"This
'Legal Eagle'
REALLY Soars!"
Spotlight
on...
Karen Weiner
This relatively new Alpha
Dog-ette started off her first full month with a fairly respectable eight
ebook sales, and followed that up by TRIPLING her production with twenty
four sales her second month!
Karen is an attorney by
trade and has brought her obviously incisive and analytical mind to the task
of running a successful Internet marketing business. I have no doubt
that you will learn a lot from her interview, so let's see what this
counselor can counsel US about being an outstanding Big Dog!...
Stan: "Thanks for sharing your thoughts with us,
Karen. Can you give us a little background information about
yourself?"
Karen:
"I am 37 years old,
Stan, and I live in Hertfordshire in England with my
husband
Stuart
and our gorgeous little boy Jamie aged 5."
"I have no business background whatsoever.
I
DO
have another job which is
pretty much full time.
I am a Divorce Lawyer,
which is about as far removed from
Internet marketing as you can get. I have been qualified as a lawyer for
twelve years and always been involved in litigation.
The last five years, however, I have been specializing in Family Law.
Because of my hectic schedule,
at the
present
time I can only
work
the Big Dogs program on a
VERY part time basis."
Stan:
"Your performance thus far indicates that you have a lot of Internet
experience. What were your results BEFORE becoming affiliated with the
Big Dogs?"
Karen:
"Now this may surprise you,
but I had
only been involved in Internet
marketing since
for
roughly five months prior to joining Big Dogs. I was a complete and
utter 'newbie' at the time. Totally naïve - my only experience of the
internet was research for my other job, booking
vacations and chatting to my
friends in the US. That is as far as it went."
"I had no idea what a
'URL'
was or even a safelist. I was THE target for all
the scammers!
I had for some time been looking around for something I could do from home
so I could spend more time with Jamie. The computer seemed the obvious thing.
I saw an ad in one of the English newspapers - there are a lot of them. They
say for example, 'If
YOU own a computer YOU can earn money from the comfort of your
own home!'"
"So I checked a few websites out. I found one run by two English guys that
looked fairly legitimate and joined up. The fee was about $250.
I had absolutely NO idea how to promote the site and spent a huge amount of
money on
guaranteed traffic, ppcs, leads programs,
etc. I got
a
mere two sales!
Then I joined some more programs in the hope of getting my money back.
What a disaster!"
Stan:
"So what led you to Big Dogs, Karen?"
Karen:
"Well, my previous marketing endeavors up to that point had amounted to
nothing more than
building up a huge amount of debt. I was about to give up when I
saw the Big Dogs Ad. Something about it intrigued me, and as it was only $19.95 I thought I'd look
at it and if I didn't like it, get my money back."
"I started to read it as soon as I got it and sat up late into the night -
what I liked so much which I had not seen with anything else was it was so
easy to understand and it made complete sense
- no complicated jargon and no
hype. I couldn't stop thinking about it for the next few days and then decided to
go for it. I took my time signing up for the CHIPs programs - I think I did one a day
but it was great because for the first time I had detailed instructions on
what to do. I became an Alpha Dog on Christmas eve and really got serious about
marketing Big Dogs in the New Year."
"During the first couple of weeks I had seen a lot of ads from the same guy
in England, Rupesh Dhutta (he was featured in
a
previous Big Dogs Bulletin). I got in
touch with him and he gave me a lot of guidance and help and really
motivated me. Within the next few days I got my first sale and,
like they say, 'the rest is history.'"
Stan:
"So now that you've got your feet wet with the program, what are your
thoughts about Big Dogs?"
Karen:
"Like most people before Big Dogs I had gone from one program to another
and lost a lot of money.
Now I am totally addicted to Big Dogs - I've given up all the other programs
and am starting to slowly get my money back. To be honest Stan I really couldn't promote the book to others if I didn't
believe in it - that's why when I started I had trouble writing ads but very
soon when I saw for myself that it does work I had no problem.
Now its great when I get emails from my Alpha Dogs telling me about their
sales and how glad they are they found it!"
"For me there are several great things about the book. Firstly,
its simplicity
- for someone with no experience like me it was just great to have
effectively a manual."
"Secondly,
it became very clear to me very quickly that the only way to make
any money on the internet is by residual income - Big Dogs of course
provides this in abundance. When my first Alpha Dog started to sign up I was
just so excited!"
"I also love the fact that there are regular bulletins - I regularly look at
the old bulletins and would encourage others to do the same. I find there
are lots of tips and I find them to be quite motivational,
especially the
spotlight stories on other Alpha Dogs.
You feel a bit like part of a Big Family. Whenever things are a bit slow I
read an old bulletin and things quickly get back on course."
Stan:
"One of the things about these interviews that are really popular with
our membership is when we discuss ads and copy-writing. What about
you, Karen? Where do YOU get your ads, and what advice can you give
the rest of us about your brand of copy-writing?"
Karen:
"I now write all my own ads. I follow the types of ads that have been
successful for others
- i.e.
I tell my
own,
personal story. I struggle a bit with subject
lines but I'm sure even the best do. Its great when an ad gets a lot of hits
- and of course I track everything."
"I always 'cloak' my ads
-
i.e.
I don't mention Big Dogs in it. Now don't take
offence at that,
Stan,
but as you know there are a lot of misconceptions about
things on the Internet and people have pre-conceived ideas. I want to get as
many people as possible to the site so you can sell the book to them - if
they see Big Dogs in the subject line or the ad many just wont click my
link."
"Here is a sample of one of my ads..."
"Hi,
and thank you for reading this message!"
"I know you are busy and receive lots of emails full of junk so I appreciate
you not deleting me straight away."
"My name is Karen. I am not an autoresponder nor a bulk email message. Like
you I am just an ordinary person looking to earn a living on the net.
I certainly don't claim to be a guru.
But I have worked my b… off trying to build my online business, doing the
same things as
YOU are no doubt doing now or I wouldn't have found you."
"In the beginning I had no idea how to get started or where to run for help.
I wasted a ton of time and money and all I ended up with for my hard work
was a load of JUNK MAIL and DEBT!"
"Then one day I stumbled upon some information..."
"I'm not sure whether it was luck, fate or something else…but I can
honestly say that it has changed everything for me. I had seen this
information before and passed it up many times thinking it was just like all
the other stuff I had tried.
I didn't realize that the reason I had seen it so many times was because it
ACTUALLY WORKS!"
"I decided to give it a go since it seemed to make sense - well nothing else
had worked for me and I was about to jack it all in."
"Once I got started I realized the potential and really went for it.
The results have frankly been astounding! My business is a success and this
information such a godsend that to this day I still follow it and want to
share it with anyone who has lost money on the net as I did."
"That is why I work so hard trying to get others like you to just READ it!"
"I'd like to share this information with you so you too can benefit. Even if
you have seen it before you NEED to have another look.
It is the difference between success and failure!"
"You can find it at..."
(ClickBank
hoplink)
"Don't keep passing up the information that can make it work for you.
Put aside your fears and preconceptions about Internet Marketing AND READ
THIS..."
(ClickBank
hoplink)
"Just promise me something …Ok?"
"Do NOT just casually scan the information like you are probably in the habit
of doing. I know how it goes…we are all busy and
naturally we just quickly
scan most of the pages we visit.
That's fine most of the time, but THIS IS DIFFERENT,
so read it very carefully!"
(ClickBank
hoplink)
"GET this information TODAY!"
"It WILL provide the doorway you are looking for to success. Let me help you
to change things. I will support YOU whatever business you are promoting so
that we can both succeed."
"My home telephone number and email address are below so that you know I am
for real."
"Contact me any time - lets talk."
Wishing you every success
Karen Weiner
(email
address)
(phone
number)
Stan: "I
think that's one of the best ads I've seen in a while! And no, I
certainly didn't take offense at what you refer to as 'cloaking' your ad so
as to exclude any mention of Big Dogs. Actually, this is a currently
very popular advertising method in the offline world. You may have
noticed recently many TV commercials wherein, after the commercial is over,
you sorta have to scratch your head and focus on just what the
product WAS that they were advertising. This works very well with
brands that are SO popular (i.e. Coke, Burger King, Chevrolet - and, on the
Internet, Big Dogs) that, just as you said, they either become 'invisible'
to prospects or the prospect THINKS he already knows all about it. So,
again I say, 'well done!'"
Karen:
"Thanks, Stan. I
also
tend to rotate my ads so,
for example,
the same ad with the same subject line
doesn't go to all CHIPS leads and safelists on the same day. I think this
way it has more chance of being seen and doesn't go stale as quickly."
"I also invested in Chris Gibson's book - email ads of Gold which gave me a
lot of tips (thanks Chris)"
"I also followed your advice I read in an old bulletin and
scan my junk
emails before I delete them. This keeps me up to date with what is going on
and I also see what other successful Alpha Dogs are doing. It's a bit time
consuming but I think it is worth it."
Stan:
"What about advertising sources other than the C.H.I.P? Do you
use anything else to promote the program?"
Karen:
"I use all the CHIPs programs and ensure that I send out to them every
day. I also use safelists. I try where possible to use the group mailer as I
find the leads are more responsive."
"That is it. I will try ezine advertising at some stage when I have built up
a bit of a budget. So far I have been fairly successful just using these but
will experiment when I have a bit more time with some other types of
advertising."
"I became an Alpha Dog on 24th December
and gave myself
three
months
(until 24th March)
to see a result (I know you say 3-6 months but I'm a bit
impatient!)
By the end of February I
ALREADY
had 4 Alpha Dogs under me and am consistently
selling books each week!
Although I haven't sold a large
number on a daily basis,
my sales are consistent and you
have to remember I do this on a very part time basis. This I think speaks
for itself . If I can do it - believe me anyone can."
"Having said that I am very persistent - I treat it like I would any other
business and dedicate time to it every single day, sending out ads, writing
ads, joining safelists etc. It really makes me mad when I get emails from
people that they want to make big bucks by doing no work and not spending
any money - get real! No one would expect to set up a successful offline business without hard
work and at least some investment so why would it be any different on the
Internet."
"I also think it is very important to get to know my downline and give
them all the help and encouragement they need. I hope that they will do the
same and then we can all be successful."
"My goal,
Stan,
is not to be a millionaire. I have a successful career offline
which I really enjoy. But I also love doing this and get a real thrill out
of it - I want to make enough from it this year to pay off my credit cards
and buy a new car.
Hopefully I'm on my way."
"Thanks for providing such a great program and
one that does actually works!"
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