“A BIG Dog is just a LITTLE Dog
who wouldn't stop barking”

Does the Big Dogs program HAVE Any Competitors!?

If one were to sum up the basic concept of the Big Dogs program it would be that it is a system of generating traffic (i.e.leads) for most any program, product, or service.

Now there are dozens of other companies on the Internet that are in the lead generation business.  AND LEADS DO NOT COME CHEAP!  In fact, the average cost for leads purchased from most of these lead sources run anywhere from 50 cents to $1.00 - EACH!

To illustrate our point, let's talk briefly about a company called "ProStep." (http://www.prostepinc.com)

Now, as many of you know I have several years of OFFline experience in multi-level marketing. Over the years I became familiar with a company by the name of PROstep, which is essentially a lead generation company. PROstep has enjoyed well-deserved success in the OFFline world – they are a very well established, well-run company – VERY reputable and considered an icon of multi-level marketing. A few years ago they also developed an ONline presence, and I can honestly say that what success they have achieved on the Internet is very well deserved.

Why would I bring up a competitor? Especially one that I admit is a good company? Am I getting senile in my old age?  Not at all - just very, very confident in our Big Dogs program!  I’d like to strike a comparison with this rock-solid, well-known, several-year-old company and the Big Dogs program.

First of all, PROstep has three different levels of participation: They have a $150 per month level, a $300 per month level, and, finally, a $600 per month level. Can you imagine that, folks? Asking someone to commit to $600 per month? AND PROSTEP GETS IT!

(Think WE should have a $600 per month level, gang?)

Anyway, let’s just look at PROstep’s $300 per month level since that is the closest to the Big Dogs’ $248 per month full-CHIP-involvement level.

What do you get in the way of leads from both companies?

As you know, with the CHIP programs you have access to around 100,000 leads each day. That’s about three million per month!

With PROstep? You receive 400 leads each month. No, friends, that’s NOT a typo. For $300 per month, you receive FOUR HUNDRED LEADS!  That’s 75 cents apiece.

"But, wait, Stan," you’re saying. "With our leads, generated mainly through FFA pages, a lot of the emails we send out go to junk mail-boxes – nobody reads ‘em!"

Well, of course, that’s true. With any mass-mailing program, whether it’s online or offline, most mail (or email) is never seen by potential prospects. (Do you think those paper flyers that Sears and Penney sends out are all being read!?)  Remember that marketing - especially Internet marketing - is all a "numbers game."

Anyway…let's be SUPER critical - let’s say that 95% of the emails we send out are never seen by a single prospect!  That means that out of 3,000,000 POTENTIAL leads each month, we’re down to "only" 150,000 leads that aren’t going to prospect’s "junk" email boxes.

"But, wait, Stan," you continue to say. "With our leads, since a lot of these people post to the FFA networks several times during the month, those remaining 150,000 leads are not ‘unique’ leads. There are a lot of duplications."

That’s true also – a LOT will be duplications. Now, first of all, that’s not necessarily a BAD thing, is it?  Remember that most people need to see an ad several times before they respond to it. But regardless of that factor, let's again be SUPER critical - let’s say that of those 150,000 remaining leads, that another 95% ARE duplicates. That leaves us now with "only" 7,500 leads of good, potential prospects.

Again, friends, I don’t want you to feel I’m trying to put down PROstep – I can’t stress enough that they are a FINE company.

But consider the "bottom line" numbers here: With PROstep you receive 400 leads each month. With the Big Dogs program – even if we are VERY harsh and factor out the duplications and emails that go to the "junk" boxes – we come up with 7,500 leads.

THAT’S NEARLY TWENTY TIMES THE NUMBER OF PROSTEP LEADS - FOR APPROXIMATELY THE SAME DOLLAR OUTLAY!!!

Even if a "mere" 7,500 unique, non-duplicated leads (and remember, we're being VERY conservative with that number!) were ALL you received from the Big Dogs program, it would still be a very, very good deal.

But leads are not the only thing you get from
the Big Dogs program!

Since the PRIMARY goal of the C.H.I.P. program is lead generation, we often overlook the vast array of ADDITIONAL benefits that are provided by these excellent programs.  For example.....

And that's just scratching the surface!....

If you take time to study your member's area in each of the C.H.I.P. program sites, you'll discover a truly vast array of tools that we don't even discuss in the "Secrets of the Big Dogs" ebook!

So again I ask, "DOES the Big Dogs program have any competitors?"

I don't THINK so!!!

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