"The challenge of any organization is to build a feeling of oneness, of dependence on one another - because the question is not how well each person works, but how well they work as a TEAM!"

The Leaders of the Pack!
For May, 2001

A hearty congratulations to our TOP Dogs
among the BIG Dogs!

The top ten affiliates in "Secrets of the Big Dogs" ebook
sales to midnight, May 31.

10 - Greg Swift                                        33
9 - Duane Knox                                      34
      Hilarion Melchior                             34
8 - Debbie Garcia                                   44
      Rene Knops                                      44
7 - Angela Davies                                   47
6 - Rodin van der Laan                         55
5 - James D'Alesandro                         69
4 - Jeff Meisner                                       80
3 - Chris Kilian                                        82
2 - Gary Sargeant                                 117
1 - Brian Garvin                                    344

*     *     *
A.  Total "Secrets of the Big Dogs" ebook sales since launch, March 24:
2,878

In retrospect, my initial sales projections are almost laughable! Three months ago, before we officially launched the Big Dogs program to the public, I thought that maybe – just MAYBE – we would be lucky enough to sell 100 ebooks our first month.

Our first month sales were 503!
500% MORE than I anticipated!

*     *     *
B.  Total ebook sales for the month of May:
2,182

After our initial month’s success, many of my more optimistic "dogs" thought we could do 1,000 sales in May. With my usual conservative nature, I thought that with a little luck we could come CLOSE to the 1,000 mark, but I didn’t think we’d really hit it. Well, friends, you can imagine how proud I am to announce that the Big Dogs team not only hit the 1,000 mark, but skated past the 2,000 mark for the month!

In May we averaged 70.39 ebook sales per day, and on Saturday, May 19, for the first time we exceeded 100 sales – in just ONE day! Think about it folks… Two months ago, I was projecting 100 sales a month, and you "troops in the trenches" did that in one DAY!  In fact, since the 19th, 100 sale days have become pretty commonplace.

Your very best sales day to date, fellow dogs, was Tuesday, May 29 - our one day record now stands at 121.  That same day, one of our members also established a new one day record for PERSONAL ebook sales.  Angela Davies closed the day with an astounding 33 sales, to finish in the top ten for the month.  Angela, by the way, just came aboard the Big Dogs machine on May 11!

So much for those who say that the only way to make the big bucks in a program is to be one of the first ones in!!!

Congrats to ALL of you!

*     *     *
C.  Total "Alpha Dogs:"
505

Now you newbies may not yet be familiar with the term "Alpha Dog," but in a dog pack, certain of the dogs – those that are stronger, more aggressive, more SUCCESSFUL – become the leaders of the pack, so to speak. These dogs are referred to by biologists as the Alpha Dogs. In the context of our team, I refer to anyone who has taken the step of signing up for all, or most, of the CHIP programs as an "Alpha Dog."

Now I projected a "conversion rate" of maybe 8%, or at MOST 10%. What that means is that I projected that 8% to 10% of the purchasers of the initial ebook would go on to become Alpha Dogs.

Our present conversion rate is 17.55%!

And, frankly, even THAT is low because there is always a few day’s time lag from the time a person orders the ebook until they complete signing up for all the CHIP programs. In other words, we could stop selling ebooks today, and still have Alpha dogs coming in for days and weeks more. This would, of course, substantially increase the ACTUAL conversion rate.

*     *     *
D.  How far do the Big Dogs "roam?"

The Big Dogs organization would like to welcome Guam, Italy, Kazakhstan, Namibia, Panama, and Slovenia - the latest six countries to join the "pack" since our last update!

We now have Big Dogs in every state in the United States, every province of Canada, every territory of Australia, and in SIXTY-TWO DIFFERENT COUNTRIES, which include…

Australia
Austria
Barbados
Belgium
Botswana
Brazil
Brunei
Canada
Chile
Czech Republic
Cyprus
Denmark
Finland
France
French Polynesia
Germany
Greece
Guam
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Jamaica
Japan
Kazakhstan
Kenya
Korea (South)
Lebanon
Malaysia
Malta
Mexico
Micronesia
Namibia
Netherland Antilles
Netherlands
New Zealand
Norway
Panama
Phillipines
Puerto Rico
Romania
Russian Federation
Saudi Arabia
Singapore
Slovenia
South Africa
Spain
Sweden
Switzerland
Taiwan
Trinidad & Tobago
Turkey
United Arab Emirates
United Kingdom
United States
Uruguay
Virgin Islands (U.S.)

Quite a nice international representation, isn’t it!?  Do you realize that now, with team mates in all 24 world time zones - every hour of every day, SOMEone SOMEwhere is promoting the Big Dogs program!?

*     *     *
E.  Just how big IS the Big Dogs program!?

Right now we have 505 Alpha Dogs. Compared to other programs on the net that promulgate ridiculously inflated figures, that SEEMS like a relatively small figure. But let’s take a look at some REAL numbers…

First of all, the monthly cost of the AVERAGE program on the Internet is $20.00. On the other hand the monthly commitment for the more serious, more committed Alpha Dogs is $230.00. $230.00 is 11.5 more than the AVERAGE Internet program; so, in terms of cash flow the Big Dogs organization is the equivalent to approximately 5,807 members. But even THAT doesn’t make a fair comparison, does it? If you’ll recall from the ebook, 90% of the membership in the typical Internet program is of the "free" variety. So if we plug THAT figure into the equation, our existing Alpha Dog membership is roughly equal to a 58 THOUSAND member organization on the Internet!

That’s NOT a bad start for a program in existence for just ten weeks!

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