“Never
doubt that a small group of thoughtful, committed people – working as a
TEAM – can change the world. Indeed, it is the only thing that ever has!”
ARE
THE BIG DOGS
DONE FOR?
I
REALLY don’t like critics!
My feeling has always been, “Those who can, DO.
And those who CAN’T, well, those are the folks who become
critics.”
In fact, I find it hard to believe that people actually make
a LIVING as critics. Can you
imagine making a hundred grand a year, for example, to do nothing but watch
movies, and then tell everybody what you DON’T like about ‘em!? Boy, I would LOVE to get a job like that!
I don’t like book critics;
I don’t like critics of government that don’t get out and vote…
…and I ESPECIALLY don’t like critics of business
opportunities. Unlike other
types of critics, people who criticize business opportunities ALWAYS have a
hidden agenda. They are either
disgruntled, desperate, failures who have the need to justify their OWN lack
of success, OR they feel that by stomping on ONE business opportunity, they
can convince you that their’s is better.
Now I have been in various marketing-oriented/sales-oriented
businesses for 34 years – probably longer than most of you Big Dogs have
been around. And one of the
very first things my early mentors taught me was that, when in a competitive
situation, you NEVER, absolutely NEVER put down the other guy’s product.
First of all, it’s plain UNGENTLEMANLY and DISCOURTEOUS.
Secondly, it’s UNPROFESSIONAL.
And finally, such conduct almost ALWAYS has the opposite effect from
what was intended. You see,
prospects aren’t stupid. They
are more apt to make a purchase from someone who shows COURTESY and RESPECT
to competitors, and who is a true PROFESSIONAL who is confident enough in
his own product and his own sales abilities that he doesn’t have to resort
to being unethical.
Now just where is all this going?…..
Big Dogs has proven to be a very successful concept.
It is no exaggeration to say that we have become a household word in
Internet marketing circles. Naturally,
it’s always the biggest elephants that are shot at, and Big Dogs is no
exception. Now even from the very first we had our critics who thought
it was “cool” to take potshots at Team Big Dogs.
Ordinarily, I don’t pay any attention to such stuff;
after all, “you don’t get tackled unless you’re carrying the
ball.”
However, one of our people was kind enough to forward a
“review” of Big Dogs he had seen to ask me for my comments.
I am reprinting this below IN FULL, and then I am going to make some
comments, so stay tuned…..
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~~~WHAT EVER HAPPENED TO THE "BIG DOGS"?~~~
Do you remember "Secrets of the Big Dogs"? I
think it is safe to assume that the big dogs
have run away! Never to be heard from again.
Remember Melissa Foster? The one who claimed
only she could make you money...
Fact is... There are no "secrets", there is
only information. If you purchased Big Dogs
you would have found that the "BIG SECRET"
was joining a bunch of mail lists that were
set up in some sort of matrix type pyramid.
Like ALL other pyramids you reach the ground
SOONER or later and the promises become lies.
WANT TO KNOW THE REAL SECRET??? HERE IT IS:
Don't waste your time and money on implausible
schemes and programs that make promises that
you want to believe are true, but deep down
inside, you know better!
WHAT YOU REALLY NEED IS EXPOSURE! LOTS OF IT!
I'll show you how to get traffic to your site
and GIVE YOU 500 FREE OPT-IN MAILING LISTS JUST
FOR TAKING A LOOK!!!
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Let’s first take this “gentleman’s opening
statement…..
“Do you remember 'Secrets of the Big Dogs'? I
think it is safe to assume that the big dogs
have run away! Never to be heard from again.”
What
IS
this guy talking about!?
Secrets of the Big Dogs was launched to the public on March
24 of this year. It was, much
to even MY surprise, an immediate success.
But of course, even THEN, we had our detractors who said, “Yeah,
yeah, this Big Dogs thing looks pretty good, but it’s just a flash in the
pan. In three months you’ll
never hear of ‘em again.”
In June (three months later!) we sold almost 3,000 “Secrets
of the Big Dogs” ebooks for that one month alone!
Naturally, the “critics” spoke up again and said, “OK,
OK, Big Dogs is still around. But
just you watch, in SIX months they’ll have disappeared!
Only one in one hundred online programs last that long.”
Well, by September 24 (six months later!) Big Dogs was not
merely “still around,” but was stronger than ever, and had become a
by-word on the Internet! I
guess that makes us that “one in a hundred!”
Now here it is EIGHT months after launch and not only have we
moved into new offices and hired full time support people to keep up with
the business flow, but we have just placed online the REVISED edition of
“Secrets of the Big Dogs.” In
addition we have several associated projects that we will shortly be
revealing to our Big Dogs membership.
In short,
your Big Dogs Team is stronger than ever!
But THIS guy, this ”CRITIC” who perhaps was used to
seeing 50% of the emails in his
mailbox promoting Big Dogs now sees only 25% promoting Big Dogs, and thinks
(hopes!) that we’ve “faded into the sunset.”
Well, there ARE fewer ads on the Internet promoting Big Dogs
right now…and this is a GOOD thing!
“Huh! Whatdya
mean, Stan!? How can LESS
advertising be a GOOD thing!?”
Well, y’see, it simply means that Big Dogs has evolved into
a MATURE, STABLE business entity. Let
me explain...
All business opportunities start out in pretty much the same
way, if they are presented well. They
show explosive growth in the first two to three months.
This is the period when EVERYONE is jumping on board.
This is the period when all the “tire-kickers” and “hoppers”
see this “hot, new business opportunity” and think that merely by
“getting in early” they don’t have to do any work – that others will
build their business for them. These
are the folks that, quite frankly, shouldn’t even be in ANY business –
they have no staying power, and they are soon off to the next “hot, new
business opportunity.” Thus
after a few months, any new business opportunity shows a decrease in
activity as these folks eliminate themselves.
At this point a business can now go in one of TWO completely
different directions. If the
business opportunity is not based on solid, logical business principals –
in other words, if it’s all “sizzle” and NO “steak” – it simply
disappears. End of story. However, if it has real world value – if the
“sizzle” is merely used to SELL the “steak” – then the business
enters into a stable entity which CONTINUES to show controlled, realistic
growth.
THIS, I am happy to say, is where Big Dogs is at right now.
Oh, even from the beginning we had our power players –
folks like Gary Sargeant, Brian Garvin, Rene Knops, Jeff Meisner, to name a
few – true professionals who are STILL with us.
BUT!…we also had more than our share of the “jump on the
bandwagon” crowd – folks who, from the absurdity of their questions,
from the way they were conducting themselves, FROM THE NUMBER OF SPAM
COMPLAINTS I WAS RECEIVING, I knew were doomed for failure.
But I am proud of the team we now have and the superior
quality of people who are now coming on board the Big Dogs train.
Just a few months ago, the Big Dogs Home Office had to deal with an
average of three spam complaints a DAY! Now
it is unusual for us to get one spam complaint a WEEK!
Just a few months ago I was receiving HUNDREDS of emails each day
with simplistic questions that could best be answered by saying, “Read the
gosh-darn book!” Happily, the
daily question volume has decreased by 90%, and the questions we DO get are
thoughtful, incisive and well thought out.
At one time an astounding 70% of the reseller URL lists we received
from new Alpha Dogs had major errors and omissions.
Now, it is rare for there to be ANY problems with a new Alpha Dog’s
list!
I
could go on and on, but I think you get the picture - the
QUALITY of our newer members has increased exponentially! Yes, the Big dogs organization has matured and turned into a
well-oiled, PROFESSIONAL marketing organization, and I am DAMN proud of all
of ya!!
Now let’s continue…..
“Remember Melissa Foster? The one who claimed
only SHE could make you money...”
Just what in blazes does Melissa Foster have to do with the
Big Dogs!?
Other than Melissa being one of the owners of the Simple
System, she is not even a member of the Big Dogs organization and has NO
connection to it. In fact the
Simple System, a year and a half old and stronger than ever, has just
finished adding several enhancements to their program – at no additional
charge to it’s members!
“If you purchased Big Dogs
you would have found that the "BIG SECRET"
was joining a bunch of mail lists that were
set up in some sort of matrix type pyramid.”
It’s quite obvious that this person has never even read
“Secrets of the Big Dogs,” because he refers to it as…”joining a
bunch of mail lists that were set up in some sort of matrix type pyramid.”
Just where did THAT description come from!?
It’s certainly not our Big Dogs program!
In fact he misses the entire point of the ebook.
“Secrets of the Big Dogs” was originally designed as a
“stand-alone” – sort of an autobiography of my own costly experiences
on the Internet that I felt could be use by others to avoid the same
mistakes I did. THIS IS THE
BASIC CONCEPT OF “SECRETS” –
NOT
MERELY TO SELL A PROSPECT ON THE
POTENTIAL OF THE CHIP PROGRAMS! And the book seems to do this job very well! I
have literally HUNDREDS of testimonials on file from folks emailing to say
how happy they were with their ebook purchase, and how much they learned
from it – about what NOT to do on the Internet – folks who never even
went on to become alpha dogs!
I am VERY proud of that!
Finally – and this is the real kicker – although he makes
the statement about Ms Foster, “the one who claimed only SHE could make
you money…” Obviously he is
using this as a put down, but guess what!?
At the end of his email look what HE’S doing!
Yep! HE’S PROMOTING
HIS OWN PROGRAM!
Gee, what a surprise!
In other words he’s saying…”Melissa foster claimed only
SHE could make you money, but that’s certainly not true because I’M the
only one that can make you money – so come on and join MY program!”
The bottom line is that I feel sorry for such individuals,
who, rather than try to promote their program on it’s own merits, feel the
need to put down others to justify their own incompetence.
The Big Dogs program, as you folks know, was designed to
generate traffic, not just for the Big Dogs program itself, but for just
about ANY program, product, or service.
As a result, a week doesn’t go by when I don’t receive at least
half a dozen or so requests for my opinion about this program or that
program. One thing I NEVER do
is attempt to put down other programs or services – many of which I KNOW
to be nothing more than fluff. I
never pass judgement because I feel it is simply unprofessional to put down
someone else’s program just to promote your own – it’s something
called “professional courtesy,” something this young man knows nothing
about!
But actually I’m glad to have been able to respond to this
criticism of our program. First
of all, a truly strong program such as ours has nothing to fear from
unfounded criticism, and secondly…
…well, shucks, it gave me an opportunity to brag a little
about my Big Dogs! LOL!
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