"Never doubt that a small group of thoughtful, committed people – working as a TEAM – can change the world. Indeed, it is the only thing that ever has!"

The Big Dogs Organization…
Where We Came From!
What We’ve Accomplished!
Where We’re Going!

I. Where We Came From

Frankly, my friends, I am humbled and even a little embarassed by the astounding success of the Big Dogs program.

I would like to say that the Big Dogs program was brilliantly conceived and strategically designed to be a success from day one. That’s what I’d LIKE to say – but that would be a lie. The truth of the matter is that the incredible distance our Team has come is luck – a complete fluke.

Let me explain…

When I first conceived the idea of the "Secrets of the Big Dogs" ebook, it was not initially designed to be the "program" into which it eventually evolved. After approximately a year and a half as an internet marketer, I felt COMPELLED to put down my frustrations on paper. I wanted to express the shear outrage that I felt over the thousands of dollars and hundreds of hours I had wasted – had just thrown away. I guess as a sort of personal therapy, I wanted to put down in writing the HORRORS I had experienced before I was able – through shear trial and error – to separate the wheat from the chaff of Internet marketing.

So the first draft of "Secrets of the Big Dogs" was pretty much just an autobiography of my personal naivete and stupidity. In fact the original title was, "Screwed by the Internet!" It was about half as long as it is now, and at that time there was no such thing as the CHIP Program.

I showed this original draft to a few of my associates. I received a lot of constructive feedback – both positive and negative. One such conversation, with a person who was a success in the OFFline business world, but had not yet ventured onto the internet, went something like this…

"Pretty scary stuff, Stan," he said. "From what you’re saying, marketing on the Internet in your opinion is ridiculously overhyped, and almost a complete scam."

"That’s pretty close to the truth," I replied. "While I see the Internet as being an ALTERNATIVE or ADDITIONAL form of marketing, it certainly isn’t the ULTIMATE form of marketing that it’s cracked up to be."

"But what about you?" he asked. "Are YOU making money on the Internet?"

"Well, yeah," I said. "It took me a while, but I AM making a comfortable, full-time living online."

"But wait a second, Stan," he said." What you’re saying, then, is that there ARE techniques that DO work on the Internet. If that’s the case, then your book is only half done. You’ve told people what’s WRONG with Internet marketing, and what DOESN’T work. Why not FINISH the book and tell people what DOES work!?"

I thought about that for some time and realized my friend was right. I guess maybe I was too close to the forest to see the trees. Certainly there were pitfalls to be avoided, but there WERE techniques that DID work – I was living proof of that because, although I wasn’t getting outrageously wealthy, I WAS earning a good online income!

Thus was born the CHIP – "Coordinated High Income Portfolio" – a collection of marketing tools that I PESONALLY had used and knew to be effective. And then the lightning REALLY struck! Because it was then that I realized that this was not merely an ebook any longer, but it had become a "program" in itself. I changed the name from "Screwed by the Internet," to "Secrets of the Big Dogs."

And on Saturday, March 24, 2001, USING ONLY THE TECHNIQUES ACTUALLY OUTLINED IN THE BOOK ITSELF, "Secrets of the Big Dogs" was launched to the public.

II. What We’ve Accomplished

I was excited about "Secrets of the Big Dogs," alright! The feedback I received from associates after I had shown them the finished product proved to me that it was, indeed, a viable concept. But then again, aren’t we all excited about our personal creations, and isn’t the feedback we get from fellow associates generally prejudiced?

Oh, I knew that "Secrets of the Big Dogs" was a pretty good piece of work. I felt it was so good, in fact, that I felt that I had a pretty good shot at selling maybe a hundred or so copies a month.

Sales of a hundred copies a month would have made me a happy guy!

But by the end of our first full month, April, sales totaled 503 copies of the ebook! FIVE HUNDRED PERCENT MORE THAN I HAD PROJECTED! By that time we had Big Dogs in 44 countries throughout the world!

In May, we had 2,182 ebook sales, more than QUADRUPLING what we did in the previous month, and we now had Big Dog affiliates in 62 different countries!

By now the Internet as a whole was starting to take notice of the Big Dogs program. But, knowing that HALF of all new programs run their course and fold in about 90 days, there were those "gurus" who felt…"The Big Dogs? Oh it’s a cute idea, but it’ll be done in three months – then you won’t here from ‘em again."

In June (our third month, when we were SUPPOSED to be going downhill) we had 2,682 sales of the "Secrets of the Big Dogs" ebook, and affiliates in 69 different countries!

And the so-called "gurus" spoke again: "The Big Dogs? Oh, they got lucky, alright! But 90% of all new programs fold in less than six moths. Watch and see – by September nobody will remember who the Big Dogs were!"

I am VERY proud to say, my friends, that in just a few more days, the Big Dogs Team will be celebrating our six month anniversary, and we are stronger and more cohesive than ever! Since our launch to the public on March 24, you Fabulous Dogs have sold 11,000 copies of the ebook!!! This makes "Secrets of the Big Dogs" one of the all-time best sellers on the Internet! In addition we now have Big Dog affiliates in over NINETY countries – all states of the United States, all provinces of Canada, all territories of Australia – and in all 24 international time zones! At any given time, 24 hours a day, seven days a week, SOMEone, SOMEwhere is marketing "Secrets of the Big Dogs!"

Think I’m prouda you guys? You betcha!

III. Where We’re Going

Yes, it’s been QUITE a six months! In "Internet time" that makes the Big Dogs program practically an "old man!" And our program – that’s right, OUR program - shows NO signs of becoming just another flash-in-the-pan, here-today-gone-tomorrow piece of flotsom along the information superhighway. Bigger and stronger than ever, the Big Dogs are poised for a quantum leap forward – and the next thirty days are going to be an exciting time…

1. We’ve just signed a two year lease for 2,000 square feet of office space, and in the next two weeks our three new Dell state-of-the-art computers will be set up and networked by our local tech guy. The time has long passed when we can effectively operate like MOST Internet companies do – a single PC in a "back-room" type office environment. We’ll even have a comfortable lounge where we can entertain you visiting Big Dogs!
2. The time has also long passed when just myself and one part-time secretary can handle the Big Dogs operation. By the time our new office is open for business, we will have a full-time, in-house support person, and within 60 days we hope to have found a second, qualified support person.
3. The "Secrets of the Big Dogs" ebook will shortly have a complete face-lift! The thirteen CHIP programs have, over the last six months, proven to be very stable. Most have even added additional features and benefits, and of course, some have had slight price increases. All of these changes will be reflected in the updated ebook.
4. The entire procedure for signing up in the CHIP programs will be revamped to make it ULTRA-easy for new folks to get on board. This new "procedure" will take the form of a completely separate "Signup Tutorial" which will take each new Alpha Dog step-by-step through the signup process for EACH of the CHIP programs!
5. The "Training Manual" will (finally!) be completed and will contain more bells and whistles than you can believe!
6. The Big Dogs Bulletin – our main line of communication with the Big Dogs team - will be coming out on a REGULAR once, and possibly TWICE, a week schedule. The benefit of having full-time support people will free up MY time to devote to producing a Bulletin full of the latest tools, tricks, and techniques of Internet marketing!
7. And much, much more!…..

And, as usual, my friends, I call upon YOU to help with this transition of YOUR company to even greater heights of Internet success. IF YOU HAVE SUGGESTIONS, NOW IS THE TIME TO VOICE THEM! Our goal is to make the Big Dogs THE dominant marketing force on the Internet, and you can help! If you have any suggestions – any suggestions at all – that you would like to see integrated into the NEW Big Dogs – any changes you would like to see made – send ‘em to me at ThePowerTeam2000@cs.com with "Suggestions for the NEW Big Dogs" in the subject line.

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