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PART 1: SETTING UP YOUR BANNERS Now, I have to admit, fellow Big Dogs, that I have never been a big fan of banner ads or text ads. Back in the "good 'ol days" of Internet marketing (like fifteen or twenty years ago!), banner advertising WAS relatively effective and received extremely good results. However, with the evolution of the Internet, banners came to be more of a distraction than an effective advertising medium, and results from them PLUMMETED...dramatically! Nevertheless, a lot of folks like 'em because they're so dog-gone easy to setup and maintain, and banners DO have TWO positive benefits going for them: The first positive benefit is that most advertising programs (the CHIP programs, for example), in addition to loads of credits for emailing, also supply you with a thousand or so banner ad credits each month, at no additional charge. So, these additional credits are "extra" or free advertising; not very effective advertising, granted, but even with banner advertising, the "law of large numbers" can come into play, and you CAN get results...IF you set up an absolutely HUGE number of banner ads.
The second positive benefit of banner advertising is that it is TRUE "set-and-forget" advertising. Once you set up a banner ad, it will "chug merrily along" subliminally displaying your banner ad to prospects until your banner ad credits run out. Once you set 'em up you don't have to bother with 'em until next month, when you receive another supply of banner ads!
(NOTE: FYI, advertising banners most often come in two sizes: 468 X 60 and 125 X 125. The numbers refer to "pixels," where 468 X 60 banners are 468 pixels wide and 60 pixels high. Likewise 125 X 125 banners (also referred to as "button banners") are 125 pixels wide and 125 pixels high. So let's get to it and show you how to set up YOUR banner advertising campaigns..... Although programs owners set up their sites in several different ways, their banner pages are pretty much in the same general form. On the "Members Area" page of any particular website, on the Members Area menu, click the link labeled "Banners." You will be presented with a page that is very similar to the illustration below:
STEP 1: Toward the bottom of that page you will see a box labeled "Image," or "Banner Image," or "Image URL," or simply "Banner." Into this block you would copy and paste the URL that would take the prospect to the actual banner you wish to display. STEP 2: But now you need to add a "Target URL," which is your affiliate URL for the program you wish to promote. (After all, you want prospects, not just be displayed your banner, but - if they click on that banner - you want them to be taken to your website, right?) In actuality, however, you will probably wish to copy and paste a "Tracking URL" in that space - a tracking URL that is "connected" to your actual affiliate URL.
STEP 3: Now click the "Add" button. Your banner will be checked and approved and will now be displayed. If a "Save" button is displayed, make sure to click it.
STEP 4: You must now "Assign Credits" or "Assign Impressions" to your banner so that it will be displayed to prospects. (An "Impression" is simply one display of your banner. "Credits" usually can be used for different forms of advertising - emails, etc - and one Credit is generally equivalent to multiple Impressions) Step 5: After you have assigned, either Credits or Impressions, in the appropriate blocks, click the "Assign" link in the appropriate column. Your "Views Assigned" column will now show the assigned number of views remaining. You may come back later, at any time to view your "Stats," to view how many times your banner has been shown ("Views") and how many views remain.
(NOTE 1: Due to the low response rate, I would recommend NOT setting up a separate tracking URL for each traffic program - like you would for email advertising. Just one tracking URL for ALL sites is recommended. This applies to Text Ad advertising, as well.) (NOTE 2: Websites vary DRAMATICALLY in the amount of traffic generated, and just how long your "Impressions" will last. At one site, 10,000 impressions may last a full month, at another site those same 10,000 impressions may last THREE months, or more.) A few banners to promote the Big Dogs program: 468 X 60 banners ("static" - non-moving)
468 X 60 banners (annimated)
125 X 125 banners ("static" - non-moving)
PART 2: SETTING UP YOUR TEXT ADS "Text Ads" are simply brief one line sentences (like a subject line in an email) that, like banner ads, are placed at various places on different pages of a website, and CHANGE when a page is refreshed. If a prospect is intrigued by your subject line ("text ad'), he can click on it and be taken to the website you wish to promote. On the menu of the Members Area page of any particular program will be a "Text Ads" link; when you click on this link you will be taken to the page where you can enter your text links. As you can see from the screen shot below, your Text Ads page is virtually IDENTICAL to your Banner Ads page. The main difference is that, instead of an area where you copy and past the Banner Ad URL, you would now copy and paste your one-line Text Ad.
Since both banner ads and text ads are set up in the almost identical manner, we will not go into a lengthy "setup discussion." Suffice it to say, that, after setting up banner ads, it is simplicity in itself to set up text ads. Below are a few text ads to promote the Big Dogs program. Directly below each text ad, is the number of characters (including spaces) composing each ad. Notice that every ad consists of just 30 characters, or LESS! This is because, unlike the subject lines of email ads, text ads are considerably SHORTER, with a 30 character maximum acceptable for virtually ALL advertising programs. Secrets
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