Scott Young could not have
picked a WORSE time to start his Big Dogs career!
As we know, summer (June,
July, & August) is a slow time for virtually ALL types of sales -
unless you're selling swimming pools! And of the twelve calendar
months August is undoubtedly the slowest, with December a close
second.
Scott upgraded to Alpha in
July...
...and had a mere handful
of sales for the month.
But his perseverance
and hard work paid off, because in August - when half the population
of the United States is either vacationing, getting the kids ready to
go back to school, or just plain sweating - Scott QUADRUPLED his
production during the month when sales are expected to bottom out!
How he did it is a
text-book example of the power of patience and determination.
Let's take a look...
Stan:
"Good afternoon, Scott, and thanks for taking the time to share
your thoughts with the rest of the troops. Let's start by
talking a little about your personal life. It's obvious you're
the quintessential 'family guy.' Care to elaborate?"
Scott:
"Thanks
for the opportunity, Stan. I'm 23 years old and I am going to be
married on November 15th of this year to a beautiful woman named
Catherine. We already have a 10-month-old baby boy named Brian Scott.
Brian is slowly turning me into what I call a 'daddy-geek.'"
"I
swear I was cool until Brian showed up!"
"Anyway,
other than promoting Big Dogs on the Net, I own & manage a small
company named Advanced Irrigation Systems, Inc. We design, install,
and repair automatic lawn sprinkler systems. We do not have the
equipment or license to drill wells, but we do work on various lawn
water pumps."
"I
also have completed two years at a local community college with
business management, but I have noticed that I learn more in the real
world rather than school. Now, I'm not knocking school at all - you
must get your education - but I feel that life experience is the
real teacher."
Stan:
"Well said, Scott. You're clearly a very 'centered' person,
with an extensive and successful business background in the OFFline
world. What was your ONline experience like before climbing on
board the Big Dogs train?"
Scott:
"I have 'messed around' on the Internet for about three years,
but never been serious about making money with it until about four
months ago. I got suckered into one of these 'get rich quick' scams
and before you know it, I was spending every spare minute on the
computer trying to find another way to make money! I was convinced
that there was a way and I was not going to give up until I found
it!"
"I've
tried buying 'opt-in' business leads from various companies and even
tried the now infamous 'Bulk Mailing' technique. I've even tried
buying 'Guaranteed Traffic' and different traffic exchange programs,
but nothing seemed to work. This is the point at which I started using
Ad Blasters to promote various Online Business 'opportunities' that I
would join. I was not aware at the time that I was using the wrong
tools and promoting the wrong type of business. The programs I was
trying to promote had no real value that people could derive from them
and they had no marketing plan other than buy 'opt-in' leads from
them."
Stan:
"Hmmm. Sounds like you were going through your own,
personal 'year of horror' - that dismal time which ALL of us Internet
marketers go through when we're just starting out. So how did
things change for you?"
Scott:
"Then came Big Dogs to the rescue!"
"I
must have seen your site about 20 times before I finally bought the
book. My first thoughts were that the market was 'saturated' with
this e-book and there was no way I wanted to compete with everyone who
was selling it. At the time I did not understand the myth of ad
saturation on the Net."
"I
purchased the book anyway with the intention of using the techniques
that I learned from the book to promote my then current business
opportunity. By the end of reading Chapter 4, it all now made sense to
me. But Stan, I am very hard headed and I didn't do anything with the
information for a few weeks. I just contemplated it off & on as I
would look back at the book and reread different sections. Honestly I
can't remember the exact date I bought the book, but I know it was a
good few weeks before I started actively promoting Big Dogs. I was
reading the different 'In the Spotlight' articles on the training
manual of your site when I ran across Juan Walker's article. I noticed
that Juan had mentioned he lived in Pensacola, Florida, which is just
50 miles west of where I live, so I decided to look his number up and
give him a call to ask him some questions about the Big Dogs
program."
"After
speaking with Juan for over an hour and asking him several questions, I
then decided to actively promote Big Dogs."
"Once
I finally did get started with C.H.I.P. programs, I did so as what you
would call a 'part-timer.' I could not afford to jump into all the
CHIP programs at once and I also wanted to slowly try the programs
out. After requesting and receiving my users signup module, I started
off by signing up for Adminder. I know that tracking your ads is very
important Online or Offline! I already had Group Mailer but this would
have been my next purchase. After that, I subscribed for Adsaturation
and Email Promoter to get some practice in the PC based and also the
Set & Forget email system. Over the course of the next 6 weeks, I
slowly signed up for the rest of the C.H.I.P's programs."
Stan:
"Very logical, systematic approach to the whole program, Scott.
What about your ads? Although this is the most important area
of Internet marketing, it's the one area that the vast majority of
folks have the biggest problem with."
Scott:
"I
would call the type of ad style that I'm using to promote Big Dogs the
'Real Deal style.'"
"Basically,
you just tell your story, tell the prospect what they are doing wrong,
how you can help them, and a strong call to action at the end of the
message to instruct them on what I want them to do."
"I
had no idea how to write ads until I started studying the various
email ads that Big Dogs members had shared with us in your excellent
series of 'In the Spot Light' articles in the Training Manual.
I also read Chris Gibson's 'Email Ads of Gold.' I still had
trouble applying what I learned at first, but I'd like to thank Juan
Walker for helping me apply the techniques explained by Chris in his
book. It's funny, but also very frustrating at the same time, when all
the information is right in your face and it seems so simple, but you
just can't seem to get it!"
Stan:
"So are you saying that after studying ads of other Alpha Dogs,
and applying 'Email Ads of Gold' principals, you were successful at
writing good, productive ads?"
Scott:
"You gotta be kiddin' me!!! I
number all my Big Dog's Ads, starting with # 001, but it wasn't
until ad # 019 that I finally had an 'Email Ad of Gold.'"
Stan:
"Whoa! Let's stop right there, because I want everyone to
hear - I mean really HEAR -exactly what it is you're saying. One
thing I am always preaching is that in order to be successful, you
MUST learn to write good ad copy. You simply canNOT merely copy
the so-called 'proven' ads and make them work for you. You will
find that your actual marketing takes relatively little time - less
than an hour a day. What DOES take time is developing your copy
writing techniques."
"Now,
in YOUR case, Scott, apparently you wrote and marketed EIGHTEEN
DIFFERENT ADS before you finally got one that clicked. There
is an important lesson to be learned here. The average marketer
is going to put together one ad, and if that ad doesn't work,
whose fault is it? Why, the PROGRAM'S fault, isn't it!!!???
Oh, maybe he'll then go on to write a second and a third ad
before throwing in the towel. But YOU - you had the persistence
and determination to slug it out until you finally had that
magical 19th ad! Congratulations!"
Scott:
"Yeah, it's funny how you can work so hard on an ad, think it's
the perfect, ultimate ad that is going to knock every prospect's socks
off. And it fails miserably. Then later on, when you
develop your writing abilities and go BACK to that ad, it hits you
between the eyes exactly what you were doing wrong. It just
takes time and patience."
"Anyway,
here's my 'Ad Number 019.' I hope that it helps the rest of the
crew..."
Ad
#019:
Subject
Line:
I
have a Question about YOUR AD
(notice
I indented three spaces before my subject line, this helps your email
stand out from the rest)
Sales
Message:
"Do
you think you worded your ad right?"
"WHO
CARES!!! NO ONE SAW IT!"
"Does
this make you MAD? Well, it should! You are being cheated. Cheated
on your time. Your time is your life, and if you're wasting time,
then you're wasting your life."
"Okay,
I did not mean to be so harsh. I just want to get my point across to
you. I do care about your situation because you are JUST LIKE how I
used to be."
"I
can guarantee you that posting FREE ads is not working for
you, and you are not getting sales or signups from it!
No one will ever see your ad that you posted to my FFA page except a
robot and maybe yourself. This is not the way you market
successfully online."
"How
do I know you are not doing your marketing properly?"
"Because
I was doing the EXACT same things that you are doing, such as using
Ad Blasters that post to 'thousands of advertising networks,' or
manually posting free ads."
"FREE
ADS DON'T WORK!"
"I've
bought 'opt-in business & MLM leads' from different sources,
always with the same results - NOTHING! I've tried buying
'Guaranteed traffic,' which will eat a big hole through your wallet
quicker than anything. I've done traffic exchanges and none of
them work. You will waste your life away 'clicking for credits.'
Have you ever tried that screen saver program? HA! What a joke that
is! Sure, your counter will show thousands of hits, but no one is
buying because they are not seeing your website!"
"I
know you've got hundreds of messages to delete, but you've got to
pay attention to me if you want to market online!"
"I
just want to share some Important Information with you that will
help you learn how to accomplish what you are trying to do online -
which is to Make Money, right? This information is responsible for
my Internet Marketing Intelligence today. I have included my
personal phone number and email address at the bottom of this
message if you would like to talk with me. You can check out this
information at:"
(ClickBank
hoplink)
"I
think that you have been misinformed as to how Internet Marketing
REALLY works. It's very frustrating when you put everything you've
got into something, day in and day out, and see no return for your
efforts. I did that for months and I believe that you are doing the
same things that I was."
"It's
hard to see through the TRASH that has polluted the Internet. You
will easily fall prey to the vultures that know your weaknesses.
They understand how you think. People who try to make quick money
are the perfect victims to those who know what's going on."
"The
information that I learned is not some 'Incredible
Breakthrough.'"
"The
Pros have been using these methods for years to generate consistent
traffic that buys. You can either find out these simple techniques
NOW or you can keep on doing what you are doing with the same
results."
"I
will not lie to you and tell you this is totally easy. Internet
Marketing is not Magic...It's work! But, it can be done when you
have the Power of the Right Knowledge. I now spend just an hour for
my marketing chores! Sure, I still spend more time than that when I
am writing new ads, but this information that I'm going to share
with you has taught me to cut down my time on the computer so that I
can spend more time with my fiancée and baby boy and they are both
very happy with that!"
"You
see, the only differences between you and me is this..."
"I
use the Right Tools & I have the Correct Information."
"The
simple FACTS are these: You will continue to fail if you do
not have the correct information. The only thing standing
between you and your success is knowing & applying the right
techniques and using the right tools."
"Do
you WANT to continue to use the wrong tools & techniques that
are not working for you? Or do you want to educate yourself
with the accurate facts? You CAN find out this information right
now! Go to the site right away and check it out. Start applying
these methods immediately!"
(ClickBank
hoplink)
Scott
Young
(email address)
(phone number)
Stan: "Damn
fine ad, Scott! Now, are there any additional promotional
venues you use besides the C.H.I.P. programs?"
Scott:
"The C.H.I.P. programs give you a solid foundation and plenty of
leads to market to, but in addition to promoting through the C.H.I.P.
programs I also utilize the power of safelists. Other than SafeList
World, which we all know is one of the C.H.I.P's programs, I also use
Safelist Boys to manage my safelist advertising. I used to view
Safelists as worthless until I 'learned the ropes' and then I noticed
a phenomenal increase in my Safelist Clicks! Ever since then I have
been fascinated with Safelists and am studying and trying to learn
more."
Stan:
"Okay, Scott, shall we close up shop to let you get back to work?
Any parting comments?"
Scott:
"Overall I would say that Big Dogs has greatly helped by giving
me a system and a marketing plan."
"Before
Big Dogs I was lost in what I call 'The Internet Maze.' I was going
nowhere fast and did not have a plan. I now have a set procedure
for marketing Big Dogs everyday. Your comprehensive
step-by-step procedures explained in Chapter 8 to help during the
signup process and your training manual instructions are so simple to
understand & follow that I don't know why I did not pay attention
to them when I first started. Like I mentioned before, I am hard
headed and didn't realize the value of the information that was
sitting right in front of me! This was my biggest mistake and I would
recommend for everybody to print out each section and read it before
you get started. This will drastically decrease your time spent
getting familiar with the different C.H.I.P. programs."
"Some
final words of advice for new Alpha Dogs..."
-
constantly
work on your ad writing skills,
-
be
patient,
-
and
continually educate yourself in the ever-changing world of
Internet Marketing.
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