OK!
You've chosen your first ad. Now what!?...
Step 1:
Copy
your selected Ad Concept to the windows clipboard.
Now, just for the sake of example, let's say you've chosen Ad
Concept A, and you have that page of our website open. Click your RIGHT mouse
button, and on the drop-down menu that appears, click on "Select
All" Each
sentence on the website will now be highlighted. Click your RIGHT mouse
button again, and click on "Copy".
The complete Ad Concept A document has now been invisibly copied
to your Windows clipboard.
Step 2:
Paste
your selected Ad Concept to NotePad.
Open a blank "NotePad"
document. Make sure your
cursor is blinking in the very upper left hand corner of this blank
document. Click your RIGHT mouse button, and on the
drop down menu that appears, click on "Paste."
The complete Ad Concept A document has now been pasted to your
(no longer) blank NotePad document.
Step 3:
Format your
ad.
Recall that we stated that for your very first ad that we
recommended that you NOT change the ad to reflect your own personal
touches. You'll have plenty of time to "play" with other
ads and change 'em around all you want over the next week. But for
now we want you to get started F-A-S-T. Thus the only things you
will need to change in your ad are (1) your personal information, and
(2) some other unnecessary "stuff."
Step 4:
Get rid
of the unnecessary "stuff."
Each Ad Concept gives you not just one, but a CHOICE of five or more
subject lines. Of course you're only going to be using just one
of those subject lines, so all the other sample subject lines are unnecessary "stuff."
Delete all of the subject lines you're NOT going to use. In
addition, delete that header - (AD CONCEPT A - YOUR SUBJECT LINES - CHOOSE JUST ONE)
- that's unnecessary "stuff,"
as well. Finally, delete the header - (AD CONCEPT A - YOUR SALES MESSAGE)
- that, too, is unnecessary "stuff."
What's left is ONLY the subject
line you're going to use (which you want at the very top of the NotePad
document) and ONLY your sales message, separated from your chosen subject
line by two spaces.
Step 5:
Insert
your personal information.
Go through your sales message until you find the phrases...
(YOUR NAME)
(YOUR EMAIL ADDRESS)
(YOUR PHONE NUMBER)
...and replace them with
YOUR first and last name, your email address, and
your phone number.
Do not
"title" each peace of information. In other words, your
personal information should NOT look like this...
Name: John Smith
Address: 123 Easy St., Anytown, PA
Email Address: johnsmith@xyz.com
Phone Number: 123-456-7890
...but rather, like this...
John Smith
123 Easy St., Anytown, PA
johnsmith (at) xyz (dot) com
123-456-7890
Also, make sure you DO
NOT CAPITALIZE all of the letters. Remember: that's called
"shouting" and is a definite "no-no."
Step 6:
Save your
NotePad document.
In the upper left hand corner of your NotePad menu bar, click on "File."
On the drop down menu that appears, click on "Save As."
In the "FileName" box of the pop up box that appears,
enter the name you are going to use for this ad.
It is important to remember that you can
name your ads ANYTHING that you desire, so long as it is a systematic
method that allows you to find your ads quickly and easily. For
example, you could name your ad BigDogsAd001, and number
additional ads accordingly. You could name your ads with the first
two or three words of the subject line of that ad; for example BestTraffic,
etc, etc, etc.
Finally click on the
rectangular gray "Save" button to the immediate right
of the "FileName" box.
Step 7:
Send
YOURSELF your own ad. As an extra precaution, and to make SURE
that your ad will look to your prospect the way you want it to look,
email yourself a copy of the ad. Simply reopen your NotePad
document, copy and paste the subject line into the "Subject"
area of a newly created email, and then copy and paste your sales
message into the "Message" area. Naturally, you would
enter YOUR email address into the "Send To" area. Once
you receive your whole ad back, just go through it and verify everything
is formatted just the way you want it.
That's it! You're
done for today! You have...
-
copied and pasted your
first Ad Concept into a NotePad document,
-
you have deleted all
the unnecessary "stuff,"
-
you have inserted YOUR
personal contact information,
-
you have saved your
first ad with a name of your choice, and
-
you have emailed
yourself a copy of the ad to verify it looks just the way you want
it to look.
You're
ready to rock and roll! Now, whenever you're ready to start
using the C.H.I.P. programs to send out your ad (which is
tomorrow, by-the-way!), you can just open
your NotePad program, open your ad, and copy and paste the subject
line into the appropriate place, and then you would
copy and paste the sales message into the appropriate place. And each
Fast-Track tutorial will show you EXACTLY - step-by-step - how to do
this, quickly, easily, and in just a few minutes!
(Just close your
browser window to return to the Training Manual Contents)