In it's current form, "Secrets of the Big
Dogs" consists of nine Chapters. Chapter 1 - "What
the Internet IS" - is simply a brief history of the
development of the Internet. I felt that it was useful to
include this information to give folks at least a brief idea of just
what the Internet is and how it came to be. Nothing heavy and
not too much information, I wanted this chapter to give people a
little overview about the marketing medium they have chosen as their
livelihood.
In Chapter 2 - "What
the Internet is NOT" - I tried to dispel the five
major myths behind the Internet and give people a REALISTIC
understanding of marketing on the Web. I wanted them to know
what I found out the hard way - that the Internet, while a very powerful
marketing tool is certainly not the infallible, ultimate marketing
tool that it is often claimed to be.
Chapter 3 - "The
Secrets of the Big Dogs" - relates what I came to realize
are the Ten "Need-To-Know" Items and Qualities that
the top guns of Internet marketing inherently know and use every day.
And now we come to Chapter
4, what I consider to be the HEART and SOUL of the "Secrets of
the Big Dogs" ebook! Chapter 4 - "Traffic
Generation on the Internet" - tells you what methods of
promotion WORK, but even more importantly, what methods of
promotion DON'T work!
Folks, I can honestly
say that if I had had just this ONE chapter by my side when I
started my Internet career, I would have saved literally thousands
of dollars and hundreds of hours of time!
Let me give you just two
examples...
Like everybody, I
started my promotional efforts by "blasting my ad to umpteen
gazillions website" all over the Internet using the so-called
ad-blasting programs. Some were free, a LOT I paid for.
And ALL of them took up a huge amount of my time. These ad-blasters
supposedly blasted my ad out to "hundreds of thousands of FFA
pages, classified ad sites, and search engines." You have
probably done the same thing that I, in my naive stupidity did.
You know, sit down with a yellow legal pad, a pen, and a calculator
and start the ol' "geez, if just one percent of these people
buy..." routine of pleasantly figuring out how many millions of
dollars you were going to make! It wasn't until many tears, and
of course no sales later, that I came to find that, while these
blasters MAY, in fact, have actually been placing my ad on those
"hundreds of thousands of sites," human eyes never see 'em!
Then came my stint with what I call "chasing the search engines."
It was the same thing as
my experience with the ad-blasters I mentioned above. Designing
the perfect "search engine friendly" website to get that
fabled "Page 1, Number 1 listing" sounded so dog-gone
LOGICAL - and so e-a-s-y with the proper (and expensive!) software. Why, sure it takes a lotta work to put together that
ideal website that the search engines love. But after that, it's
all gravy, right!? Because THEN - once you have that
"perfect page" - look at all that free traffic I was gonna
get! It wasn't until two months, two thousand dollars, and too
many twelve hour days later that I found out that so-called
"search engine positioning" is, at best, an exercise in
futility.
And so ends Chapter 4, a
compendium of methods and procedures that all sound SO darn logical,
but in REALITY weren't worth a damn!
Now here's something I
think you'll find kinda interesting. Originally, the
"Secrets of the Big Dogs" ebook ended here - after Chapter 4.
In fact it wasn't even called "Secrets of the Big
Dogs." Rather, the title was "Screwed by the
Internet!" (Can you tell that I was a little frustrated
with Internet marketing!?) I didn't really write "Screwed
by the Internet" with the intent of making a lot of money from
it. I guess I simply wanted to put down on paper all my trials
and tribulations and frustrations - like I said above, a kind of
"diary."
Anyway, I showed an
associate of mine the four chapters of "Screwed by the
Internet" for his opinion.
His reaction was very
favorable. In fact he said, "Y'know, Stan, this is a
great little ebook. If a person just heeds your advice he can
save himself a ton of money and time. But let me ask you
something. Are you telling me then that NOTHING really works on
the Internet? Are you saying that Internet marketing is all
pie-in-the-sky and a waste of time?"
"Well, no,"
I said. "Over the course of the last year I've
discovered a LOT of tools and techniques that DO work."
(It was, in fact, during this time that I had built the second largest
downline in FFANET history USING those same workable
techniques. I had also used these same tools to generate a
substantial full-time income on the Internet with other projects.)
"Well, then,"
he said, "don't you think that your book is only HALF
done? I understand that you wasted a lot of time, money and
effort on things that DON'T work. BUT... if that's what it took
to discover the things that DO work, then why not tell people about 'em!
Heck, Stan, the way I see it, you owe it to people to let 'em in on
the secrets those big dogs out there use to really make
money!"
I thought about his
comments for a while and I realized he was right!
Lightning struck! A
lightbulb went off! "Screwed by the Internet" was
about to become "Secrets of the Big Dogs," the C.H.I.P. (Co-ordinated
High Income Portfolio) was about to be born...
...and Internet history
was about to be made!
Read Part II of
"Why Big Dogs? - The Genesis of a
Legend!"
in the next issue of the Big Dogs Bulletin!
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