"What!? Are
you kiddin' me, Stan!? A lousy five ebook sales each month is
gonna make me a success!?"
YOU BETCHA! All you
need is a little patience and staying power. Let's take a
look...
First of all, let's
analyze what is necessary to obtain five ebook sales in a month.
Our current "click-to-sales ratio" is between
two and seven percent. This means that for every 100 prospects you bring to the sales
site for the ebook, 2 to 7 will make the purchase. The difference lies
in how well crafted your ad is, and how well you relate yourself in
your sales message. Now, we want to be very, very conservative, so let's
use the low figure, and say that we need 50 clicks - 50 unique visitors - to
generate one sale of the ebook.
Thus, if we want to have
five sales each month, we need to get 250 unique visitors to the sales
page each month. 250 visitors (clicks) divided by 30 days in a month means
we need to get just...
...9 clicks a day!
I don't think there's
anyone out there that will say that getting 9 clicks a day is
"too big a job," do YOU!? An average of 9 clicks per
day will result in a MINIMUM "click-to-sales ratio" of 2% - or five
ebook sales per month.
And remember that this at the LOW end.
Experienced Alpha's maintain a ratio of SEVEN percent, and sometimes more!
(To illustrate my point...
To make sure that all the C.H.I.P. programs are working as they should
- to "keep an eye on 'em," so-to-speak - the Big
Dogs Home Office markets just as YOU do. So I personally use
the same C.H.I.P. programs and the same marketing
schedules. But I also do a few things I shouldn't
do: I take a lot of trips, so I don't market every day.
And because of time constraints, I can't spend a lot of time designing
new ads. In fact, there are occasions when I don't change my ad
for several weeks, and even months, at a time. Despite
the fact that I'm not marketing as efficiently as YOU should be, since
Big Dogs first launched in 2001, I have never had fewer than 15
ebook sales in a month, and my click-to-sales ratio has never
dropped below 5%!!!)
Secondly, we need to analyze
how many ebook purchasers will eventually upgrade to Alpha Dog.
Everything
STARTS with ebook sales, but the real money is in the Alpha Dogs, isn't
it? This is from where the long-term, residual income is derived, right?
The "conversion ratio" -
the percentage of ebook purchasers who go on to become Alpha Dogs - is
approximately 20%. This conversion ratio is almost like a number carved
in stone. It was 20% when we first launched Big Dogs in 2001, and continues
to this day. Thus, five ebook sales should result in one Alpha Dog.
So... unlike the "top
guns" we highlighted at the beginning of this article, all you really
need to do to achieve success is...
-
Establish the simple and
achievable goal of 9 clicks per day, or 250 clicks per month.
-
250 clicks per month will
result in a MINIMUM of five ebook sales per month.
-
Follow-up and maintain
contact with your ebook purchasers on a regular basis. Encourage
them to upgrade to Alpha Dog, and let them know you are available for
assistance.
-
Proper follow-up will result
in one of your five ebook purchasers upgrading to Alpha Dog each month.
Now let's see what the consistent
and persistent application of this incredibly basic formula will result in.
RESULTS
AFTER ONE MONTH:
Five ebook sales will give
you total one-time commissions of $43.60 (5 ebook sales X $8.72
commission per ebook). And each Alpha Dog you personally sponsor
results in residual commissions of $64.97.
Thus, at the
end of your first month this is what your "profit and loss
statement" would look like...
| ONE-TIME
Ebook Commissions Earned |
$43.60 |
| (plus) RESIDUAL Alpha
Dog Commissions Earned |
$64.97 |
|
Total Income Earned |
$108.57 |
| (minus) Total Expenses |
$191.19 |
|
Total Profit (or Loss) for the Month |
-$82.62
(Loss) |
RESULTS
AFTER TWO MONTHS:
You again
have five ebook sales, and again have one additional ebook purchaser upgrade to
Alpha. You now have two Alpha Dogs on your first level, and
at the
end of your second month your "profit and loss statement"
would look like this...
| ONE-TIME
Ebook Commissions Earned |
$43.60 |
| (plus) RESIDUAL Alpha
Dog Commissions Earned |
$129.94 |
|
Total Income Earned |
$173.54 |
| (minus) Total Expenses |
$191.19 |
|
Total Profit (or Loss) for the Month |
-$17.65
(Loss) |
Notice
that your net loss has been cut nearly 80%, over your first month!
RESULTS
AFTER THREE MONTHS:
You again
have five ebook sales, and again have one additional ebook purchaser upgrade to
Alpha. You now have three Alpha Dogs on your first level, and at the
end of your third month your "profit and loss statement"
would look like this...
| ONE-TIME
Ebook Commissions Earned |
$43.60 |
| (plus) RESIDUAL Alpha
Dog Commissions Earned |
$194.91 |
|
Total Income Earned |
$238.51 |
| (minus) Total Expenses |
$191.19 |
|
Total Profit (or Loss) for the Month |
+$47.32 |
CONGRATULATIONS!
You have accomplished what
fewer than 5% of all Internet marketers accomplish!
You
are now in profit!
Granted it's not a fortune
($47.32), but you
haven't been doing that big a job yet, have you!? (Five sales a
month) But you have been doing a CONSISTENT job! And consistency
and persistency are what count in any type of sales.
Now, if you continue to do
just this very small job each month, at the end of the fourth month
you'll have a net profit of $112.29, and below is what your
residual net income will look like for the rest of the year. It
is important to point out that your "residual net income" is
your PROFIT.
This is your ongoing
monthly income AFTER ALL YOUR EXPENSES!
After month 5, your
residual NET income will be $177.26
After month 6, your
residual NET income will be $242.23
After month 7, your residual NET income will be $307.20
After month 8, your residual NET income will be $371.87
After month 9, your residual NET income will be $436.84
After month 10, your residual NET income will be $501.81
After month 11, your residual NET income will be $566.78
After month 12, your residual NET income will be $631.75
In other words after
twelve months of doing the MINIMUM job you would have an ongoing NET income of
OVER SIX HUNDRED DOLLARS... per MONTH!
A fortune?
Hardly! But that ain't too shabby for someone working...
-
out of the comfort
of their home,
-
in their
"bathrobe and bunny slippers,"
-
for half an hour
once a week
-
whenever THEY want
to!
IS it!?
But WHOA!
Let's hold up here just a
cotton-pickin' second!
We're neglecting one very,
VERY important factor here, aren't we!?
The above scenario assumes
that you're doing all the work yourself, and that you derive an income
from JUST one level. But the magic - the true beauty of the Big Dogs
program is that it is a TEAM effort...
...YOU DERIVE AN INCOME
FROM, NOT JUST ONE LEVEL OF ALPHA DOGS BELOW YOU, BUT TEN LEVELS!
So let's add this factor
into the equation...
After your first month you
would have one Alpha Dog on your level 1, just as we pointed out
above. BUT... if you do as you're SUPPOSED to do and work with
and motivate your downline to do JUST THAT SAME FIVE EBOOK SALE PER
MONTH JOB...
...after month two, you'll
have 2 Alpha's on your Level 1, but you'll ALSO have 1 Alpha on your
Level 2. (Your first Level 1 Alpha sponsored one of his OWN
Alpha's)
...after month three,
you'll have 3 Alpha's on your Level 1, 3 Alpha's on your Level 2 and 1
Alpha on your Level 3.
...after month four,
you'll have 4 Alpha's on your Level 1, 6 on your Level 2, 3 on your
Level 3, and 1 on your Level 4.
Following through with
THIS scenario (and remember, we're assuming that NOBODY sells more
than 5 ebooks a month!), at the end of the year you would have...
12 Alpha's on Level 1
66 Alpha's on Level 2
55 Alpha's on Level 3
45 Alpha's on Level 4
36 Alpha's on Level 5
28 Alpha's on Level 6
21 Alpha's on Level 7
15 Alpha's on Level 8
10 Alpha's on Level 9,
and...
6 Alpha's on Level 10
This gives you a total of
a 294 Alpha's in your organization. Your monthly
residual income would be $2,280.96
Now, I hesitate to say it,
but after a few months, you SHOULD be able to generate more than a
mere five
ebook sales a month!
Don't YOU think so?
But the above scenario assumes that you NEVER get any better - that
you only EVER manage to sell just five ebooks a month. It also assumes that ALL of the people in your downline
organization are of the same caliber, and that you NEVER get anyone in
your downline who is able to sell DOZENS of ebooks every month.
You can FORGET those
exaggerated claims of 10,000 member downlines. With the Big Dogs
system, you don't need 'em. With less than 300 people in your
organization (a VERY achievable number over a period of time) you can
attain a very comfortable income...
...with just five
ebook sales a
month!!!
Y'see, friends, you don't
have to be a "marketing guru" - you don't have to be
a super-star salesman, or a computer genius. By golly, you
don't even have to do an AVERAGE job! The strategically designed Big Dogs program
makes that unnecessary.
What you DO have to be is CONSISTENT
and PERSISTENT.
Success will inevitably
follow!