Following Up with Your Purchasers

FOLLOW-UP!
It's the Key to Obtaining
Alpha Dog Upgrades!
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Needless to say, the key to having a SERIOUS residual income in the Big Dogs program is to have those folks who purchase a Secrets of the Big Dogs ebook from you upgrade into the CHIP programs and become Alpha Dogs.

And the key to obtaining Alpha Dog upgrades is following up with the folks who purchase the ebook.

How is "follow-up" accomplished? Well, the Big Dogs Home Office does a whole LOT of the follow-up FOR you, our affiliates! To take a few examples.....

Big Dogs HQ takes great pride in being one of the most (if not THE most!) transparent, accessible, and helpful Home Offices on the Internet!

Right from the get-go, even BEFORE one purchases the Secrets of the Big Dogs ebook, all of our Home Office contact information is given on the sales page: the name of the owner, our email address, our phone number (a real rarity online!), even our physical address! We INVITE prospective purchasers to contact us with any questions they may have. And of course we offer the standard Clickbank NO QUESTIONS ASKED 60-day money-back guarantee.

And after a purchase is made? What do we do for our affiliates then?

Well, first of all, every purchaser immediately begins to receive a professionally-written, strategically-designed series of autoresponder messages. Each message highlights a different facet of the Big Dogs program. Obviously, this is done in an effort to encourage them to see the various benefits and to upgrade to Alpha Dog status and join the CHIP programs; naturally (and it is imprtant to point this out!) when they DO upgrade, YOU, as their sponsor receive the residual commissions generated by the various CHIP programs!

One different autoresponder message is sent every day for the first two weeks after purchase. Then, a new message is sent every THREE days for the next two months. After that, ebook purchasers begin to receive a different message just ONCE A WEEK for six months. (It is not uncommon for an ebook purchaser to upgrade to Alpha Dog weeks, months, and, yes, even YEARS later!)

Thus, so long as you are promoting the Big Dogs program you have no need
of your OWN autoresponder; we have that covered FOR you!

In addition to our autoresponder messages, every ebook purchaser also receives a copy of our bi-weekly Big Dogs Bulletin. Each Bulletin is chock-full of Big Dogs news and updates, motivational articles, biographical portraits of super successful overachievers, and yes, even some humor! After all, once in a while, you gotta step away from this crazy world of Internet marketing and LAUGH a little.

The most important and crucial facet of Home Office followup, however, is the ebook itself! The ebook was strategically engineered to gently and gradually "lead" a purchaser to accept the logic and benefit of joining the CHIP programs and upgrading to Alpha Dog.

And, finally of course, EVERY ebook purchaser continues to have the same access (by phone & email) directly to Home Office. This continuous and reliable accessibility is a key factor in our Home Office follow-up strategy.

The bottom line? Obviously, we make every conceivable effort to maintain contact with YOUR ebook purchasers and keep the Big Dogs concept FRESH in their minds. We do a whole LOT of follow-up for you! And again, when your purchasers upgrade, YOU receive the financial rewards..... even though YOU, personally, have done nothing more than make the initial ebook sale!

BUT!!!

The back-up that Home Office performs for you works, and it works well, but it has one flaw: although I try to project an image of the “good ‘ol boy next door,” most ebook purchasers still perceive Big Dogs as that “unapproachable, corporate behemoth.”

It is up to YOU to develop a true "mano-a-mano" bond with your purchasers. It remains to YOU to establish a genuine sense of trust between you and your customer.

Remember that these folks are members of YOUR “list.” And it is a very valuable list! The lists that most marketers are trained to form are composed of FREE members; they simply joined the list to get additional (free) information or to get a free report. Ah, but YOUR Big Dogs list is very different, isn’t it; basically, every member of your list PAID to be on it; they paid to get the ebook, so every member of your list paid to be on it! In other words, your list is a list of BUYERS! Such a list is easily worth 10 to 20 times more than a typical free list!

But it’s up to YOU to grow that “buyers list” to its full potential.

How do you do that? Well, within 24 hours after you make an ebook sale the Big Dogs Home Office supplies you with the first and last name, the email address, and the state and/or country of residence of the purchaser. (Later, when an ebook purchaser requests your Signup Module, we AGAIN supply you with this information and we also include their telephone number, when available)

Below is a suggestion for an email to send to your ebook purchasers:

Subject Line for Email:

Hello, from your Big Dogs sponsor, (purchaser's first name)

Email Message:

Hello, (purchaser's first name)!

I would like to thank you for purchasing your copy of Secrets of
the Big Dogs from me.

My name is (your first and last name), and I have the good fortune
to be your direct sponsor in the Big Dogs program. I live in (city),
(state). My personal email address is: (your email address), and
my phone number is: (your phone number)

Please feel free to contact me at any time with questions or
comments.

But I guess I should warn you, my friend. I am relatively new at
this myself, and I certainly do not have ALL the answers. Maybe
however, by working as a team, you and I can *muddle through*
anything that is unclear to you and develop a mutually beneficial
relationship.

And we can do it TOGETHER!

Well I guess that is it for now, my friend. I am sure you are busy,
so I do not want to take up too much of your time. I just wanted
to introduce myself and thank you for your purchase.

Take care, have a prosperous day, and if you would like to chat,
just contact me at your convenience.

Your Big Dogs sponsor,
(your first name)

(Needless to say, you can also add your Skype address, Twitter info, etc, etc, in addition to your phone number and email address.)

Understand that the above suggested format for an email is just an EXAMPLE. Feel free to compose our OWN email in your OWN words. Now there ARE a few key points that must be kept in mind when performing proper, effective, and most importantly, COURTEOUS, follow-up:

Keep your initial contact short, brief and to the point. Your first contact is meant to do three things only: (1) to introduce yourself as their Big Dogs sponsor, (2) to provide them with your contact information, and (3) to thank them for their purchase.

On the whole, the majority of Internet marketers (and especially those who "call" themselves Internet marketers!) are NOT a communicative lot, so don't expect every purchaser to whom you send an email to respond. In fact, at least HALF will NOT! Not to worry; at this point just let the built-in Big Dogs follow-up system take over.

WAIT at least two or three days AFTER the sale to send your email. Don't "information these folks to death." Give 'em a chance to organize the initial emails they receive from Home Office, and to start reading the ebook. If you send your follow-up email too soon, they may simply miss it!

For goodness sakes don't worry if you feel you're not yet an expert on all facets of the Big Dogs program, or that you are not yet earning a gazillion dollar income! The mere fact that you are concerned enough to contact them in the first place is what REALLY counts; it's what makes them feel part of the team. They are far more likely to upgrade, and then STAY with the program if you make them feel like they're not all alone out there.

Don't bug 'em! Don't deluge your ebook purchasers with a snow storm of contact attempts. Just ONE is sufficient. Just remember that old salesman's adage: "Some WILL, some WON'T, so what - NEXT!"

Once they DO decide to upgrade they will, of course, request your Sponsor Signup ID from Home Office. At this point you will receive another email from us indicating that a purchaser has requested this. You will again be provided with that purchaser's first and last name, email address, and location. THIS time, however, you will also be provided with their telephone number. You may send out another email, THIS time congratulating them for upgrading, and once again introducing yourself, and giving your contact information.

And when you phone, all the same rules apply; be brief, courteous, and let them know you are available to assist them.

In closing...
The Big Dogs built-in follow-up system does a remarkable job (after all, it's been honed to perfection over DECADES!), and by itself should result in an 8-10% upgrade average - with NO assist from you! HOWEVER, if you wish to increase your upgrade percentage by 50-100%...
...FOLLOW-UP!

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