only thing I need to do is read my mail... especially those ones from
ClickBank!!!
Stan:
"What about your ads, Jeff? Anything special you're using?"
Jeff: "I have never been a great
ad copy writer. I admit to it. I
copy ads from other people. A great source of ad ideas for me has been through
the interviews that are in the Big Dogs Bulletin. A couple of
Bulletins ago,
you had an article about 'Program-Targeted' ads. I have found great
success with this type of advertising.. As a matter of fact, last year
I targeted the 4.5 million members of 'Six Figure Income'...
Subject Line:
###
ATTENTION - All SFI Members and Affiliates! ###
Sales
Message:
###
ATTENTION - All SFI Members and Affiliates! ###
"Is Your POWERLINE exploding?"
How often do you see emails containing...
C O N G R A T U L A T I O N S !
You just referred a new SFI AFFILIATE:
If you're not seeing this EVERY DAY, then you are missing out!! The only way to make REAL money with SFI is to build your OWN
powerline! You can have hundreds or thousands of members in Parent
Powerlines but unless they are directly referred by you, you make SQUAT!!!
So how are you going to see this message!? Yeah, that's
right! You are going to have to promote, and PROMOTE, and P-R-O-M-O-T-E!
You are going to have to "get the word out" as
MUCH as possible and as QUICKLY as possible!
SFI is EXPLODING!...
(over 4.7 Million Affiliates and growing)
BUT IS THAT EXPLOSION OCCURRING IN YOUR POWERLINE!?
WOULD 100,000 THOUSAND LEADS A DAY HELP YOU!?
You've got a problem, my friend! You've got the greatest
program to hit the internet...but you have to let people KNOW about it!
For
the solution to your problem,
(ClickBank
hoplink)
Jeff Meisner
(Email Address)
(Phone Number)
Stan:
"Great example of reverse advertising, Jeff. For those Big Dogs
out there that aren't familiar with the term, here's what it's about:
You pick a program - it does NOT necessarily have to be an old,
well-established program like Six Figure Income. In fact one of the
newer, currently "hot," "pre-launch" type programs will work just as well, or better. Once you choose a program,
you TARGET
that program's affiliates with your advertising for Big Dogs."
"Now,
you'll notice, folks, that Jeff did not put down SFI.
Rather, he was actually complimentary toward it. All his sales message
is saying is that although SFI is a great program, you STILL need leads in
order to promote it - and THAT is where Big Dogs comes into the
picture."
Jeff:
"Correct, Stan! When you use this form of promotion you want to
take great pains to be complimentary toward the program you are targeting.
YOU NEVER want to imply nasty things about it - that will just upset the
affiliates of that program, and will NOT sell any ebooks!"
Stan:
"Jeff, I know you have to run back to work. Keep that oil
flowing, buddy!!! But I would like to take this opportunity to thank
you for your time in this interview, and to express my appreciation for the
last three years of your friendship!"
Click
Here to Return to Contents