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(Just close this browser window at any time to return to the previous page.) We've all seen 'em! Those exuberant, sometimes flowery, endorsements of a program, product, or service that we are considering purchasing, or becoming involved with. These "testimonials," given by (supposedly) third parties - parties who have no direct financial interest in the product - can be seen in profusion on innumerable "make-money-online" websites. They are designed to lend further credence to the product we are considering. But are testimonials of any real value? Let's find out. There are basically three types of testimonials--- Type 1 Testimonials... ...are those you see that are given by completely unknown persons. For example:
Such anonymous endorsements, are designed to appeal to us through the "boy (or girl) next door" - the common folk that we can all relate to - approachable people that could be our friends and neighbors and who don't have decades of Internet experience - they're not experienced guru's. It's sometimes referred to as the "common-guy testimonial." Now, it's obvious that I don't give any credence to such testimonials. "John K" or "Mary R" may be my next door neighbors, or they could live on the other side of the planet. Who knows? I am ESPECIALLY leery of such testimonials when they appear on the website of that hot, new "pre-launch" opportunity. HUH!!! If the product hasn't even been formally launched yet, how in blazes can they have a dozen testimonials of happy customers? Think about it. Type 2 Testimonials... ...are those that are given by well-known, big-name marketers. Now, obviously for legal reasons, I can't assign actual names to my examples of these types of testimonials, but I think you know what I'm referring to. For example:
Do you know what the definition of "nepotism" is? Nepotism is "the practice among those with power or influence of favoring relatives, friends, or business associates especially by giving them preferential treatment." Now, the circle of the top Internet marketers - the program owners, the true gurus - is a small one, and everybody knows everybody else. It is common practice for Program Owner A to help out Program Owner B by giving him or her a glowing testimonial, with the expectation that the favor will be returned at some point. Such testimonials may very well be truthful, honest appraisals after a thorough analysis performed by Program Owner A. But who knows? In fact, it is not uncommon for Program Owner B to GIVE Program Owner A a FREE top-level subscription in the assumption that Program Owner A will promote the program to his internal list. There's nothing wrong with such practices, and they are certainly not illegal or immoral. It's just business; "one hand washes the other." Type 3 Testimonials... ...are those that are unsolicited testimonials. These are testimonials that are freely given by actual real-world purchasers of a product, who have used the product and have found it to be of such value that they are glad to offer a testimonial with no thought of any remuneration. Big Dogs HQ is extremely proud of the fact that, over the years, we have collected over 250 UNSOLICITED testimonials from customers who were delighted to have purchased the "Secrets of the Big Dogs" ebook. BUT HOW DO YOU KNOW!!!??? You don't know me from Adam, friend. The testimonials we display on the "Secrets of the Big Dogs" sales page may very well be legitimate, honest, unsolicited testimonials from satisfied customers (and they are!). But, again, I ask, "How do you know?" So what's the bottom line?
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