"You Can't Do EVERYTHING at Once, But You Can Do
SOMETHING at Once!"Chris Gibson - One Year Later
Guaranteed Success Tips from
One of the BEST!
What's HE doin' that YOU ain't doin'!?
It's no secret to most of you folks that Chris Gibson, from my home state of good 'ol Pennsylvania, is one of our most CONSISTENTLY producing Alpha Dogs. As January marks Chris' first year anniversary as an Alpha Dog, I thought this might be an opportune time, not just to congratulate him, but to perhaps delve into some of the little "tricks" that Chris uses to maintain his leadership position.
Yes, he's doing well. Yes, he's making money. ($8,000.00 per month, and counting!!!) But HOW!? What's this guy doing differently than YOU are!? Chris did not come into Big Dogs with a huge in-house mailing list of his own, or a large, established downline in another program. In fact, his first month in the business he had a mere ONE ebook sale! Kind of a slow start for a man who now consistently produces 50+ sales a month! And ebook sales constitute just the tip of the income iceberg, don't they. Chris' conversion rate of ebook purchasers to Alpha Dogs is almost DOUBLE the average rate!
So just what IS his secret!? Let's take a look.....
Christmas week - December 25 through January 1 - is generally considered to be the slowest sales week of the year for most any business. But on December 28, Chris posted a commendable NINE EBOOK SALES IN ONE DAY! I shot off a brief email congratulating Chris on his accomplishment, and this is what he wrote back in reply.....
"Thanks for the acknowledgement, Stan. All nine sales came from a C.H.I.P. mailing yesterday. Extremely effective - IF YOU KEEP YOUR ADS FRESH! Can we send out a tape saying that over and over again? LOL."
Get the point? If you open up your email box and see ten ads for Big Dogs, and nine of the subject lines are, say, "Run With The Big Dogs," and ONE of the subject lines reads, "Why I Run With The Big dogs," which one are YOU gonna click on!? That's right. The one that's not the same - the one that stands out. Keep your ads and subject lines fresh and different!
Like Chris says, "Don't get mad! Change the ad!"
Another thing that Chris does is to immediately send his new ebook purchasers a very personal welcome letter. These folks then go on his permanent, in-house mailing list, and they receive a regular bulletin from him.
Now this technique is not exclusive to Chris. I have found that, TO A MAN, every successful Alpha Dog emails a warm, personal greeting to their new ebook purchasers, and then puts them on his or her "bulletin list," with regular mailings. Remember that "the loot is in the list." And you DON'T wait until you have fifty or a hundred people to mail to. If you do, you'll never HAVE that fifty or a hundred people. TWO PEOPLE CONSTITUTES A GROUP, my friend, and they deserve as much attention and care as two hundred...or you'll never GET to two hundred!
Lemme give you a very simple example of Chris' "fresh-and-different" mind set.
This holiday season, I received over three hundred Christmas greetings via email from various members of the Big Dogs team. Now that was very thoughtful, and I want to let you guys and gals know that I deeply appreciated every one of those personal greetings. I also received ONE good-old-fashioned, through-the-snail-mail, Christmas card. Guess who it was from...and just GUESS which one of those 300+ greetings STOOD OUT!? Y'see this is a minor example of looking at and doing things with a little twist, but a technique that Chris is a master of.
It must be workin', because in 2002 Chris had two of his BEST months in December and August - two months that are taken for granted to be the two WORST sales months of the calendar year!
Actually, I'm surprised that Chris still has such good personal sales statistics. Ordinarily, once an Alpha Dog achieves a certain number of Alpha Dogs in their downline, their personal sales drop off noticeably, or even disappear completely. Why? Because that successful Alpha Dog begins spending more and more of their time assisting their downline organization. And this is the smart thing to do, isn't it? As just one person you can only do so much, but if you have TEN or a HUNDRED people in your downline, that's like multiplying YOUR efforts ten-fold or a hundred-fold.
But despite Chris stellar sales figures, he is STILL always "johnny-on-the-spot" with downline assistance - he is always there for his continually growing organization. And as usual, he takes it one step further.....
One of Chris' numerous notable protege's is a fella by the name of Juan
Walker. Juan came aboard the Big Dogs train halfway through the year, and in the last few months he has achieved Big Dogs stardom in his own rite. Those of you fortunate enough to be in Juan's direct downline KNOW what I'm talkin' about! In fact, Juan's interview is included in the Big Dogs Training Manual site. Now, Juan and Chris developed a good, close online professional relationship and put their heads together to develop THEIR OWN TRAINING SITE for their rapidly exploding organization!!!
Take a glance at.....
http://www.jwalkerweb.com/training.htm
.....to see what I mean. Quite an interesting site, isn't it!? Obviously Chris and Juan both understand the importance of going the extra mile for their people, and obviously (as their bank accounts can testify!), it pays off - BIG!
No lemme talk about m'man Jared Crebs for a moment.....
Jared joined Big Dogs in September and had ONE sale. Again in October he had just ONE sale. Then, under the tutelage of Juan Walker, he popped FIVE sales in November. Not an outstanding number, but obviously a H-U-G-E improvement over his previous two months. Then, in December, Jared slammed TEN ebook sales. NOW we're startin' to get somewhere, and I have no doubt that January will show another quantum leap in his sales!!!
Y'see how this thing works, sports fans.....
Chris works to perfect HIS technique (remember: his first month he had a mere one sale!). Then he trains Juan. Juan gets HIS technique down pat and now trains Jared. Think about it: Everybody in Jared's downline is in Juan's downline, and everybody in Juan's downline is in Chris'. THIS, my friends is the way that network marketing is SUPPOSED to work! And Juan is just ONE of many go-getters in Chris' downline, and Jared is just ONE of the power players in Juan's downline.
So it's pretty apparent that the cornerstone of Mr. Gibson's success is his ad writing abilities. And guess what!?...
Chris has written his OWN ebook outlining his personal tools, tricks, and techniques for writing can't-fail ads!
It's called "Email Ads of Gold." I've reviewed the ebook personally and I can tell you that it is one of those few sources of information on the Internet that really IS worth it's weight in gold!
In "Email Ads of Gold," Chris actually lays out a step-by-step ad writing "blueprint".....
In a very simple, easy to digest, no-fluff manner you'll learn just how ads work. You'll learn how to write effective headlines, ad bodies, and (most importantly) how to close the sale with your ad. You'll be shown the four factors needed for a successful ad campaign. You'll discover the importance of targeting, and much, MUCH more. If your ads aren't pulling, then you owe it to yourself to get a copy of Chris Gibson's "Email Ads of Gold."
Click Here for the Ultimate Ad-Writing Tool
"Email Ads of Gold"
by Alpha Dog Chris GibsonIt's a product I recommend whole-heartedly!!!
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