"The challenge of any organization is to build a feeling of oneness, of dependence on one another - because the question is not how well each person works, but how well they work as a TEAM!"

The Leaders of the Pack!
For May, 2001

A hearty congratulations to our TOP Dogs among the BIG Dogs thus far for the month of May!
The top ten affiliates in "Secrets of the Big Dogs" ebook sales to midnight, May 15.

10 - Art Hagar & John Shirck (tie!)    15
9 - Rene Knops                                      18
8 - Greg Swift                                          22
7 - Chris Kilian                                        30
6 - James D’Alesandro                         32
5 - Debra Garcia                                     34
4 - Rodin van der Laan                         36
3 - Jeff Meisner                                       45
2 - Gary Sargeant                                   82
1 - Brian Garvin                                    172

*     *     *
A.  Total "Secrets of the Big Dogs" ebook sales since launch, March 24:
1,665

In retrospect, my initial sales projections are almost laughable! Two months ago, before we officially launched the Big Dogs program to the public, I thought that maybe – just MAYBE – we would be lucky enough to sell 100 ebooks our first month.

Our first month sales were 503 – 500% MORE than I anticipated!

*     *     *
B.  Total ebook sales for the month of May:
913

After our initial month’s success, many of my more optimistic "dogs" thought we could do 1,000 sales in May. With my usual conservative nature, I thought that with a little luck we could come CLOSE to the 1,000 mark, but I didn’t think we’d really hit it. Well, friends, here it is just halfway through the month, and the Big Dogs team has ALREADY sold 913 copies of the ebook. We are actually now on pace to have a 2,000 sale month – in just our second month!

Our current pace is an average of 60.86 ebook sales per day, and I am proud to announce that last Saturday, for the first time we exceeded 100 sales – in just ONE day! Think about it folks… Two months ago, I was projecting 100 sales a month, and you "troops in the trenches" did that in one DAY!

Congrats to ALL of you!

*     *     *
C.  Total "Alpha Dogs:"
245

Now you newbies may not yet be familiar with the term "Alpha Dog," but in a dog pack, certain of the dogs – those that are stronger, more aggressive, more SUCCESSFUL – become the leaders of the pack, so to speak. These dogs are referred to by biologists as the Alpha Dogs. In the context of our team, I refer to anyone who has taken the step of signing up for all, or most, of the CHIP programs as an "Alpha Dog."

Now I projected a "conversion rate" of maybe 8%, or at MOST 10%. What that means is that I projected that 8% to 10% of the purchasers of the initial ebook would go on to become Alpha Dogs.

Our present conversion rate is 14.7%!

And, frankly, even THAT is low because there is always a few day’s time lag from the time a person orders the ebook until they complete signing up for all the CHIP programs. In other words, we could stop selling ebooks today, and still have Alpha dogs coming in for days and weeks more. This would, of course, substantially increase the ACTUAL conversion rate.

*     *     *
D.  How far do the Big Dogs "roam?"

We now have Big Dogs in every state in the United States, every province of Canada, every territory of Australia, and in FIFTY-FOUR DIFFERENT COUNTRIES, which include…

Australia
Austria
Barbados
Belgium
Botswana
Brazil
Brunei
Canada
Chile
Czech Republic
Cyprus
Denmark
Finland
France
French Polynesia
Germany
Hong Kong
Iceland
India
Indonesia
Ireland
Israel
Jamaica
Japan
Kenya
Korea (South)
Lebanon
Malaysia
Malta
Mexico
Micronesia
Netherland Antilles
Netherlands
New Zealand
Norway
Phillipines
Puerto Rico
Romania
Russian Federation
Saudi Arabia
Singapore
South Africa
Spain
Sweden
Switzerland
Taiwan
Trinidad & Tobago
Turkey
United Arab Emirates
United Kingdom
United States
Uruguay
Virgin Islands (U.S.)

Quite a nice international representation, isn’t it!?

*     *     *
E.  Just how big IS the Big Dogs program!?

Right now we have 245 Alpha Dogs. Compared to other programs on the net that promulgate ridiculously inflated figures, that SEEMS like a relatively small figure. But let’s take a look at some REAL numbers…

First of all, the monthly cost of the AVERAGE program on the Internet is $20.00. On the other hand the monthly commitment for the more serious, more committed Alpha Dogs is $230.00. $230.00 is 11.5 more than the AVERAGE Internet program; so, in terms of cash flow the Big Dogs organization is the equivalent to approximately 2,800 members. But even THAT doesn’t make a fair comparison, does it? If you’ll recall from the ebook, 90% of the membership in the typical Internet program is of the "free" variety. So if we plus THAT figure into the equation, our existing Alpha Dog membership is roughly equal to a 28 THOUSAND member organization.

That’s NOT a bad start for a program in existence for slightly more than six weeks!

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