"The TEAM! NONE of us is as strong as ALL of us!"

Gary’s words in the previous article bring out such a plethora of VITAL information that I want to take at look at a number of them individually:

Gary’s Success Secret # 1: Publish a bulletin!

This is a point I have tried to stress countless times in other issues of the Big Dogs Bulletin! Being an independent, work-from-home business person is a LONELY job. This is especially true on the Internet, where we never see people face to face – where we never have the opportunity for true person-to-person "real-world" communication. Publishing your own bulletin builds that feeling of togetherness and "family" – it is CRITICAL to your LONG-TERM success on the Internet!

EVERY successful netpreneur I have ever had contact with published his, or her, own bulletin!

Take a look at our "Top Fifteen" list in the first article in today’s Big Dogs Bulletin – virtually every single one of these folks emails out their OWN "mini-bulletin" to every person who has purchased an ebook from them!

One of the web’s emminent gurus once made the following statement:

"Once you have an in-house mailing list of 10,000 people, you will never go hungry again!"

Now, fellow dogs, I know what you’re gonna say – "Yeah, right, Stan! Where am I gonna get my own 10,000 member mailing list!?"

Well, folks, like I said, this is your LONG-TERM strategy. It is certainly not gonna happen overnight, but every person you add to your list is like putting money in the bank. Let me give you a personal example…..

A few weeks ago I received an email from the owner of a prominent FFA network. In his email he stated, "Stan – Since you are an expert on a variety of FFA networks, if you have time, I would like your advice on how I can improve my company’s program." I had to chuckle to myself! Just a year ago, I was as much a "greenhorn" on the Internet as any of you are. Expert on FFA networks!? My friends, I was so dumb, I couldn’t spell "FFA!" My first experience with FFA’s was with FFANET itself, and my first two months were a disaster! In those two months I had a whoppingly huge downline of…four people!

But guess what?

I WAS PUBLISHING A BULLETIN! Oh, it was no big deal – at the time I didn’t know enough to be able to offer real cutting edge marketing advice. It was just a little, "Hi, how ya doin’?" kind of a thing." But folks, using that bulletin and ONLY the techniques outlined in the "Secrets of the Big Dogs" ebook, in less than ten months I had the second largest downline organization in the entire FFANET network!

THEN…on March 24, when I launched "Secrets of the Big Dogs," I noted it in my FFANET bulletin. In just a few days it resulted in 60 ebook sales! That’s how "Big Dogs" started – and now the rest is history. You see, my friends, to these folks I wasn’t simply another marketer trying to hustle his product – I was "good ‘ol Stan."

I HAD CREDIBILITY!

Fellow dogs, YOU can do the same thing! It doesn’t happen overnight – it takes time. But if you genuinely desire to build a LONG TERM Internet business, follow Gary’s lead and start your own bulletin. A simple strategy, but it will pay you dividends a year from now that will astound you!

Gary’s Success Secret # 2: Ya gotta be in it for the long haul!

Let me repeat a very important statement Gary made in his bulletin:

"This program has been a God send for me and it can be for anyone of you who will apply yourself and be very, very serious with it. Not get rich overnite. But I am talking about coming in to this program with the same attitude that I came in with. I am here folks for the long term. I told myself when I read the ebook that I could tell right off that this would work. I told myself that this was it. I was going to work this program for the next 3 to 5 years. If I don't get sales for a week or month so what. I knew this would work and I was not going to give up."

Think about that, fellow dogs! Three to five years! Now THERE is a marketer with the right attitude. Gary understands the most basic concept of building ANY legitimate business – that it takes time! In fact I strongly pointed out in the "Secrets of the Big Dog" ebook that if you’re not prepared, and don’t have the financial ability, to devote a genuine and sincere three to six months to this business, you shouldn’t join in the first place.

Do you think Bill Gates became the world’s richest man overnight? Hardly! Microsoft was just a workbench in the corner of Bill’s parent’s garage for the first year and a half!

And this attitude of being in it for the long haul is not confined to the business world. The late George Burns, one of the century’s greatest entertainers, once made the tongue-in-cheek statement, "Yeah, I guess you could call me an overnight success – it just took me 20 years to get here."

Live like no one else WILL for two years, and you'll be able to live like no one else CAN for the rest of your life!

Gary’s Success Secret # 3: Constantly vary your ads, your subject lines, and the FOCUS of your advertising!

No program or product can reach a point of "saturation." BUT…ads CAN and DO reach that point!

It constantly amazes me that (as Gary pointed out) Coca Cola spends millions of dollars each year on constantly changing ad campaigns – constantly changing ad campaigns to sell the SAME product!!! I can't think of a more boring product than soap - a product that's been around for, literally, thousands of years.  Yet year after year the soap companies spend millions on constantly changing ad campaigns.  But internet marketers seem to think that THE SAME AD IS GOING TO WORK DAY AFTER DAY AND YEAR AFTER YEAR!

It just plain don’t work that way folks!

In chapter 10 of the "Secrets of the Big Dogs" ebook we give just ONE example of an ad and a subject line. Why just one? Because we very specifically want people to try their OWN advertising ideas.

Lemme give you an example:

If a prospect opens their email and sees fifty subject lines that all say, "Revealed! Secrets of the Big Dogs," and they see ONE subject line that says, "Why is Everyone Joining the Big Dogs?" which one do you think they’re gong to click on?

One of the more beautiful things about Internet marketing is that we can test new ad ideas and see the results within HOURS or a few days.

Be creative, folks! Constantly test new ad ideas. Sometimes concepts that will seem absolutely scatter-brained to you will take off and hit a responsive cord in your prospects.

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