Scott Young could not have
picked a WORSE time to start his Big Dogs career!
As we know, summer (June,
July, & August) is a slow time for virtually ALL types of sales -
unless you're selling swimming pools! And of the twelve calendar
months August is undoubtedly the slowest, with December a close
second.
Scott upgraded to Alpha in
July...
...and had a mere handful
of sales for the month.
But his perseverance
and hard work paid off, because in August - when half the population
of the United States is either vacationing, getting the kids ready to
go back to school, or just plain sweating - Scott QUADRUPLED his
production during the month when sales are expected to bottom out!
How he did it is a
text-book example of the power of patience and determination.
Let's take a look...
Stan:
"Good afternoon, Scott, and thanks for taking the time to share
your thoughts with the rest of the troops. Let's start by
talking a little about your personal life. It's obvious you're
the quintessential 'family guy.' Care to elaborate?"
Scott:
"Thanks
for the opportunity, Stan. I'm 23 years old and I am going to be married on November 15th of
this year to a beautiful woman named Catherine. We already have a
10-month-old baby boy named Brian Scott. Brian is slowly turning me
into what I call a 'daddy-geek.'"
"I
swear I was cool until
Brian showed up!"
"Anyway, other than promoting Big Dogs on the Net, I
own & manage a small company named Advanced Irrigation Systems,
Inc. We design, install, and repair automatic lawn sprinkler systems.
We do not have the equipment or license to drill wells, but we do work
on various lawn water pumps."
"I
also have completed two years at a
local community college with business management, but I have noticed
that I learn more in the real world rather than school. Now, I'm not
knocking school at all - you must get your education - but I feel that
life experience is the real teacher."
Stan:
"Well said, Scott. You're clearly a very 'centered' person,
with an extensive and successful business background in the OFFline
world. What was your ONline experience like before climbing on
board the Big Dogs train?"
Scott:
"I have 'messed around' on the Internet for about three years,
but never been serious about making money with it until about four months
ago. I got suckered into one of these 'get rich quick' scams
and before you know it, I was spending every spare minute on the
computer trying to find another way to make money! I was convinced
that there was a way and I was not going to give up until I found
it!"
"I've tried buying
'opt-in' business leads from various
companies and even tried the now infamous 'Bulk Mailing'
technique. I've even tried buying 'Guaranteed Traffic' and
different traffic exchange programs, but nothing seemed to work. This
is the point at which I started using Ad Blasters to promote various
Online Business 'opportunities' that I would join. I was not
aware at the time that I was using the wrong tools and promoting the
wrong type of business. The programs I was trying to promote had no
real value that people could derive from them and they had no
marketing plan other than buy 'opt-in' leads from them."
Stan:
"Hmmm. Sounds like you were going through your own,
personal 'year of horror' - that dismal time which ALL of us Internet
marketers go through when we're just starting out. So how did
things change for you?"
Scott:
"Then came Big Dogs to the rescue!"
"I must have seen your site about 20
times before I finally bought the book. My first thoughts were that
the market was 'saturated' with this e-book and there was no
way I wanted to compete with everyone who was selling it. At the time
I did not understand the myth of ad saturation on the Net."
"I purchased
the book anyway with the intention of using the techniques that I learned
from the book to promote my then current business opportunity. By the
end of reading Chapter 4, it all now made sense to me. But Stan, I am
very hard headed and I didn't do anything with the information for a
few weeks. I just contemplated it off & on as I would look back at
the book and reread different sections. Honestly I can't remember the
exact date I bought the book, but I know it was a good few weeks
before I started actively promoting Big Dogs. I was reading the
different 'In the Spotlight' articles on the training manual
of your site when I ran across Juan Walker's article. I noticed that
Juan had mentioned he lived in Pensacola, Florida, which is just 50
miles west of where I live, so I decided to look his number up and
give him a call to ask him some questions about the Big Dogs
program."
"After speaking with Juan for over an hour and asking him several
questions, I then decided to actively promote Big Dogs."
"Once I finally did get started with
C.H.I.P. programs, I did so as what you would call a 'part-timer.' I could not afford to jump
into all the CHIP programs at once and I also wanted to slowly try the
programs out. After requesting and receiving my users signup module, I
started off by signing up for Adminder. I know that tracking your ads
is very important Online or Offline! I already had Group Mailer but
this would have been my next purchase. After that, I subscribed for
Adsaturation and Email Promoter to get some practice in the PC based
and also the Set & Forget email system. Over the course of the
next 6 weeks, I slowly signed up for the rest of the C.H.I.P's
programs."
Stan:
"Very logical, systematic approach to the whole program,
Scott. What about your ads? Although this is the most
important area of Internet marketing, it's the one area that the
vast majority of folks have the biggest problem with."
Scott:
"I would call the type of ad style that I'm using to promote Big Dogs
the 'Real Deal style.'"
"Basically, you just tell your story,
tell the prospect what they are doing wrong, how you can help them,
and a strong call to action at the end of the message to instruct them
on what I want them to do."
"I had no idea how to write ads until I
started studying the various email ads that Big Dogs members had
shared with us in your excellent series of 'In the Spot Light'
articles in the Training Manual. I also read Chris
Gibson's 'Email Ads of Gold.' I still had trouble applying what I
learned at first, but I'd like to thank Juan Walker for helping me
apply the techniques explained by Chris in his book. It's funny, but
also very frustrating at the same time, when all the information is
right in your face and it seems so simple, but you just can't seem to
get it!"
Stan:
"So are you saying that after studying ads of other Alpha Dogs,
and applying 'Email Ads of Gold' principals, you were successful at
writing good, productive ads?"
Scott:
"You gotta be kiddin' me!!! I number all my Big Dog's Ads, starting with
# 001, but it wasn't
until ad # 019 that I finally had an 'Email Ad of Gold.'"
Stan:
"Whoa! Let's stop right there, because I want everyone to
hear - I mean really HEAR -exactly what it is you're saying. One
thing I am always preaching is that in order to be successful, you
MUST learn to write good ad copy. You simply canNOT merely copy
the so-called 'proven' ads and make them work for you. You will
find that your actual marketing takes relatively little time - less
than an hour a day. What DOES take time is developing your copy
writing techniques."
"Now,
in YOUR case, Scott, apparently you wrote and marketed EIGHTEEN
DIFFERENT ADS before you finally got one that clicked. There
is an important lesson to be learned here. The average marketer
is going to put together one ad, and if that ad doesn't work,
whose fault is it? Why, the PROGRAM'S fault, isn't
it!!!??? Oh, maybe he'll then go on to write a second and
a third ad before throwing in the towel. But YOU - you had the persistence
and determination to slug it out until you finally had that
magical 19th ad! Congratulations!"
Scott:
"Yeah, it's funny how you can work so hard on an ad, think it's
the perfect, ultimate ad that is going to knock every prospect's socks
off. And it fails miserably. Then later on, when you
develop your writing abilities and go BACK to that ad, it hits you
between the eyes exactly what you were doing wrong. It just
takes time and patience."
"Anyway,
here's my 'Ad Number 019.' I hope that it helps the rest of the
crew..."
Ad #019:
Subject
Line:
I have a Question about YOUR AD
(notice I indented
three spaces before my subject line, this helps your email stand out from
the rest)
Sales
Message:
"Do you think you worded your ad right?"
"WHO
CARES!!! NO ONE SAW IT!"
"Does this make you MAD? Well, it should! You are being cheated.
Cheated on your time. Your time is your life, and if you're wasting
time, then you're wasting your life."
"Okay, I did not mean to be so harsh. I just want to get my point
across to you. I do care about your situation because you are JUST
LIKE how I used to be."
"I can
guarantee you that posting FREE ads is not working for you, and
you are not getting sales or signups from it! No one will ever
see your ad that you posted to my FFA page except a robot and maybe
yourself. This is not the way you market successfully online."
"How do I know you are not doing your marketing properly?"
"Because I was
doing the EXACT same things that you are doing, such as using Ad
Blasters that post to 'thousands of advertising networks,' or
manually posting free ads."
"FREE ADS DON'T WORK!"
"I've bought
'opt-in business & MLM leads' from different
sources, always with the same results - NOTHING! I've tried buying 'Guaranteed traffic,' which will eat a big hole through your
wallet quicker than anything. I've done traffic exchanges and
none of them work. You will waste your life away 'clicking for credits.'
Have you ever tried that screen saver program? HA! What a joke that
is! Sure, your counter will show thousands of hits, but no one is
buying because they are not seeing your website!"
"I know you've got hundreds
of messages to delete, but you've got to
pay attention to me if you want to market online!"
"I just want to share
some Important Information with you that will help you learn how to
accomplish what you are trying to do online - which is to Make Money,
right? This information is responsible for my Internet Marketing
Intelligence today. I have included my personal phone number and
email address at the bottom of this message if you would like to talk
with me. You can check out this information at:"
(ClickBank
hoplink)
"I think that you have been misinformed as to how Internet Marketing
REALLY works. It's very frustrating when you put everything you've got
into something, day in and day out, and see no return for your
efforts. I did that for months and I believe that you are doing the
same things that I was."
"It's hard to see through the TRASH that has polluted the Internet. You
will easily fall prey to the vultures that know your weaknesses. They
understand how you think. People who try to make quick money are the
perfect victims to those who know what's going on."
"The information that I learned is not some
'Incredible
Breakthrough.'"
"The Pros have been using these methods for
years
to generate consistent traffic that buys. You can either find out
these simple techniques NOW or you can keep on doing what you are
doing with the same results."
"I will not lie to you and tell you this is totally
easy. Internet
Marketing is not Magic...It's work! But, it can be done when you have
the Power of the Right Knowledge. I now spend just an hour for my
marketing chores! Sure, I still spend more time than that when I am
writing new ads, but this information that I'm going to share with you
has taught me to cut down my time on the computer so that I can spend
more time with my fiancée and baby boy and they are both very happy
with that!"
"You see, the only differences between you and
me is this..."
"I use the Right Tools & I have the Correct Information."
"The simple
FACTS are these: You will continue to fail if you do not have the correct information.
The only thing standing between you and your success is knowing &
applying the right techniques and using the right tools."
"Do you
WANT to continue to use the wrong tools & techniques that
are not working for you? Or do you want to educate yourself with the
accurate facts? You CAN find out this information right now! Go to the
site right away and check it out. Start applying these methods
immediately!"
(ClickBank
hoplink)
Scott Young
(email address)
(phone number)
Stan: "Damn
fine ad, Scott! Now, are there any additional promotional
venues you use besides the C.H.I.P. programs?"
Scott:
"The C.H.I.P. programs give you a solid foundation and plenty of leads
to market to, but in addition to promoting through the C.H.I.P.
programs I also utilize the power of safelists. Other than SafeList
World, which we all know is one of the C.H.I.P's
programs, I also use Safelist Boys to manage my safelist advertising.
I used to view Safelists as worthless until I 'learned the ropes' and
then I
noticed a phenomenal increase in my Safelist Clicks! Ever since then I
have been fascinated with Safelists and am studying and trying to
learn more."
Stan:
"Okay, Scott, shall we close up shop to let you get back to
work? Any parting comments?"
Scott:
"Overall
I would say that Big Dogs has greatly helped by giving me a system and
a marketing plan."
"Before Big Dogs I was lost in what I call
'The
Internet Maze.' I was going nowhere fast and did not have a plan.
I now have a set procedure for marketing Big Dogs everyday.
Your comprehensive step-by-step procedures explained in Chapter 8 to
help during the signup process and your training manual instructions
are so simple to understand & follow that I don't know why I did
not pay attention to them when I first started. Like I mentioned
before, I am hard headed and didn't realize the value of the
information that was sitting right in front of me! This was my biggest
mistake and I would recommend for everybody to print out each section
and read it before you get started. This will drastically decrease
your time spent getting familiar with the different C.H.I.P.
programs."
"Some final words of advice for new
Alpha Dogs..."
-
constantly work on your ad writing skills,
-
be patient,
-
and continually
educate yourself in the ever-changing world of Internet Marketing.
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