Burned & churned,
raked & staked on the treacherous shoals of Internet marketing,
m'man Steve was ready to throw in the towel. Like most of us,
his initial attempts at making a living on the web met with well,
let's just say less than stellar success.
"Shaken not
stirred," however, Steve decided to give it just one more
shot. That "shot" just happened to be the Big Dogs,
and Steve has shown that the proper tool in the hands of a skilled
workman can lead from the valley of defeat to the peak of success!
Steve brings his own
unique style of promotion to the Big Dogs team. His ad writing
abilities border on the genius, and if you STUDY his techniques you
WILL learn the secrets of "grab-em" style copy writing!
So
without further ado, here are genuine words of wisdom from a true...
"ALPHA"
MANIAC!
STAN:
"Steve I want to thank you for taking the time to talk with us today.
You've really taken a hold of this program by the throat and have run
wild with it. Why don't you tell us a little about yourself?"
STEVE:
"Well, Stan, there's really not much to tell. I'm just your typical
average guy that you wouldn't look twice at on the street. My photos
should be living proof of that. I'm 45 years old. I have a wonderful
wife Donna and daughter Christine. I'm a professional web designer by
trade with my own company but let me tell you... finding customers who
don't want web design for free or darn near close to it is close to
impossible. That's what made me realize I had to find another way to
make money. So I turned to trying to make money on the Internet pretty
much like everyone else does. Find a program, and promote the heck out
of it. My first program was a paid typing company."
STAN:
"And how did that go? Any success?"
STEVE:
"(Laughs) Success? You gotta be kidding. I spent 14 hour days posting
ads all over the Internet and after 4 months of doing this I made all
of $28. I was ready to throw my computer through a window."
STAN:
"So what did you do?"
STEVE:
"You mean AFTER replacing my computer and the living room
window!? I didn't give
up. I tried other companies, many other companies. All with the same
lousy results. I was starting to think I was a certified idiot. Then I
got one of the luckiest breaks in my life. I got an email from a
retired school teacher who has turned out to be one of my best friends
online. Her email directed me to the Big Dogs site!
Well, I read what was
there and decided since it sounded like it might work I would give it
a shot. So I got your ebook."
"But this is where I showed how stupid I
REALLY was."
STAN:
"How's that?"
STEVE:
"I sat on it for two whole months!"
"I guess I was afraid that if THIS
didn't work I would have NOTHING left to grab onto for dear life
before the Internet ocean tide pulled me under for the last time. So
for two more months I went back to my same old ways of posting ads."
"FINALLY I decided I would give your program the chance it deserves. So
in the beginning of June I signed up with just a few of the CHIP programs
and to make a long story short, I haven't looked back since. I made 25
sales each in June and July and as of this Interview I am 1 sale short
of 10 for the month of August and the month isn't even a week old yet.
I may be in for my best month yet!"
STAN:
"I take it then that you would say you've had some success with the Big
Dogs program."
STEVE:
"Some? That's like saying Bill Gates has some money in the bank. Stan,
Big Dogs is flat-out the most incredible system of advertising I have ever
seen! I mean, I couldn't sell a glass of water to a man in the desert.
Please, if it weren't for this program I'd still be posting ads to
classified and FFA sites 14 hours a day!"
STAN:
"So then it would be safe to say that you like the Big Dogs
program?"
STEVE:
"Like it? I'll swear by it on a stack of Gideon Bibles. Just lead me to
the nearest motel room."
STAN:
"I see you like to use a sense of humor when communicating your
thoughts."
STEVE:
"Yes, life is too serious as it is. We sometimes need to lighten up a
little."
STAN:
"So then I take it you use humor in your ads?"
STEVE:
"I do use some humor when I describe my failures in online marketing.
But when it comes to the nitty gritty about telling people that
posting ads is going to get them nothing but an email box full of
junk, frustration and no sales, I get VERY serious. I think the change
of tone in my ads is very effective. People can see when I'm getting
very serious with them. Also, I have no problem telling people that if
they continue doing the things they're doing to promote online they'd
be better off getting a job at a Jiffy Lube. I have NO problem being
brutally blunt and honest with these people. Too many people on the
Internet sugar coat things and make it sound like success is a piece
of cake. I make these people aware that even using this system there
is NO free lunch and they will need to work. No get rich quick schemes
here!
STAN:
"Would you care to share a couple of your ads with us?"
STEVE:
"Well, I have two styles. One is the more conventional where I don't
hit people over the head with a crowbar and the other is where I
literally beat their brains in with the truth. Both are very effective
for me. As long as you're honest, sincere, can back up what you say,
and provide these people with a way to reach you, your ad will work. I
provide in all my ads now not only my name and email but my postal
address and phone number. These people can come and visit me if they
like, sit on my couch and have dinner with me. My wife is a GREAT
cook."
STAN:
"Well, let's take a look at a couple of these GREAT ads..."
AD
# 1 - MY RUBIX CUBE AD.
This one got me my first three sales.
Subject
Line:
"My
personal reply to your ad... Thanks for reading"
Sales Message:
"Hi:"
"I am writing to you today in hopes that you are a real and honest
person who is just trying to make a decent living on the Internet.
These days it is very difficult to find the honest opportunities
with all the hype that is thrust upon us day after day. I know the
feeling. Let me tell you a little about my own experiences..."
"I started on line marketing not too long ago. I honestly had no idea
what I was doing and had to rely on what little bits of information
I could get from whatever sources I could get them from."
"Tell me if
any of this sounds familiar..."
"I started with placing free classified ads. Then I made my way to
posting ads on FFA sites only to find that my email box was overrun
with junk and no sales. I then started posting on message
boards. Mind you, none of these so far brought any results.
Then I graduated to safelists, joining one after another, sending my
ad out to everyone I could think of. Again, all I got was an
email box full of junk. I did this for months."
"I got
nowhere."
"I kept hearing about how people were making money on the Internet.
Honestly, I was getting a little skeptical about the whole thing.
See, I was a very hard and honest worker and put many hours into
what I was doing, yet getting no results."
"I kept asking myself,
'How can anyone work any harder?'"
"Before I go on, is any of this sounding familiar? Have you been
doing the same things getting the same results? Well, if you have
don't worry, because I have some good news for you that I am sure
you will want to hear, so bear with me."
"The answer to my question finally came when I got an email from
someone like me who was also putting in an honest, hard days work
and getting nowhere until he found what I am going to pass along to
you. It's like the kid trying to solve the Rubix Cube...he
asks his friends who give him all these tips on how to solve it, but
nothing he tries works. He's spent countless hours trying to
solve this puzzle. Finally he gives in and buys the book. It only
cost $2.00. Think all his time he spent was worth more than $2.00?
Now he can solve the puzzle for his friends in less than 2 minutes."
"The answer is not to work
HARDER. The answer is to work SMARTER!"
"The point is, I finally smartened up and grabbed hold of the answer
that was right in front of me."
<adminder tracking URL for clickbank hoplink>
"There is no hype about this. It is the one sure way to be successful
in Internet marketing. There are rules. And unless you follow
the rules you are going to get the same results that you've been
getting up 'til now. Already I am seeing a difference in the
results of my online marketing. And with my new tools I can see
EXACTLY where those results are coming from so that my time and
effort are used to my best advantage."
"If you're really serious about wanting to make a difference in your
life and in your online marketing work, you owe it to yourself to
check this site."
"READ the information that's there. I mean REALLY
read it. It will totally open your eyes about how to get results.
The way I figure it, it will only take a few minutes of your time
and may end up changing your whole life. If after visiting the
site you have any questions, please feel free to either email or
call me. That's right, I've included my real phone number so that
you can see I am a person like you who just wants to help."
"Give me a
ring and we can trade horror stories of our trying to sell on line."
<adminder tracking URL for clickbank hoplink>
"Whatever you decide I sincerely wish you the best of luck and I am
here to help you every step of the way if you need me. Until then,
take care."
Sincerely,
Steven Wagenheim
(street address)
(phone)
(email address)
AD
# 2 - MY "WHY NOBODY SEES YOUR AD" AD.
Got me more sales than I
can count!
Subject
Line:
"About
YOUR ad and why NO ONE sees it"
Sales
Message:
"Hi:"
"Isn't that how you sometimes feel when you send your ads and emails
out to all these safelists, classifieds and FFA sites? I know the
feeling because I was there myself not too long ago."
"When I first started advertising online I honestly had no idea what
I was doing. So I had to rely on other people for ideas. They all
pretty much told me the same thing, to post my ads to classified
sites, FFA sites and join every safelist I could find. But first
they said I had to find a business to promote."
"Well, that seemed simple enough. I mean heck, there were plenty of
them to choose from."
"So I started with this paid typing company. You know, the ones where
you get paid for each response to your ad that you typed. Anyway, I
did what they said to do. I posted ads for their products and typist
positions on classified sites, FFA sites, message boards, and joined
every safelist I could think of."
"To make a long story short I made all of $28 in 4
months!"
"Well, that certainly wasn't going to make me rich, but it gets
even better! Then I tried some of those real scams. You
know, the $1 email, Instant PayDay, Paid to read emails, you name it
I did it."
"On all of them I made a big fat ZERO."
"Is ANY of this sounding familiar?"
"I said to myself, there has to be some legitimate way to make REAL
money on the Internet."
"Then I got lucky. In cleaning out my email box of junk that I got
from all my FFA postings I stumbled onto an email that I was just
about to delete but I didn't."
"What I found inside changed my whole life."
<Adminder tracking URL for clickbank hop link>
"I read the email and went to the site that it told me to go to. I
figured I had nothing to lose but a few minutes of my time. What I
found there was truly eye opening. All the things that I suspected
didn't work for promoting your business were true."
"I was doing
EVERYTHING wrong!"
"Well, I had to get the rest of the story. So I got the information
that I needed and read it. I mean I REALLY read it. Then I got my
act together and started to put the system together."
"Here's where I make a very long story very short..."
"In my first week I made over $100 in sales. That is more than I had
made in the 4 months prior!"
I was totally amazed. I couldn't believe the success I was having.
But it didn't end there. The sales kept coming in and keep coming in
to this day. My best personal day was 4 sales and I have had very
few days of no sales. Usually I get at least one."
"I have to thank the guy who thought of this system and put this site
together."
<Adminder tracking URL for clickbank hop link>
"Are you tired of NOBODY reading your ads? Are you tired of NOBODY
opening up your safelist emails?"
"Would you like to FINALLY learn HOW to properly advertise on the
Internet?"
"See, here is the hard part. I can't twist your arm. You could be
having the worst success selling of anyone on the planet and yet
still be so stubborn that you won't even check this site out. And
then EVEN if you do, once you get there if you've seen it before
you'll say to yourself, "Oh not this JUNK!" and just close
your browser."
"Well, let me put it to you as plainly and as bluntly as I can..."
"This JUNK works and it is the ONLY way you are EVER going to make
money selling on the Internet."
"So if you're too stubborn or skeptical to learn the proper way to
advertise then you might as well just stop what you're doing and
stick to your nice safe 9 to 5 nightmare that I got out of as soon
as I could. See, this is my regular job now. I can make it my
regular job because this system works."
"Want proof?"
"Send me an email to...
swagen2167@aol.com
...and put "Send Me Your Proof" in the subject."
"I will send you a copy of my Clickbank statement from my first week
of doing this. Then you can see with your own eyes."
"In the meantime, if you're smart you'll at least check out this
site."
<Adminder tracking URL for clickbank hop link>
"It will open up a new world to you. You'll finally learn to stop
posting to FFA sites and free classifieds and do things the RIGHT
way."
"Like I said. I can't twist your arm. But if you're fed up with your
results or lack thereof then you'll go NOW and put an end to your
Internet hell that you're living in."
<Adminder tracking URL for clickbank hop link>
"The ball is now in your court!"
"What you do with it is up to you. If
you want, call me. Yes, my number is in my signature. I am a real
person with a real success story. Let me share mine with you so you
can write your OWN success story."
Sincerely,
Steven Wagenheim
(street address)
(email)
(phone)
STAN:
"Hard to believe those two ads were written by the same person. The
contrast is almost staggering. You really do beat them over the head
with the second one, yet both are very personal, sincere and without a
drop of hype or false promises. Now THAT'S the way to write an
ad!"
STEVE:
"Thanks Stan. I always try to be honest with these people. See, I
couldn't promote Big Dogs if I didn't believe in the system. I'm just
so glad I finally did join ALL the CHIP programs. What a difference
that has made."
STAN:
"Besides the CHIP programs are there any other forms of advertising
that you use?"
STEVE:
"Yes, I make a safelist mailing schedule and stick to it
RELIGIOUSLY. I
get a pretty good response from safelists. You just have to know how
to use them. One of the mistakes people make is they mail each list
everyday. That is a big mistake because after a while these people
tune you out. One or two mailings a week to each safelist is more than
enough. Other than that my advertising is pretty much just using the
CHIP programs. One thing I would like to do someday when I've made
enough money is rent a hall or hotel and have a seminar where I show
people why posting ads on the Internet no longer works and then at the
end of the seminar give everyone my clickbank hop link and tell them
if they want to learn how to make money on the Internet that this is
the web site they have to go to."
STAN:
"Sounds like you are just full of ideas."
STEVE:
"I'm always thinking of new ways to promote Big Dogs and looking to the
future. Because the Internet is such an ever changing place you can't
assume that what works today is going to work a year from now."
STAN:
"Very well put. Are there any other comments you'd like to make or have
any tips for your fellow Big Dogs?"
STEVE:
"Only this Stan. I wish I could have everyone who has purchased the Big
Dogs book, regardless of their sponsor, over to my house for dinner so
they can see me work this program and see that it really does work.
Hopefully those who have been just sitting on it will become inspired
enough to start the program."
"For the people who have started and maybe
are starting a little slow I would tell them to stick with it and
concentrate on their ad writing, which is the key to making this whole
thing work."
"Get in touch with your sponsor and tell him or her that
you need help. And for those who ARE having success, don't rest on
your laurels. This is a daily routine that doesn't stop just because 
you've
made a few sales. Remember, you're only as good as your last ad. Keep
them fresh and honest and you'll continue to have success."
"And
finally, one last thing. This is a marathon, not a sprint. This will
not happen over night. It will take several years to be making what I
would call a comfortable income. But trust me, those several years
from now when you look back at your humble beginnings you will be glad
as heck that you stuck with this program. And Stan, I want to thank
you personally for pulling me out of the Internet black hole that I
was stuck in."
STAN:
"My pleasure Steve. With an attitude like that, I'm sure we'll be
hearing a lot from you for many years to come."
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